Functionality Overview for SAP Contact Center and SAP CRM … · 2019-11-12 · SAP CONTACT CENTER...

SAP Contact Center and SAP CRM Integration

FUNCTIONALITY OVERVIEW

SAP Contact Center version 7.0 SP6 or newer and SAP CRM version 7.0 EhP1, EhP2 and EhP3 SAP Contact Center Product Management 2014

© Copyright 2014 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or registered trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Innovaphone, IP3000 and IP6000 are registered trademarks of innovaphone AG.

Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems, Inc.

Hewlett-Packard is a registered trademark of Hewlett-Packard Company. (Hewlett-Packard®)

HP is a registered trademark of Hewlett-Packard Company. (HP®)

HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World Wide Web Consortium, Massachusetts Institute of Technology

IBM, DB2, DB2 Universal Database, OS/2, Parallel Sysplex, MVS/ESA, AIX, S/390, AS/400, OS/390, OS/400, iSeries, pSeries, xSeries, zSeries, z/OS, AFP, Intelligent Miner, WebSphere, Netfinity, Tivoli, Informix, i5/OS, POWER, POWER5, OpenPower and PowerPC are trademarks or registered trademarks of IBM Corporation.

Audiocodes and Mediant are trademarks or registered trademarks of Audiocodes Limited.

Java is a registered trademark of Sun Microsystems, Inc.

JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for technology invented and implemented by Netscape.

MaxDB is a trademark of MySQL AB, Sweden.

Microsoft, Windows, Outlook, and PowerPoint are registered trademarks of Microsoft Corporation.

Oracle is a registered trademark of Oracle Corporation.

SNMPc, is a trademark of Castle Rock Computing.

UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.

These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

Table of Content:

1 OVERVIEW ................................................................................................................................................... 4

2 INBOUND CONTACT CENTER INTEGRATION ................................................................................................. 6

2.1 LOGGING IN ........................................................................................................................................................ 6 2.2 USER INTERFACES ................................................................................................................................................ 6 2.3 CALL HANDLING ................................................................................................................................................... 9

2.3.1 Answering or rejecting calls, ending calls ............................................................................................ 10 2.3.2 Putting calls on hold and releasing them ............................................................................................ 10 2.3.3 Calling out ........................................................................................................................................... 10 2.3.4 Making consultation calls .................................................................................................................... 11 2.3.5 Transferring calls ................................................................................................................................. 12 2.3.6 Context transfer .................................................................................................................................. 13 2.3.7 Making conference calls ...................................................................................................................... 13 2.3.8 Queue information .............................................................................................................................. 14 2.3.9 Contextual Presence ............................................................................................................................ 15

2.4 E-MAIL HANDLING ............................................................................................................................................. 17 2.4.1 SAP CRM E-mail Response Management System (ERMS) integration ................................................ 18

2.5 CHAT HANDLING ................................................................................................................................................ 18 2.5.1 Multi-session chat ............................................................................................................................... 20

2.6 ACTION ITEM ROUTING AND HANDLING .................................................................................................................. 22 2.7 SIMULTANEOUS CONTACTS HANDLING ................................................................................................................... 24

3 OUTBOUND CAMPAIGNS INTEGRATION .....................................................................................................25

4 INTEGRATION FOR SAP CRM INSTANT MESSAGING ....................................................................................27

5 ADVANCED SAP CONTACT CENTER CDT SOFTPHONE FUNCTIONALITY ........................................................28

5.1 QUEUES ........................................................................................................................................................... 28 5.2 DIRECTORY ....................................................................................................................................................... 29 5.3 CDT SUPERVISOR TOOLS ..................................................................................................................................... 30

6 REPORTING INTEGRATION ..........................................................................................................................32

7 INTEGRATION ARCHITECTURE .....................................................................................................................33

7.1 TELEPHONY INTEGRATION .................................................................................................................................... 33 7.2 E-MAIL INTEGRATION.......................................................................................................................................... 34 7.3 CHAT INTEGRATION ............................................................................................................................................ 35 7.4 PRESENCE INTEGRATION ...................................................................................................................................... 35 7.5 OUTBOUND INTEGRATION ................................................................................................................................... 36 7.6 REPORTING INTEGRATION .................................................................................................................................... 36 7.7 SUPPORTED VERSIONS ........................................................................................................................................ 37

SAP CONTACT CENTER 7 AND SAP CRM 7.0 INTEGRATION OVERVIEW

4

1 Overview

SAP Contact Center software version 7.0 (SAP CCtr 7) provides a Voice over IP and software based contact center suite with feature rich multi-channel inbound and outbound communication tools, IVR capabilities and call recording functionality. It serves both front line agents and back office experts, is ideal for distributed contact center environments operations and extends flexibly to include mobile workers. SAP Contact Center 7 empowers customer-facing business processes by linking communication capabilities with operational business systems and content.

SAP Contact Center 7 can be operated as a stand-alone solution or integrated with SAP Customer Relationship Management (SAP CRM). The deep integration allows organizations to build end-to-end and streamlined sales, marketing and service processes with tools from a single vendor. The SAP Contact Center 7 also integrates with other SAP applications such as SAP Cloud for Customer, SAP ERP and Business Data Warehouse and numerous third party software solutions.

In the SAP CRM integration scenario, SAP Contact Center provides advanced communication platform with efficient multi-channel contact routing, Interactive Voice Response (IVR) services, personnel directory and presence services, online monitoring and reporting for contact management and voice logging services. SAP CRM and Interaction Center functions are used for account and transaction management such as order intake and service ticket management, activity management, outbound campaigns, etc. The figure below illustrates the main roles of SAP Contact Center and CRM in the integrated system.

With SAP Contact Center – SAP CRM integration, agents can handle customer interactions (e.g. calls, e-mails and chat) and customer issues /transactions with a single user interface. Customer information is automatically retrieved from SAP CRM database based on caller number or email address. The information is presented in the SAP CRM agent desktop before answering. SAP CRM information and functionality is fully available during the customer interaction. After the call agent can report contact issues and statistics to SAP CRM for further actions.

