Fundamentals of Product Management: Product Discovery Tools
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Transcript of Fundamentals of Product Management: Product Discovery Tools
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Product Discovery ToolsProduct Management Fundamentals
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Props toMarty CaganSilicon Valley Product Group
Much of what is discussed here comes from Marty Cagan - svpg.com
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Product Discovery TechniquesIdeationOpportunity AssessmentsCustomer DiscoveryStory MappingMVP TestPrototypesUser TestingLive Data Testing
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Ideation
Product TeamsObserving Users“Customer Misbehavior”Hack DaysData Spelunking
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Opportunity Assessment
Framing Product Discovery:What problem are you trying to solve?Who are you solving the problem for?How will you know if you have succeeded?
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Customer Discovery
Discovery and cultivate a group of reference customers in parallel with discovering and developing the product.
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Customer Discovery
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Product Market Fit
Defined as, “the smallest possible product that meets the needs of the Early Adopters.”
But, Product Market Fit is just the beginning...
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Story Mapping
A technique to visualize and deconstruct the big picture of a problem or solution.Provides shared understandingFinds holes in your thinkingFrames prototype or release scopeImproves planning and estimating
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MVP Testing: Demand Testing
Landing Page TestingFake Door TestingVideo TestingKickstarter Testing
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MVP Testing: Solution Testing
Concierge TestingWizard of Oz TestingPrototyping
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Solution MVP Testing: Prototyping
Feasibility PrototypesUser PrototypesLive-Data Prototypes
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Exercise: Story Mapping
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Exercise: Story Mapping
Lessons learned:Provides shared understandingFinds holes in your thinkingFrames prototype or release scopeImproves planning and estimating
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Additional Learning1. Build Great Product: “Inspired: How To Create Products Customers Love” - Marty Cagan
2. Building a Successful Product Business: “The Hard Thing About Hard Things” - Ben Horowitz
3. “Fail Fast” Startups: “The Lean Startup” - Eric Ries
4. Rapid Prototyping: “Video on Rapid Prototyping and Product Management” - Tom Chi, Google X
5. Product Vision & Leadership: “Start With Why” - Simon Sinek
6. SaaS Analytics: “Lean Analytics: Use Data to Build a Better Startup Faster” - Alistair Croll & Banjamin Yoskovitz
7. Saas Analytics (2nd to Alistair Croll’s): “Naked Statistics: Stripping the Dread from the Data” - Charles Wheelan
8. User Story Mapping: “User Story Mapping: Discover the Whole Story, Build the Right Product” - Jeff Patton
9. Lean UX: “UX for Lean Startups: Faster, Smarter User Experience Research and Design” - Laura Klein
10. Qualitative Testing: “The Do-It-Yourself Guide to Finding and Fixing Usability Problems" - Steve Krug
11. Scaling: “The Art of Scalability: Scalable Web Architecture, Processes, and Organizations for the Modern Enterprise” - Martin Abbott & Michael Fisher
12. Product Culture: “How Google Works” - Eric Schmidt
13. Management (recommended by Ben Horowitz): “High Output Management” - Andy Grove
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PM Blogs to Follow
Silicon Valley Product Group: svpg.comMind the Product: mindtheproduct.com