Fundchange koodonation vic-april202012
-
Upload
ideavibes-paul-dombowsky -
Category
Business
-
view
540 -
download
0
description
Transcript of Fundchange koodonation vic-april202012
Social Media, Crowdfunding and Microvolunteering for Charities and Non-Profits
Presented by: Rebecca Coleman - Paul Dombowsky – Jennifer Robertson
April 20, 2012
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 2
April 20, 2012
Today’s Hashtag
#TelusVictoriaCommunity
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 3
April 20, 2012
TODAY’S AGENDA • Opening Remarks – Mel Cooper | 12:00 pm
• Introduction to Workshop – Paul Dombowsky
• Social Media for Charities and Non-Profits – Rebecca Coleman
• Door Prize Draw
• Microvolunteering – Jennifer Robertson
• Door Prize Draw
• Crowdfunding for Charities and Non-Profits – Paul Dombowsky
• Door Prize Draw
• Closing Remarks – Mel Cooper | 2:50 pm
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 4
April 20, 2012
Welcome Why you’re here…
Today’s workshop will look at: • Social media and its impact on fundraising and volunteer recruitment efforts • Crowdsourcing and Crowdfunding - what are they and how can you use them • Fundchange.com - what is it, how can you participate, and lessons from our first year • Koodonation.com - what is it and how can you take advantage of its community of microvolunteers • Crowdfunding / project based fundraising – opportunities and things to watch for • Options for engaging a new generation of donors
• AND – provide an opportunity to hear from you
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 5
April 20, 2012
Welcome Who we are …
• Rebecca Coleman
• Jennifer Robertson
• Paul Dombowsky
Koodona;on is the first ever Canadian online microvolunteering community.Koodona;on has been launched and operates as a charitable, not-‐for-‐profitini;a;ve by Koodo Mobile
Fundchange is one of Canada’s first crowdfunding sites for chari;es, non-‐profitsand arts groups to fund change in our communi;es -‐ one project at a ;me.
Rebecca Coleman has been a freelance theatre publicist since 2001, working forcompanies like Touchstone, Ruby Slippers Theatre, Capilano University’s TheatreDepartment, Presenta;on House, Radix, and Leaky Heaven Circus. An early adopterof Social Media (she began blogging and joined Facebook in 2007, and Twi[er in2008), she has become increasingly interested in using it as a marke;ng tool, andwrites about the subject frequently on her blog, The Art of the Business. She haswri[en a couple e-‐books on Geang Started With Social Media for Ar;sts and ArtsOrganiza;ons, and instructs courses in Social Media Marke;ng at Emily CarrUniversity and BCIT, and travels interna;onally giving workshops.
Social Media
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 6
April 20, 2012
Rebecca Coleman
Getting Startedwith Social Media
For Charities and Not-for-Profit Organizations
Rebecca Coleman
Basic Principles
Communication
Transparency
Engagement
Collaboration
Ownership
•
•
•
•
•
= Trust
Resistance
Social Media is a time-waster
Social Media is a fad
Loss of control
Learning the new technology
We have an older audience
•
•
•
•
•
Creating a PlanSocial Media is an investment of time (3-6 months)
Build on your success
Choose someone to be your voice
Repurpose, repurpose, repurpose
All roads lead back to a central location
Own your name
•
•
•
•
•
•
We feel it’s really important to engage with ourstakeholders, to form relationships and to earn theirtrust. We strive to be the leading organization inCanada dedicated to a future without breast cancer,but we can only do that work if we’re credible andopen to our donors, partners and volunteers. Socialmarketing brings us this opportunity. It helps us give aface to the work.
Gillian Behnke, Director of Marketing, Canadian Breast Cancer Foundation, BC/Yukon Chapter
•
•
By the NumbersFacebook (800 Million)
Twitter (200 Million)Pinterest (104 Million)LinkedIn (100 Million)YouTube (2-3 Billion hits/day)
•••••
Current Statistics
66% use Facebook advertising for branding and awarenessNFPs have, on average, 8,317 members on Facebook, an 81%
increase from 2011And an average of 3,290 followers on Twitter, a 30% increase93% of nonprofits have a presence on the top commercial
social networks (link)
•
••
Create a Page in the new Timeline Format
Populate the page with info, photos, links, apps(donation)
Post a Like box to your website or blog
Send out emails, add to your email signature, post to yourpersonal friends
•
•
•
•
Best PracticesPost 5-7 times/wk
Spend 15 minutes a day responding, posting new info:
blog posts
links to articles
new events
photos
•
•
•
•
•
•
Get your name
Get personal accounts for key staff?