From the SAP CRM user’s point of view, SAP Contact Center – SAP CRM integration means the following:

SAP CRM Interaction Center toolbar includes buttons for call, e-mail and chat contact handling.

Incoming calls, e-mails and chat requests are automatically routed and offered to the SAP CRM Interaction Center agents based on defined routing rules on SAP Contact Center side.

SAP CRM sales, marketing and service user interface includes controls for call handling.

Account information is retrieved automatically based on calling number or e-mail address.

CRM user

Agent

Desktopphone call

e-mail

AIC 7.1SAP Contact

Center

Contact

Management

Delivery of contact to

the right agent at the

right time

SAP CRM

Transaction

Management

Enables the agent to

provide the right

services to the

customer

chat

Customer


5

Action item routing enables action items to be routed in real-time for immediate action.

When a call is transferred, the related business context can be transferred along with the call.

Presence / availability of other users and queues can be seen in the SAP CRM user interface.

SAP Contact Center softphone (Communication Desktop, CDT) is available for advanced call handling functionality such as real time queue status views, queue login management, directory and presence services and supervisor functionality.

This document describes the functionality of SAP Contact Center 7 (formerly known as SAP Business Communications Management, SAP BCM) when integrated with SAP CRM 7.0 EhP3. If earlier program versions are used, only a subset of the functionality is available as shown in the table below.

Versions

Functionality

SAP BCM

5.5 SR1

and CRM

4.0

Service

Industry

Extension

SAP BCM

6.0 and

CRM 4.0

Service

Industry

Extension

SAP BCM

6.0 and

CRM 5.1

SAP BCM

6.0 and

CRM 7.0

SAP BCM

6.0 SP10

and CRM

7.0 EhP1

SAP BCM

7 SP0 –

SP5 and

CRM 7.0

EhP 1 and

EhP2

SAP

Contact

Center 7

SP6 and

CRM 7

EhP1,

EhP2 and

EhP3

Inbound call handling X X X X X X X

Email handling X X X X X X X

Click-to-dial X X X X X X X

Context transfer X X X X X X X

Chat handling X X X X X X

ERMS support X X X X X

Communication

toolbar in all SAP

CRM roles X X X X

Contextual presence X X X X

Action item routing X X X X

Simultaneous

contacts (email + call

or chat) X X X

CRM internal Instant

Messaging support X X X

Action item routing

using agent skills X X

SAP CRM Outbound

integration with SAP

Contact Center

Outbound Dialer

X X

SAP Contact Center

absence profiles

access via IC UI X X

Multi-session Chat X

E-mail handling, chat handling and ERMS support are only available for SAP CRM Interaction Center, not for the other SAP CRM roles.


6

2 Inbound Contact Center integration

2.1 Logging in

An agent must log in to both SAP Contact Center CDT softphone and SAP CRM user interface by entering a username and password into the appropriate login addresses.

In order to receive incoming calls the agent must set the work mode to ready. In the SAP CRM Interaction Center (IC) user interface in the right hand side of the Toolbar, there are radio buttons, shown in the figure below, for setting the work mode.

When an agent chooses Ready, SAP Contact Center sends incoming contacts from queues to him or her according to defined contact routing rules on SAP Contact Center side. When an agent chooses Not Ready, SAP Contact Center does not send incoming contacts to him or her and CDT softphone status is set to not ready. Drop down menu No Phone will be set automatically by SAP CRM IC in case telephony integration is not in use or does not work.

Next to the work mode radio buttons there is a drop down menu from which an agent can select an SAP Contact Center absence profile; this activates the selected absence profile on CDT softphone. Absence profiles are defined by SAP Contact Center administrators. It is possible to have different profiles available for each agent. Absence profile informs other users about the agent’s current absence such as a meeting, business trip or holiday. In addition the system uses the profile information when making routing decisions. Absence profile information can also be used for reporting purposes on SAP Contact Center side (detailed agent work done report).

2.2 User interfaces

Within SAP CRM user interfaces there are several ways to access communications functionality, for example:

Click-to-dial

Softphone controls in the communication toolbar

Link to SAP Contact Center user interface


7

CLICK-TO-DIAL

It is possible to specify that the telephone numbers of business partners are displayed as communication hyperlinks in assignment blocks related to business partners. If a user who is logged on to SAP Contact Center clicks a hyperlink, the dial pad opens, the number is prefilled, and the user can place a call directly. The figure below shows an example where telephone number is displayed as a communication hyperlink.

COMMUNICATION TOOLBAR

Using communications toolbar in SAP CRM Sales, Marketing, Service or Interaction Center (IC) user interface, it is possible to do the following call handling operations:

Automatic caller recognition from SAP CRM database based on caller telephone number

Answer or reject incoming calls

Hang up calls

Put calls on hold

Retrieve calls from hold

Dial outgoing calls

Make consultation calls

Toggle between calls (original call and consultation call)

Direct transfers (cold), transfers via consultation call (warm) and transfers via 3-way conference (assisted transfer).

Make conference calls

SAP CRM Interaction Center communication toolbar look a little different from SAP CRM Sales, Marketing and Service communication toolbar, but the same call handling operations can be performed with toolbars. This document describes most of the call handling details using Interaction Center as the example user interface.


8

SAP CRM INTERACTION CENTER COMMUNICATION TOOLBAR

The figure below shows the top of the Interaction Center User Interface where telephony related buttons and information is located. Communication Info area displays technical information about the current contact. This area is in the right in the figure below. In the IC toolbar all the buttons for call handling are visible all the time as shown in the bottom left in the figure below.

