Fund Raising Day NYC -

Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com

The Story of Cause It’s My Birthday

e ask.


Be Transparent


Create Competition


Quantify Donations


Give Credit Where Credit Is Due


You’re Going to Blog About It and Take Pictures and (Video) and Post Them Right?


Tell a Story


Make It Personal


Make Them Feel


Motivation Is Queen


Fish Where The Fish Are


Put Most Valuable Content Above The Fold


Customize a Campaign


Try Something New


Who, What, When, Where and How


Introduce Yours Supporters To Each Other


Create Occasions To Celebrate, Fight Back, Engage


Go Local


SWARM!


From Online to Offline


Expand Boundaries


Learn What You Don’t Know You Don’t Know


Opportunities For Evangelists To Evangelize


Who Is Your Target Audience?


Follow The Trends (To An Extent)


Social Media Is A Business Tool


Demystify Social Media


Multiply Your Message With Content Aggregators


Power of Power Lists


Target Your Online Thought Leaders


Creative Suggestions For Showing Support


Buttons and Widgets


Analytics Tell A Story Too • Always Be Testing

• Landing Page • Exit Page

• Time on Site • Bounce Rate


What Yours E-Newsletter Says About You


Does Your List Growth Match Donation Growth?

• Overall Fundraising Goals: • Growth rate • Direct asks and calls to action • Click rates • Open rates • Forwards


Insights Into Geographic Distribution


Explore Search and Your Competitive Landscape


No Tool Is Impervious to Analyzing & Quantifying


Let Me Help You…

Fund Raising Day NYC -

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