Fill out bio & upload logo
Find people to follow
Put Twitter handle on outgoing email signatures, webpage,blog, e-newsletters, etc
•
•
•
•
•
Best Practices
Tweet daily (mix it up)
Check in 2-3 times daily for 5-10 minutes
Respond to your DMs and @ mentions
Use a Twitter client for analytics & ease of use (columns,link shrinkers, schedulers, multiple accounts)
DO NOT AUTO POST
•
•
•
•
•
E-Newsletters
Test-drive the options: Constant Contact, iContact, MailChimp
All have: analytics, HTML formatting, list management
Can you import your current list?
Create a sign-up box for your website, blog & FB Page
Link in outgoing email signature
•
•
•
•
•
Best Practices
1 email per month (or as per your agreement)
Add value: success stories, cross promotions, contests
•
•
Blogs
Can you install a blog on your website?
Alternates:
Wordpress (WP-hosted/self/Pro)
Blogger
Tumblr
Give readers a behind-the-scenes look
Who will write it?
•
•
•
•
•
•
•
Best Practices
Blog consistently, T-Th best days
Keep them short, include lots of images, chunked text
Make it easy for people to subscribe
FB/Tweet each post
Have blog URL in outgoing email signature, & linked to all
•
•
•
•
•
Get an account for your organization
Create boards for various aspects of your organization
Use as an visioning tool, or to share images of what youare doing
Merch?
Encourage users to create a “charities I love” board
•
•
•
•
•
YouTubeGet a channel
Use as storage, while you fan the video out
Interviews with key staff
Slide shows of your work
Parties, fundraisers
People you have helped
•
•
•
•
•
•
Resources
A Facebook Success Story
Beth Kanter’s Blog
INFOGRAPHIC: How the top 50 NFPs do social media
Charity: Water
•
•
•
•
Contact Info
www.rebeccacoleman.ca
facebook.com/theartofthebiz
twitter.com/rebeccacoleman
•
•
•
•
Microvolunteering
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 7
April 20, 2012
Jennifer Robertson
KoodonationTM
What is Koodonation?
An Online Hub Canada’s first, entirely online
microvolunteering community.
Supports the work of not-for-profit organizations.
Encourages community engagement.
Provides an alternative way to volunteer, perfect for the online generation.
What is Microvolunteering?
Network-managed A non-profit staffer posts tasks (online challenges) to the site. And as microvolunteers post all of their ideas and responses, the community provides added value in rating the responses and helping non-profits decide which solutions are best.
Bite-sized Tasks from the non-profits are broken into small-ish pieces, so they’re quick and easy to solve for the microvolunteer, yet helpful for the non-profit.
Convenient It’s online volunteerism that fits into the individual’s schedule. And it’s all done online so individuals can also volunteer from anywhere – even their couch!
Crowdsourced Anyone and everyone across the country can help.
Some Examples.
The Launch of Microvolunteering. Microvolunteering was pioneered by The Extraordinaries. They launched Sparked.com in July of 2008.
TedxNASA – Ben Rigby – Microvolunteering – Giving Back for Busy People
(Crowdsourcing + Volunteering) * Online
Innovative combination allowing busy people to give back. =
How it works.
Individuals join Koodonation as microvolunteers.
Not-for-profit org. register to Koodonation as non-profits .
The non-profits post challenges. Microvolunteers then contribute to the challenges that
correspond to their skills and interests.
What makes a good challenge?
… not-for-profit organizations?
- A low-maintenance way to get work done by a huge pool of talented volunteers; - A unique opportunity to save money by getting work done for free.
- A way to raise awareness of your cause with many new supporters.
- Convenient and simple to use.
What’s in it for…
… for volunteers? - Makes it easy for busy people to fit volunteerism into their schedule.
- Is an entirely online form of volunteering that allows volunteers to lend their skills whenever and wherever they have time.
- Makes volunteering simple with no requirements for travel.