SAP CRM SALES / MARKETING / SERVICE COMMUNICATION TOOLBAR

The figure below shows a SAP CRM Sales, Marketing and Service user interface with telephony related buttons at the top of the screen. The buttons shown are changed dynamically so that only the ones that are currently relevant are visible. In the figure below there is no ongoing call. The toolbar includes only the buttons useful in such a situation, i.e. there are buttons for things like accepting or rejecting incoming call and a button for launching a dial pad for making a new call, for example.


9

The figure below shows a SAP CRM user interface with an ongoing call. In this case the telephony toolbar includes additional buttons for various call handling tasks such as buttons for call transfer and conference call.

2.3 Call handling

When there is an incoming call to a service number, SAP Contact Center assigns the call to an agent that is available to serve the queue. The agent’s SAP CRM IC application plays a ringing tone and displays information in the Communication Info and Account Info areas.

Communication Info area in the upper right corner of IC user interface displays technical information about the current contact, such as channel, duration, and state. For example the figure below shows that there is an incoming call (Phone Inbound) from number +358505773656. The call has not been answered: it is in Alerting state and has been alerting for 6 seconds.

The Account Info area shows information about the account, such as contact person and company name. The information is automatically retrieved from SAP CRM database based on the calling number. If there is no information stored in the system related to the calling number, only the phone number is shown, as in the figure below.

Call controls User’s own status indicator

Directory and presence


10

2.3.1 Answering or rejecting calls, ending calls

When there is an incoming call to an agent, the agent has the ability to accept or reject the call. During this offering procedure, the call itself will remain in the queue with prompts played for the

caller. The incoming call can be answered by clicking the Accept button in the IC toolbar.

The incoming call can be rejected by clicking the Reject button in the IC toolbar. If the call is rejected, call remains in a SAP Contact Center queue and SAP Contact Center assigns the call to another agent. If the agent does not take any action (accept or reject the call), in specified time threshold, e.g. 15 seconds, call remains in a SAP Contact Center queue and SAP Contact Center assigns the call to another agent.

Hang Up button closes the connection between the caller and the agent. However, the call remains active in the system (wrap-up time) until the agent chooses End in the toolbar. When the agent is in wrap up mode, i.e. until he or she has selected End, new customer contacts from queues are not connected to the agent.

2.3.2 Putting calls on hold and releasing them

An active call can be put on hold (i.e. parked) by pressing the Hold button. While a call is on hold, the caller can’t hear what the agent is saying. Instead music is played to the caller on hold.

The call is on hold until it is retrieved or it ends (the other party terminates it or the agent hangs up).

Retrieve button takes the call off hold and makes it active again.

If there is another call active when a parked call is retrieved, the possible active call becomes parked simultaneously. It is not possible to retrieve a parked call during an active consultation call.

2.3.3 Calling out

Pressing the Dial pad button displays a dial pad that can be used to make calls. Calls can be made by entering the destination number into the Destination field and pressing enter. Alternatively, SAP CRM may use telephony number specified in SAP CRM account information as default number for outgoing call if account information is confirmed on IC user interface and dial pad button is pressed. However this is dependent on SAP CRM version in use.

Selecting “Dial Pad” in the top of the window, shows the buttons that look like the numbers on a telephone as shown in the figure below in the left. The buttons can be used to enter the destination number. Selecting “Queues” in the top of the window, shows the queues in the system as shown in the figure below in the right. The queue to be called can be selected from the list.


11

If there is an active call while another call is made, the first call is automatically put on hold.

Hang Up button closes the connection between the agent and the called person. However the call remains active in the system (wrap-up mode) until the agent chooses End in the toolbar. When the agent is in wrap up mode, i.e. until he or she has selected End, new calls are not connected to the agent.

2.3.4 Making consultation calls

It is possible to make a consultation call to another number during an active call. For example, an agent may want to check something from a colleague or manager without hanging up the active call. When the original call is on hold, the first party cannot hear the conversation between the agent and the second party. Instead music is played to the first party.

Consultation calls are done in the following way:

1. While a call is active, pressing the Consult button opens the Dial pad window.

2. The number of the second party is entered into the destination field in dial pad.

3. Clicking the Dial button in the Dial pad makes the application to put the original call on hold automatically and initiates the second call.

4. Agent can toggle between first and second party during the conference call.

5. Clicking the Hang up button terminates the consultation call (i.e. the second connection).

6. Pressing the Retrieve button resumes the original call.

While there is an active call and another party is on hold, pressing Toggle button switches between the call on hold and the active call, automatically placing the active call on hold and vice versa.


12

2.3.5 Transferring calls

There are three ways to transfer an active call to another number. Transferring a call without prior consultation with the person the call is being transferred to is called transfer (direct transfer). Another way is for the agent to first consult the person the call is being transferred to and do the actual transfer only after that (warm transfer). Third way is to establish a 3-party conference call and drop out from.

A warm transfer is done in the following way:

1. While a call is active, pressing the Warm Transfer button opens the Dial pad window.



4. After the second party has answered the call, pressing the Transfer button in the dial pad connects the initial caller to the second party and disconnects the agent.

5. The agent is entered into wrap up mode and must press End to be able to receive new contacts from the queues.

The warm transfer window is shown in the figure below.

A direct transfer is done in the following way:

1. While a call is active, pressing the Transfer button opens the Dial pad window.


3. Clicking the Transfer button in the dial pad connects the initial caller to the second party and disconnects the agent.

4. The agent is entered into wrap up mode and must press End to be able to receive new contacts from the queues.


13

2.3.6 Context transfer

The SAP Contact Center system supports adding business information to a particular phone call. If the call is transferred, the attached data follows with the call. For example if the agent, who first answers a customer call, confirms account identification data in IC and then transfers the call to another agent, the account identification data follows with the transfer and is presented to the agent receiving the call. The data is presented to the receiving agent upon answering the call.

The above figure shows an example where Mark Browns transfers a call and the associated business context to Shirley Bishop. Mark’s screen is shown in the figure in the left. The topmost window is a dial pad window used to transfer the call. The business information Mark was working with is visible behind the Dial bad. The same business information is transferred to Shirley’s screen as shown in the figure in the right.

