Fundamental Of Marketing Assignment XXX 0000

Fundamental Of MarketingAssignment MKT213Lecturer : Ms. GomathiGroup Name: Time Square Researcher GroupGroup Member:UmaKasthuriHo Yao HongTeh Yong Ping

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The Question In The AssignmentDefine the Major Store Retailer Types in Berjaya Times Square.Define how the Store compete with each others in Berjaya Times Square. What promotional Mix/ tactics they used?Get Example of four type of products when visiting Berjaya Times Square.Define the type of Social Classes people researcher seen in Berjaya Times Square when visiting.2

First QuestionDefine the Major Store Retailer Types in Berjaya Times Square.According to the researcher recorded, within the eight type of store retailer in Berjaya Times Square, the Major Store Retailer Types in Berjaya Times Square is Specially Store.

Due to the insufficient time given to the researcher, the researcher only can search within ground floor to the third floor in Berjaya Times Square. This record is only can referring to the ground floor to third floor in Berjaya Times Square.3

Record Of Store Retailer TypesTypes Of Store AmountSpecially Store 18Department Store2Super Market1Convenience Store3Discount Store2Off-Price Retailer1Super Store1Factory Outlet24

Definition Of Type Of StoreSpecially StoreA smallretail outletthat focuses onsellinga particular product range and associated items. Most specialty store business operators will maintain considerable depth in the type of productthat they specialize in selling.

Department StoreLarge retailestablishmentwith an extensive assortment in variety and range of goods,organizedinto separatedepartments. All departments are housed under the same roof to facilitatebuying,customer service,merchandising, and control.

Super MarketA largestorethatsellsa variety offoodandhouseholditemstocustomers.

Convenience StoreSellsconvenience goods, andopensusually from early hours to late in night.5

Definition Of Type Of StoreDiscount StoreAdepartment storewhichoffersitsitemsat a lower price than many other retail stores. Discount stores are often able to drop their prices dueto efficient distribution methods.

Off-Price RetailerAstorethatsellsitemsat lowerpricesthan those typically charged by retailbusinesses. Off-price stores typically purchase overstocked goods or goods that are at thelowend of ademandcycle, in order to lowerexpensesenough to sustain loweraverage prices.

Super StoreA very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, computers or sporting goods.

Factory OutletAretail storethatsellsdiscountedpriceitemsthat are irregular, outdated or have been produced inexcessquantities.6

Photo Of Specially Store

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Photo Of Specially Store

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Photo Of Department Store

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Photo Of Super Market

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Photo Of Convenience Store

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Photo Of Discount Store

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Photo Of Off-Price Retailer

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Photo Of Super Store

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Photo Of Factory Outlet

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Second QuestionDefine how the Store Compete each other in Berjaya Times Square. What Promotional Mix/ Tactics they used?According to the record of researcher, the majority promotional mix/ tactics used by the store to compete each others is :Sales PromotionThe second promotional mix/ tactics used is :AdvertisingThe promotional mix/ tactics doesnt used by the store is :Personal SellingPublic Relation16

Definition Of Types Of Promotional Mix/ TacticsSales Promotion(Business / Marketing) activities or techniques intended to create consumer demand for a product or service.

AdvertisingThe activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Personal SellingFace-to-facesellingin which a sellerattemptsto persuade abuyerto make a purchase.

Public RelationTheprofessionorpracticeof creating and maintaininggoodwillof anorganization's variouspublics, usually throughpublicityand other nonpaidformsofcommunication.17

Photo Of Sales Promotion Tactics

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Photo Of Advertising Tactics

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Third QuestionGet Example of four type of products when visiting Berjaya Times SquareThe Four Types Of Products are:Consumer ProductConvenience ProductShopping ProductSpecialty Product20

Definition Of Type Of ProductConsumer ProductAconsumer productis generally any tangible personal property for sale and that is used for personal, family, or household for non-business purposes.

Convenience ProductA type of good that is purchased often by aconsumerwithout involving much exertion orconsideration.

Shopping ProductA higherend productoccasionallyboughtbyconsumersthat are usually compared for their appropriateness,quality,costand featuresbefore purchase occurs.

Specialty ProductItem that is extraordinary or unique enough to motivate people to make an unusual effort to get it.21

Photo Of Consumer Product

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Photo Of Convenience Product

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Photo Of Shopping Product

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Photo Of Specialty Product

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Forth QuestionDefine the type of Social Classes people researcher seen in Berjaya Times Square when visiting.They are four type of social classes :Upper ClassMiddle ClassWorking ClassLower ClassFrom the record, researcher have define that :Between 11 a.m. 1 p.m. = Middle ClassBetween 1 p.m. 3 p.m. = Working Class26

Definition Of Type Of Social ClassesUpper ClassThe highest socioeconomic class in a society

Middle ClassThe socioeconomic class between the working class and the upper class, usually including professionals, highly skilled laborers, and lower and middle management.

Working ClassThe socioeconomic class consisting of people who work for wages, especially low wages, including unskilled and semiskilled laborers and their families.

Lower ClassThe socioeconomic class or classes of lower than middle rank in a society.27

The EndThe Slide Made By~~~

Times Square Researcher Group

Thanks For The Information And Advice By~~~

Ms. GomathiBerjaya Times SquareGoogle Translate and Wikipedia28

Thanks For Your Support~~~Further Thanking To~~~

Ms. GomathiFor Bringing Us To BTS For Doing Assignment

KTM and MonorailFor Giving Us A Shortcut To BTS

My Fellow Classmate And TeammateFor Agreeing Us To Go BTS For Doing Assignment

And The People Helping Me To Create This Slide~~~29A Thousand MilesVanessa CarltonOst (legally Blonde), track 7Other236684.67