- Offers volunteers a way to contribute in areas that are of most interest to them.
16
Getting started
Getting started.
Step 1
Create an account. Step 2
Post a challenge. Step 3
Collect your results.
18
How it works
Once a challenge is up, the community takes over and posts answers to help solve the challenge.
Microvolunteers are free to respond to any challenge that interests them and matches their skills.
And they can do it any time, anywhere.
The responses are posted on the wall of each challenge for all to see and collaborate on.
Anyone who feels a microvolunteer gave a really good answer can give that person a ‘Thumbs up’!
It’s a two-way conversation. BTW, microvolunteers love getting feedback from the non-profits who post the challenges.
And once a challenge closes, don’t forget to thank your microvolunteers!
24
So, is it working?
Our Launch, with the Koodonation Challenge.
Koodonation was officially launched on October 13th, with the Koodonation Challenge.
Celebrities acted as judges and Koodonation Ambassadors MTV Live Co-host Sheena Snively, Jeremy Taggert from Our Lady Peace, Daniel Johnson from Stereos, Toronto Argonaut Mike Bradwell, and leading Canadian Blogger Casie Stewart.
Winners of the Koodonation Challenge Durham students were awarded a $20,000 contribution for the charity of their choice, The Grandview Children's Centre.
Great interest from the community. - 94 online stories! - 16 print stories! - 9 radio segments! - 2 TV segments!
Over 3,206 microvolunteers have already registered on the site, and
the number grows everyday!
172 challenges have been completed to date by the
microvolunteers.
Ushering in a new way of volunteering.
Over 220 non-profits are
members of the community.
koodonation.com
Webinar http://youtu.be/oQzQUGuuahA
Crowdfunding
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 30
April 20, 2012
Paul Dombowsky
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 31
April 20, 2012
What is Crowdfunding? So many definitions …
According to Wikipedia – crowdfunding describes the collec;ve coopera;on, a[en;onand trust by people who network and pool their money and other resources together,usually via the Internet, to support efforts ini;ated by other people or organiza;ons.Crowd funding occurs for any variety of purposes,[1] from disaster relief to ci;zenjournalism to ar;sts seeking support from fans, to poli;cal campaigns, to funding astartup company, movie [2] or small business[3] or crea;ng free solware.
Crowdfunding is Crowdsourcing for $
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 32
April 20, 2012
What is Fundchange?
Fundchange is a crowdfunding ini;a;ve brought to you by Ideavibes and sponsored byTELUS. The site is powered by a socially innova;ve web applica;on by Ideavibesdesigned to tap into the wisdom and generosity of the crowd to raise funds forCanadian chari;es to make change happen one project at a ;me.
Fundchange is crowdfunding for CDN Charities & NFPs
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 33
April 20, 2012
Crowdfunding - What do you need?
• A crowd• Business challenge / problem / ques;on you want answered – ideas• A process and tool for engagement• Trust and commitment in your crowd to take ac;on• Key performance indicators – what does success look like?• Proof of ac;on – your crowd wants to see what happened
Fundchange is facilitating the activity of the crowd – and building a crowd
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 34
April 20, 2012
The Year Behind
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 35
April 20, 2012
The Year Ahead
• More workshops – these con;nue to be popular• Grow corporate sponsorship for Fundchange• Work with ci;es and large organiza;ons to create their own Fundchange ini;a;ves
• IE. City of Chicago could have a city specific site for local chari;esand non-‐profits
• Exploring how to help social enterprises
Fundchange is working to build its funder base and awareness
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 36
April 20, 2012
Benefits & Challenges
• It’s social – the crowd promotes projects it likes• It’s social – the crowd won’t promote projects that aren’t shareable
• Success comes to those that ac;vely build a crowd• A challenge for organiza;ons new to social media
• It’s the free market at work• It’s the free market at work
• Build s;ckiness to the project• Need to pay a[en;on to write-‐up to inspire funders & ac;vely promote
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 37
April 20, 2012
Integrating Crowdfunding into Your Organization
• Crowdfunding success comes quickest to organiza;ons that are social –media-‐aware and engaged. If your organiza;on is not yet social media-‐enabled, it willtake ;me and human and financial resources to do so.