2.3.7 Making conference calls

A conference call is formed in the following way:

1. While a call is active, pressing the Conference button opens the Dial pad window.

2. The number of the party to be added to the conference is entered into the destination field in dial pad.


4. After the called party has answered the call, clicking the Conference button connects the three parties into a conference.

It is possible to add further parties into the conference by repeating the steps 2, 3 and 4.

The conference parties (except the two parties in the original call) are listed in the Dial pad window. It is possible to drop parties from the conference by selecting the party in the list and pressing Drop Party.

Accepting the call and receiving business context with itTransferring business context with a call


14

2.3.8 Queue information

The queue status, located in the bottom right hand corner of the Interaction Center, allows an agent to quickly display the channels and queues he or she is assigned to.

The queue status:

Displays the current date and time (default display) or queue. If queue information is available, then an arrow is shown after the date. Clicking on the arrow shows which queue the current incoming contact was sent to. Clicking on the arrow again returns the current date and time.

Displays a tool tip with a quick view of multi-channel information. The queue status tooltip displays the channels an agent is working in, for example, e-mail, chat, and telephony, specific phone numbers and e-mail addresses from which the agent can receive inquiries, and all queues to which the agent is currently assigned. The channels to which the agent is not currently logged in are marked with dash (-) after the channel name.

Displays the Agent Dashboard.

Clicking on the queue status displays the agent dashboard. Agent dashboard can be used to view information relevant to the current interaction center (IC) session. It is useful when an agent needs more information about what is displayed in the queue status.

The agent dashboard displays the following information:

Agent’s user ID and business role

Channels and queues

The agent sees all channels he or she is working in, for example, e-mail, chat, and telephony, specific phone numbers and e-mail addresses from which he or she can receive inquiries, and the queues to which he or she is assigned. The channels to which the agent is not currently logged in are marked with dash (-) after the channel name.

System information

System information is used primarily by system administrators for troubleshooting. It includes:

Information on the domain in which the servers are operating (for example, wdf.sap.corp)

http://aiokeh.wdf.sap.corp:50000/SAPIKS2/contentShow.sap?IWB_INDUSTRY=BBPCRM&RELEASE=700&_CLASS=BCO_COMMON&_LOIO=45F0631A312C3112E10000000A1553F7&TMP_IWB_TASK=DISPLAY&_SLOIO=76447EC5646546C0A1289FF2A94787BF&LANGUAGE=EN&_SEQNUM=231&_SCLASS=XDP_STRUCT

http://aiokeh.wdf.sap.corp:50000/SAPIKS2/contentShow.sap?IWB_INDUSTRY=BBPCRM&RELEASE=700&_CLASS=BCO_COMMON&_LOIO=45F062F6622206F6E10000000A155369&TMP_IWB_TASK=DISPLAY&_SLOIO=76447EC5646546C0A1289FF2A94787BF&LANGUAGE=EN&_SEQNUM=232&_SCLASS=XDP_STRUCT


15

Name and description of the communication management software being used

The Agent Dashboard window is shown in the figure below.

2.3.9 Contextual Presence

The presence status of users who are assigned to communication-enabled SAP CRM business roles can be displayed in the dial pad and in all assignment blocks on the SAP CRM UI related to business partners. A traffic light indicates the user presence / availability. User presence information is retrieved from SAP Contact Center system, see chapter 5.2. for further information. Next to this presence indicator is a collaboration drop down with the possible options. If a user is available, different options for collaboration like Call, Transfer, and Warm Transfer will become available. An example is shown in the figure below.

Presence information can help users to quickly locate and communicate with subject matter experts, managers, or supervisors. The figure below shows an example where a SAP CRM user has received a call from a customer. The customer wanted to talk about a specific order and the SAP CRM user retrieved the information related to the order into the screen. After a while he noticed that he is not the best person to handle the call. He wants to transfer the call and the related business context to the appropriate person. At the bottom of the SAP CRM screen there is a list of the parties involved

Real-time presence and collaboration tools

Business context


16

including “the employee responsible”. In the presence column there is a green symbol indicating that the person is available. In the collaboration column (at the bottom right) the user can select what he wants to do: call the person or transfer the contact to the person.

Additionally, the presence of individual users can be retrieved in the dial pad as well along with the presence information for the queues. The figure below shows a dial pad displaying presence information for individual users.

When an agent transfers a call to another queue, the transferring agent can verify if there are free agents in the queue to answer the customer call immediately. Selecting “Presence” in the top of the transfer dial pad window, shows a window including a list of queues with free agents. This queue presence functionality provides additional information for agents to make decisions how customer can be served in the best possible way.

An example presence window is shown in the figure below. The figure shows a situation where there are free agents only in the queues “queue2” and “queue3”. Refresh button can be used to ensure the latest queue presence data status.


17

2.4 E-Mail handling

This chapter applies to SAP CRM Interaction Center user interface only.

When there is an incoming e-mail to an email service address, SAP Contact Center routes the e-mail to an agent that is available to serve the e-mail queue (push email). In order to receive incoming e-mails, an agent must be logged in and set the work mode to ready.

When there is an incoming e-mail, the agent work channel is e-mail, and the IC toolbar contains only the universal buttons accept, reject, transfer, end and dial pad. Buttons specific to the e-mail function, such as Reply, New, or Forward, appear on the e-mail page dynamically, when and where the agent needs them.

When there is an incoming e-mail assigned to an agent, the agent has the ability to accept or reject

the e-mail. The incoming e-mail can be accepted by clicking the Accept button in the IC toolbar.

The incoming e-mail can be rejected by clicking the Reject button in the IC toolbar. If the e-mail is rejected, it remains in SAP Contact Center queue and SAP Contact Center assigns the e-mail to another agent. If the agent does not take any action (accept or reject the e-mail) in a specified time range, e.g. 20 seconds, the e-mail remains in SAP Contact Center queue and SAP Contact Center assigns the e-mail to another agent.

After accepting an incoming e-mail, the agent can handle it with the usual CRM IC e-mail handling functions (e.g. reply, forward). Once the agent has replied to the customer, the contact remains active (wrap-up mode) in the system until the agent chooses End in the toolbar. When the agent is in wrap up mode, i.e. until he or she has selected End, new contacts from queues are not offered to the agent.

If an agent sends an e-mail to a customer and the customer replies to that e-mail, the reply e-mail is not allocated to the first available agent. Instead the reply is allocated to the agent who sent the mail to which the customer replied.


18

2.4.1 SAP CRM E-mail Response Management System (ERMS) integration


It is possible to use SAP CRM E-mail Response Management System (ERMS) together with SAP Contact Center. In this case incoming e-mails are first received and processed by ERMS.

The ERMS is a tool for managing large amounts of incoming e-mail. Users can define rules which the ERMS uses when processing incoming e-mail. With ERMS it is possible to send an automated response to all e-mails containing certain words in the e-mail header for example. A rule can also contain instructions to send the e-mails to a new queue. In the SAP Contact Center – SAP CRM integration scenario, the ERMS sends the e-mails to be queued to SAP Contact Center. SAP Contact Center then finds a free agent serving in the e-mail queue and routes the e-mail to that agent (push email). The agent handles the e-mail with SAP CRM IC UI as explained in the previous chapter.

2.5 Chat handling


Chat channel enables customer to request online help when visiting company web pages. Customer chat requests are routed by SAP Contact Center to agents using SAP CRM Interaction Center. Agent can then use SAP CRM IC capabilities to answer and manage chat session with the customer: For example, the agent can search for solutions in the knowledge search while having a chat session open with the customer.

When there is an incoming chat request in a queue, SAP Contact Center assigns the request to an agent that is available to serve the chat queue. In order to receive incoming chat requests, an agent must be logged in, have chat as the selected work channel and set the work mode to ready.

When the work channel is chat, the IC toolbar contains the universal buttons accept, reject, transfer, end and dial pad. In addition there is a chat specific leave-button. Leave finishes the active chat from agent side, like hang-up finishes the active call.

When there is a new chat request assigned to an agent, the agent has the ability to accept or reject

the request. The chat request can be accepted by clicking the Accept button in the IC toolbar.

The chat request can be rejected by clicking the Reject button in the IC toolbar. If the chat request is rejected, it remains in SAP Contact Center queue and SAP Contact Center assigns it to another agent. If the accent does not take any action (accept or reject the request) in a specified time range, e.g. 20 seconds, the chat request remains in SAP Contact Center queue and SAP Contact Center assigns the request to another agent.

After accepting a chat request, the agent can handle it with the SAP CRM IC chat handling functions (e.g. insert standard response, edit message, send). The agent can also use scripts to guide him or her through the chat session and save the transcript of the chat session to the interaction record for future use. The IC chat user interface is shown in the figure below.


19

Leave button closes the chat session between the customer (the person who initiated the chat) and the agent. However, the session remains active in the system (wrap-up mode) until the agent chooses End in the toolbar.


20

2.5.1 Multi-session chat

SAP Contact Center 7 SP6 or newer version supports SAP CRM multi-session feature and thus simultaneous handling of multiple chat sessions. SAP CRM Interaction Center supports up to 6 open sessions (tabs).

The agent workstation setup with multi-chat is similar to single-chat. Agent needs to login to both SAP Contact Center CDT and SAP CRM Interaction Center.

Multi-session chat can be activated for each contact center agent separately. When activated, the Chat tab in CDT is not visible at all, and the chat handling is taking place in the Interaction Center. However, queue login for all the queues, including the chat queues, is done in CDT.

The multi-chat related parameters for the agent in SAP Contact Center System Configurator are

Enable SAP CRM Multi-Chat

Maximum number of chat sessions

Time busy after accepting chat

Time busy after rejecting chat

SAP Contact Center manages the chat routing, that is, the queue selection and agent selection for the chats. The chat routing follows the same principles as call and email routing too. This means that chat queues can have a priority, skills can be used to fine-tune the agent selection within a queue and various chat queue related re-routing rules such as service hours, maximum waiting times, queue sizes etc. can be configured. SAP Contact Center also takes care of the load balancing among available agents.


21

For multi-chat enabled agents SAP Contact Center keeps track on the number of active chat sessions. The multi-chat routing is best described thru an example:

Agent A uses a user settings template that has the SAP CRM Multi-Chat enabled. The team leader has defined that Agent A can handle 3 simultaneous chat sessions. Generally in the contact center it has been agreed, that agents can use 20 seconds to get started with a new chat.

Agent A returns from the coffee break and makes himself as Ready. There are chats in the queues where Agent A is logged in.

Agent A receives a chat. Agent can accept or reject the chat. Agent A accepts the chat and starts chatting with the customer. Even there are more chats in the queue, Agent A does not get any new chats until 20 seconds has gone, as he needs to get started with the chat session first.

After 20 seconds Agent A receives a second chat. Here too, Agent A can accept or reject the 2

nd chat. Agent A accepts the second chat as well. There are more chats in the queue, but

like with the first chat, Agent A has 20 seconds to get started with the second chat as well.

After the 20 seconds Agent A receives a third chat. Like with the previous chats, Agent A can accept or reject the 3

rd chat. The customers in the first and second chats are fast typist and

they thus keep Agent A quite busy. Therefore Agent A rejects the 3rd

chat. It has been agreed, that in these types of situations agents get 60 seconds time to proceed with the active chats.

Meanwhile Agent A has managed to finalize the first chat and is currently in wrap-up with that, while the second chat still continues. When the 60 seconds busy time after rejecting the chat is gone, Agent A gets a third chat and he accepts it.