• Because your efforts are only as good as the crowd you are able to mobilize to yourcause, it makes sense that your organiza;on strategically manages and promotesits brand online.
• Make sure your target audience is online and will give online• If you opt to post your projects on established crowdfunding sites, do your
homework – be careful of the company you keep.
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 38
April 20, 2012
Donor Generations
Millennials (born ’91 and aler) -‐ ?
Gen Y (born ’81-‐’91) – Average Dona;on $325
Gen X (born ’65-‐’80) – Average Dona;on $549
Boomers (born ’46-‐’64) – Average Dona;on $725
Civics (born ’45 or earlier) – Average Dona;on $833
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 39
April 20, 2012
Where Donors Are Giving
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
Checkout Dona;onFundraising Event
Tribute GilCharity Gil Shop
Online via WebsiteMailed Gil
Monthly DebitIn Lieu of Gil
PhoneThird Party Vendor
SMSSocial Network Site
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 40
April 20, 2012
Online Giving
“Fundraising Trends and Challenges in the Canadian Direct Marke;ng Sector”-‐ aresearch paper from 2009 by Cornerstone Group of Companies shows:
Donors who make their first gil to an organiza;on online as opposed to via direct mailhave a much higher average gil
$73 vs. $36
There are now more than 4 ;mes the number of new donors, per organiza;on, fromonline ini;a;ves than 5 years ago (9M to 40M).”
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 41
April 20, 2012
Who is your Crowd?
Donors
Prospects
EventA[endees
Mailing Lists
Donors’Network
Prospects’Network
EventA[endees’Network
Mailing List’sNetwork
The crowd you know The crowd you don’t know
Social Media Makes the Connection
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 42
April 20, 2012
Projects or Doable Asks
• Easier for many people to wrap their head around a smaller project as opposed to a‘cure’ or a ‘hospital wing’
• Examples:• Piece of medical equipment• Stream revitaliza;on• Educa;on program• Conference a[endance• Sports equipment for a couple kids
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 43
April 20, 2012
Example: Fundchange – Canada Only Not ‘All or Nothing’ – aler 21days a project can be removed
Costs:$99 + hst to join
includes 2 pos;ngs3.9% processing fee
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 44
April 20, 2012
No restric;ons on who postsprojects or the type of projects.
Funding is All or nothing
Costs:3% Fee on money raised
Example: SPONSUME - UK
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 45
April 20, 2012
No restric;ons on who postsprojects or the type of projects.
Funding is All or nothing
Costs:3% Fee on money raised
Example: Please Fund Us (UK)
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 46
April 20, 2012
Example: CrowdRise (US)
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 47
April 20, 2012
Resources
• Donor stats, etc. came from “The Next Genera;on of Canadian Giving” – Nov. 2010– by Vinay Bhagat, et al
• “The Wisdom of Crowds” – book by James Surowiecki• “Crowdsourcing” – book by Jeff Howe• “Fundraising Trends and Challenges in the Canadian Direct Marke;ng Sector”, a
research paper released in 2009 by Cornerstone Group of Companies• Crowdfunding Whitepapers at www.ideavibes.com
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 48
April 20, 2012
Announcement #1! Fundchange TELUS Matching Campaign - April 2012 Fundchange and TELUS are celebrating the one year anniversary of Fundchange with a Spring Matching Campaign targeted at new members – especially from the west. • First two new projects to get fully funded on Fundchange in the month of
May, will receive up to $5000 in matching funds from TELUS
• Total funding by TELUS: $10,000
• Organizations that have received matching funds from TELUS before are not eligible.
Social Media, Crowdfunding and Microvolunteering for Chari;es & Non-‐Profits | 49
April 20, 2012
Announcement #2! Receive New E-book on Social Media for you and your crowd • Fundchange and Social Media Educator,
Rebecca Coleman have teamed up to provide all workshop attendees and new organizations that join Fundchange the new eBook "Social Media for Charities and Non-Profits”
• Purchase for $11.95 here: http://www.rebeccacoleman.ca/nfp_e-book/
THANK YOU!& SLIDES WILL BE ON SLIDESHARE SHORTLY
Paul DombowskyFundchange | [email protected]@fundchange
Jennifer [email protected]@koodo
Rebecca [email protected]@rebeccacoleman