While chatting, agents can also send emails, for example send brochures or product information, as agreed in the chat. Furthermore, while chatting, agents can make outbound calls. This is especially useful feature when customer’s topic is a complicated one and some consultation type of approach is needed. Dialog over the phone is far more productive than solving complex cases by chatting.

SAP Contact Center provides monitoring and reporting capabilities for the analysis how well the agents are managing with multiple simultaneous chat sessions.

The agent utilization reports provide agent performance and utilization figures on monthly, weekly, daily and quarter-hourly basis. The report covers the performance and utilization of all communication channels. The utilization reports have a special focus on multi-session chat performance, especially on agents’ response times within the chat sessions.


22

2.6 Action item routing and handling

SAP Contact Center routing capabilities can be used also for action item routing (aka business process push). In this case the system works as follows: whenever there is an action item fulfilling the configured criteria, the item will be routed immediately to a suitable and available person for immediate action. The action item can be, for example, a service ticket, an alarm or an alert. The configured criteria for immediate routing can be, for example, that the action item priority must be “very high”.

The figure below shows an action item routing example visualized by three pictures:

The first picture shown in the left is a CRM screen of an agent:

o The agent using the CRM screen has received a call from Anna-Maria who has a problem with a printer.

o The agent classifies the case as having high priority, and escalates it.

The second picture in the middle represents routing engine and business rules:

o The system has a rule saying that action items with high priority should be forwarded to SAP Contact Center real-time routing engine.

o According to the rule, the action item gets forwarded to the routing engine which matches the item with queue structures, people skills and presence information.

o Based on the information, the routing engine finds a suitable and available person and pushes the action item to the person.

The third picture in the right shows the screen of the person receiving the action item:

o When the item arrives to the selected person, accept and reject buttons flash.

o If the user accepts the item, the related information is shown in the screen.

o If the user does not accept the item, it is offered to another suitable and available user.

Escalating a service ticket Routed like a phone call in real-time to the best available person

Queues

Skills

Presence


23

The figure below shows example screen contents when an action item is pushed to a CRM user.


24

2.7 Simultaneous contacts handling


It is possible to have the SAP Contact Center system push a new incoming call or chat request on top of an active e-mail interaction. This feature can be activated for each SAP Contact Center e-mail queue separately.

For SAP Contact Center e-mail queues there are settings which control this feature:

There is a setting to define whether an incoming queue call or a chat request can be allocated to an agent who is busy with another email from particular queue.

There is a setting to define whether an incoming direct call can be connected to an agent who is busy with another email interaction.

If this feature is active for a SAP Contact Center email queue and an agent is handling an email interaction from that queue, a new incoming contact (call or chat) appears in a new tab on SAP CRM IC UI. The new tab includes the relevant controls and data for the new contact.

The figure below shows example screen contents when a user has several contacts.

Agents can also start a new additional contact (call or e-mail) themselves by opening a new tab and initiating a contact. This feature is always active. If an agent initiates a new call on top of an existing call, the first call is put on hold.


25

3 Outbound Campaigns integration

The SAP CRM Outbound Campaigns and SAP Contact Center Outbound Dialer integration makes it easy and efficient to plan, create, execute and report outbound telesales and telemarketing campaigns.

In the integrated solution, outbound campaign is planned and created on SAP CRM side. Once calling list created on SAP CRM side, calling list can be easily imported to SAP Contact Center using SAPphone integration interface between SAP CRM and SAP Contact Center systems. Once calling list is imported to SAP Contact Center, campaign administrator shall assign agents to the campaign, define dialing mode (preview, progressive or predictive) and start the campaign using SAP Contact Center System Configurator /Campaign Management user interface.

Once outbound campaign is started, assigned agents can login to campaign via SAP Contact Center CDT softphone (Outbound Campaigns tab). After these agents starts receiving campaign calls to SAP CRM Interaction Center user interface and agents user SAP CRM capabilities to handle customer issues during the call; e.g. take in orders. Once agent hangs up outbound call, he /she classifies the call using SP CRM IC user interface and receives another campaign call until agent activates pause or logs out from the campaign.

SAP Contact Center Monitoring and Reporting solutions provides outbound calls related statistics both from outbound campaigns and agents perspective; e.g. how many calls has been made (per campaign and agents), how many customers are handled and unhandled at any given time, number of scheduled recalls, calls related durations, etc. SAP CRM solution focus is to report outbound campaign and agents business results; e.g. number of orders per campaigns and agents, number of refusals, etc. SAP CRM related activities.

Above picture illustrates SAP CRM Outbound Campaign – SAP Contact Center Outbound Dialer

integration.


26

Several dialing modes are supported. Preview dialing and progressive dialing modes utilize SAP

Contact Center inbuilt outbound dialer. Predictive dialing mode uses a 3rd

party Sytel Softdial dialer

(requires separate licenses from Sytel, http://www.sytelco.com/).

CLICK-TO-CALL WITH MANUAL PICKING

When the agent is ready to call, she can establish the call by selecting end preview from the SAP

CRM IC telephony toolbar. In this mode agents can review a campaign call list in SAP CRM

Interaction Center and select the numbers they want to call. An agent calls a number by manually

selecting it and establishing a call using SAP CRM telephony toolbar. This dialing option utilizes only

standard telephony functionality from SAP Contact Center side. Campaign setup and management is

done completely in SAP CRM.

PREVIEW DIALING

SAP Contact Center system offers an agent a contact from the call list. When the agent accepts the preview call contact via SAP CRM Interaction Center UI, information related to the business partner to be called is shown to agent. The agent can study the information and prepare for the call. When the agent is ready to call she can establish the call manually using SAP CRM IC telephony toolbar.

PROGRESSIVE DIALING

SAP Contact Center system offers an agent a contact from the call list. When the agent accepts to the outbound contact via SAP CRM Interaction Center UI, information related to the business partner to be called is shown to agent. With progressive dialing mode SAP Contact Center starts calling the business partner immediately, or as soon as the pre-defined preview time has elapsed.

PREDICTIVE DIALING

Predictive dialing mode places the outbound calls automatically to customers based on outbound

campaign calling list managed by the predictive algorithm. SAP Contact Center system allocates

answered calls to agents using SAP CRM Interaction Center user interface. Predictive dialing mode

is the most effective dialing mode since it generates outbound calls automatically and connects only

answered calls to available agents. All other calls, e.g. busy and no answered calls, are

automatically rescheduled by predictive dialing engine based on campaign settings. Predictive

dialing uses third-party Sytel Softdial dialer (http://www.sytelco.com/) that is out-of-the-box integrated

with SAP Contact Center.

http://www.sytelco.com/

http://www.sytelco.com/


27

4 Integration for SAP CRM instant messaging

SAP Contact Center can be used to enable SAP CRM instant messenger which SAP CRM users can use to communicate with colleagues using SAP CRM user interface. Users can see the availability of colleagues and launch internal chat session. In addition it is possible to transfer SAP CRM specific business context to a colleague.

The figure below shows example screen contents when a user is viewing the list of personal contacts and opens instant messenger window.


28

5 Advanced SAP Contact Center CDT softphone

functionality

SAP Contact Center browser based softphone Communication Desktop (CDT) can be used for advanced call handling and other operations such as viewing real time queue status information, queue login management, directory and presence services and supervisor tools.

5.1 Queues

Agents may log into the SAP Contact Center queues using CDT softphone or alternatively supervisors or managers manage agent queue login statuses via CDT Supervisor tool or Online Monitoring user interface. In addition all agents are able to view real-time queue status information in the contact center. Queue status information shows number of customers in each queue, the longest waiting time in each queue, the number of logged in agents serving each queue and number of free agents in each queue.

Furthermore the agents can review their personal contact handling history, search contact history database according to given rights and utilize CDT Dashboard view providing statistics for the current day on application levels (e.g. contact center or helpdesk unit), on team level and on personal level. Dashboard view provides statistics like incoming call and email volumes with handling statistics and outgoing call information. The figure below shows real time queue status view in CDT.


29

5.2 Directory

INTEGRATED DIRECTORY SERVICES

CDT softphone provides access to SAP Contact Center system internal company directory (in-house) and optional common and/or personal directories. SAP Contact Center system presence data is also integrated with SAP CRM user interfaces, see chapter 2.4. for further details. Directory information includes company and personal contact details such as: titles, job descriptions, substitute and assistant information, as well as lots of other information related to the company and its personnel. The in-house directory also includes one’s own and other’s absence information. The in-house directory supports photos, which are shown next to the contact details.

CDT search engine enables effective searches by using, e.g., name, title, company name, location, or phone number. The selected directory entry is immediately available for calling, e-mailing and messaging. Users with special rights, for example switchboard operators, have additional information fields available for specifying search terms and categories. The figure below shows CDT directory view.

PERSONNEL PRESENCE DATA MANAGEMENT

SAP Contact Center includes personnel presence data management functionalities. Every SAP Contact Center user can inform other users about their current and future absences such as: meetings, business trips and holidays. One’s own availability information can be managed in many ways, for example, via CDT softphone, SAP Convergence softphone, MS Outlook calendar, CMC mobile client, IP desk phone, IVR service, or SMS messages. In addition, SAP Contact Center directory and availability information can be integrated with 3rd party applications. Such integration is typical, for example, with corporate Intranet so that directory and presence information is available via an Intranet user interface.


30

CDT softphone users can search and review other in-house user’s availability information, including directory information. With directory and availability management system, the productivity and effectiveness of an organization can be increased. The time for tracing colleagues is minimized eliminating unnecessary internal call transfers and reducing the workload of all users, especially call attendants, and contact center agents.

5.3 CDT supervisor tools

The CDT Supervisor tool enables supervisors to perform all the most commonly used functions needed for Contact Center quality control and agent training. The Supervisor tool is additional functionality to the browser based Communication Desktop (CDT) softphone. A supervisor tool window is shown in the figure below.

The CDT Supervisor can select an agent for more specific monitoring. Agents using CDT softphones are notified once they are monitored and they can also deny supervising via their own CDT user interface. The features of the CDT Supervisor tool incorporate the following:

Forced assigning/de-assigning agent to queues

Information regarding current agent call (from, to, duration, etc)

Silent listening (supervisor can listen to ongoing calls)

Coaching (only the agent can hear what the Supervisor says)

Barge-in (3-way call)

Intercept (disconnect agent from call)

Hang-up agent call

Record ongoing call between agent and customer

Activate call-back request to agent


31

Manage agent current presence status

Manage agent ready – not ready status

Retrieve agent pending emails (all or SLA exceeded)


32

6 Reporting integration

SAP Contact Center provides statistical information about phone call, e-mail and chat connections routed via SAP Contact Center to/from SAP CRM. SAP CRM can get the statistical information from SAP Contact Center and combine it with the other contact related statistics collected by SAP CRM. Combining communication event statistics with SAP CRM Interaction Center process statistics offers a complete view of customer interactions.

For each connection SAP Contact Center provides the following information:

Connection direction (inbound, outbound, automatic call)

External (i.e. customer’s) address (phone number or e-mail address)

Internal address (phone number or e-mail address)

Call or email or chat queue as specified in Contact Center

Starting time of the connection

Information if the connection was abandoned before routed to an agent

Connection steps:

o Step direction (inbound, outbound, transfer, conference)

o Type of step (ring, queue, IVR, processing, after call work, preparation time)

o For phone calls internal extension number(s) and user name(s) of the involved agent(s)

o Starting time and duration of the step


33

7 Integration architecture

Web services (SOAP over HTTP) is used to integrate SAP Contact Center to SAP CRM solution. The SAP Contact Center integration interface is called Online Integration Interface (OII) and it connects to Integrated Communication Interface (ICI) on SAP CRM side. SOAP over HTTP interface is used for call, email and chat contacts control, presence information exchange, business process push and call attached data exchange. In addition there is a Remote Function Call (RFC) interface, SAPphone, which is used for uploading reporting statistics data from SAP Contact Center to SAP BW and outbound call list from SAP CRM to SAP Contact Center.

SAP Contact Center and SAP CRM are managed separately using the respective administration tools. Each system and related user accounts are configured with their own configuration user interfaces. Personnel data is stored separately to both SAP Contact Center and SAP CRM databases. Customer data is in SAP CRM database only. Each system commands its own end user interface. The figure below illustrates the main connections between the systems.

7.1 Telephony integration

The SAP Contact Center Online Interaction Interface (OII) makes it possible for SAP CRM user interfaces (Sales, Marketing, Service and Interaction Center) to control telephony functions in real time. The SAP CDT softphone application behaves as if the user would have used the functions in the CDT user interface, but the CDT user interface does not need to be visible at all. For example, it may be hidden behind another user interface (e.g. SAP CRM IC UI). The integration is enabled when the user is subscribed to OII by using the same user login ID as used in the CDT application. It is possible to run some agent CDTs with integration enabled and some not. Furthermore, it is possible to use CDT normally when the integration is enabled. New calls made directly in CDT are not visible in the integration, but if a queue call is answered in CDT, it


34

behaves as if the call was answered via the integration. The interface offers only one phone call (from a queue) to a user at a time.

7.2 E-mail integration

SAP Contact Center fetches e-mails from corporate e-mail server using IMAP4 protocol and routes them to the SAP CRM agents, using OII interface. OII connects with ICI interface in the SAP CRM side. The figure below illustrates the connections between the systems.


35

When SAP CRM E-mail Response Management System (ERMS) is used together with SAP Contact Center, incoming e-mails are first received and processed by ERMS. ERMS sends the e-mails to SAP Contact Center, using ICI and OII interfaces. SAP Contact Center routes the e-mails to the agents, using OII and ICI. The figure below illustrates the connections between the systems.

The OII interface offers only one e-mail message to a user at a time.

7.3 Chat integration

Chat customer application in the customer web site connects to SAP Contact Center, which handles chat queuing and routing. SAP Contact Center invites the SAP CRM IC user to a chat conversation via the Online Integration Interface (OII) and the corresponding events for the chat session are communicated through the Integrated Communication Interface (ICI). Standard responses, scripts and interaction records are handled by SAP CRM. The OII interface offers one chat session to a user at a time.

7.4 Presence integration

Presence information and queues are defined and maintained in SAP Contact Center system. When a user selects transfer in SAP CRM IC user interface, SAP CRM calls SAP Contact Center for the presence information. SAP Contact Center returns queue status information to SAP CRM IC user interface. SAP CRM IC user interface call transfer view displays only the queues that have free agents at the moment. The SAP Contact Center interface used for presence is Online Interaction Interface (OII) and it connects to Integrated Communication Interface (ICI) in SAP CRM.


36

7.5 Outbound integration

Campaign planning (including call lists, scripts etc) is done in SAP CRM using SAP CRM Marketing role. Calling lists are transferred to SAP Contact Center via SAPphone interface. SAP Contact Center System Configurator tool is used to assign agents to campaigns, select the dialing mode and parameters to be used and activate campaigns.

Agents use SAP Contact Center CDT to login outbound campaign and SAP CRM Interaction Center user interface to handle the outbound calls. Relevant customer data and campaign script is fetched to agent’s SAP CRM IC UI based on contact ID in the campaign calling list. Business result data is collected to SAP CRM reporting database. SAP Contact Center monitors and reports progress with the call lists and agent activities.

7.6 Reporting integration

SAPphone - SAP Contact Center interface connects to SAP Contact Center web services based Reporting Data Interface (RDI) to read statistical information about contacts handled using SAP CRM Interaction Center user interface. SAPphone - SAP Contact Center interface provides reporting statistics information to SAP BW by providing SPS_STAT_DATA_GET RFC function for SAPphone interface.


37

7.7 Supported versions

The table below shows the features supported by the different SAP Contact Center (formerly known as SAP Business Communications Management, SAP BCM) and SAP CRM version combinations:

Versions

Functionality

SAP BCM

5.5 SR1

and CRM

4.0

Service

Industry

Extension

SAP BCM

6.0 and

CRM 4.0

Service

Industry

Extension

SAP BCM

6.0 and

CRM 5.1

SAP BCM

6.0 and

CRM 7.0

SAP BCM

6.0 SP10

and CRM

7.0 EhP1

SAP BCM

7 SP0 –

SP5 and

CRM 7.0

EhP 1 and

EhP2

SAP

Contact

Center 7

SP6 and

CRM 7

EhP1,

EhP2 and

EhP3

Inbound call handling X X X X X X X

Email handling X X X X X X X

Click-to-dial X X X X X X X

Context transfer X X X X X X X

Chat handling X X X X X X

ERMS support X X X X X

Communication

toolbar in all SAP

CRM roles X X X X

Contextual presence X X X X

Action item routing X X X X

Simultaneous

contacts (email + call

or chat) X X X

CRM internal Instant

Messaging support X X X

Action item routing

using agent skills X X

SAP CRM Outbound

integration with SAP

Contact Center

Outbound Dialer

X X

SAP Contact Center

absence profiles

access via IC UI X X

Multi-session Chat X

There are small differences in the SAP CRM user interface look and feel between the different versions. For example the call handling buttons may look different in different versions.

Please note that SAP Contact Center 7 supports Windows Vista, 7 and 8 operating systems and Internet Explorer (IE) versions 7, 8, 9 and 10 on workstation side. Please check SAP CRM client software requirements from appropriate version of SAP CRM documentation.

Functionality Overview for SAP Contact Center and SAP CRM … · 2019-11-12 · SAP CONTACT CENTER...

Documents

Transcript of Functionality Overview for SAP Contact Center and SAP CRM … · 2019-11-12 · SAP CONTACT CENTER...