Fullscreen Direct Overview 2016

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Powering your direct-to-fan business POWERING DIRECT TO FAN BUSINESSES

Transcript of Fullscreen Direct Overview 2016

Powering your direct-to-fan business

POWERING DIRECT TO FAN BUSINESSES

Powering your direct-to-fan business

Fullscreen Direct helps you grow your brand and your business by offering you some of the most powerful tools in the industry.

Trusted by many of today's top artists and creators, Fullscreen Direct is an integrated platform that helps you engage your fans using tools for marketing, commerce and Fan Clubs to build your digital business.

Fullscreen Direct powers web and mobile experiences for Metallica, Eric Church, Keith Urban, Kenny Chesney, R5 and more.

YOUR TECHNOLOGY PARTNER

Powering your direct-to-fan business

Let’s face it, our digital lives are sca"ered all over the place, especially once we start to expand our revenue streams. Fullscreen Direct brings everything

under one roof with built-in tools all in one dashboard.

EVERYTHING IN ONE PLACE

Site Memberships Analytics Commerce Rewards Engagement

Powering your direct-to-fan business

KEY FEATURES

Site Memberships*

Analytics

Commerce *

Customizable Themes

Blog

Events

Videos

Native Audio & Video Player

Comments & Liking *

Marketing Automation

* Commerce & Memberships are critical features for data collection

Exclusive content

Free & premium memberships

Let fans share text, photos & videos

Targeted fan messaging

Fan rewards

Digital

Physical Merchandise

Audio

Experiences

Bundles

Ticket sales integration

Powering your direct-to-fan business

A centralized home for your digital brand

Manage all content through a single back-end

Simple tools to monitor and manage your business

Fully customizable hosted sites and themes

WEBSITESONE PLATFORM TO MANAGE EVERYTHING

Powering your direct-to-fan business

MEMBERSHIPS

Engage directly with your fans

Create multiple levels of free or premium memberships

Offer exclusive content, pre-sale access, merchandise and contests

FREE & PREMIUM OPTIONS

Powering your direct-to-fan business

COMMERCE

Sell digital & physical items, audio, experiences, memberships and more

Direct integration with fulfillment partners

View real-time sales graphs, maps and purchaser demographics

Communicate directly with customers using data and analytics

SELL ANYTHING

Powering your direct-to-fan business

Understand who your fans are, where they are and what they love

Give groups of fans exactly what they want through targeted messaging

Analytics dashboard that serves actionable data through charts, graphs, maps and more

FAN INSIGHTSUNDERSTAND YOUR AUDIENCE

Powering your direct-to-fan business

MESSAGINGNOT JUST A LIST OF ADDRESSES

Instead of a simple list of emails, use detailed fan profiles with demographic and activity based data

Built in email marketing tools complete with customizable templates

Personalized and targeted messaging to fans and customizable fan segments

Powering your direct-to-fan business

ACCOUNT RELATIONSHIPSCONNECT MULTIPLE ACCOUNTS

Associate multiple accounts and share content, data and services

“Parent & Child” relationships let accounts collect and use content and data from multiple connected accounts

“Parent” account sites can automatically display content from “Child” accounts

Powering your direct-to-fan business

CONTESTSDRIVE ENGAGEMENT

Use the built in contest functionality drive engagement and super-serve your fans

Engagement campaigns can include lo"eries, user-generated content submissions and more

Reward fans with digital downloads, VIP experiences, exclusive merch and more

Powering your direct-to-fan business

CASE STUDIES

Metallica partnered with Fullscreen Direct to launch a redesigned and refreshed digital presence.

The new front-facing site allowed Metallica to present years of archival content in a new, engaging and organized way.

Fullscreen Direct’s fan management tools allow their team to manage their site, store, email marketing and fan club, as well as view data and insights like never before all in a single platform.

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METALLICA

ERIC CHURCH

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Using the Fullscreen Direct platform, Eric Church’s latest album Mr. Misunderstood was released as a surprise a day early to his fan club members, giving his most dedicated fans early access to the record.

Fullscreen Direct developed an app called These Boots where fans can create and purchase custom cowboy boots made by legendary brand Lucchese along with a point-of-sale app for on-site merchandise

transactions with real-time stock updates.

KENNY CHESNEY

Designed and developed by Fullscreen Direct, the all new kennychesney.com site introduced streamlined media, interactive official posts and a re-imagined forum style that promotes fan

engagement all on on one easy-to-navigate page.

By moving Kenny’s store, email marketing and forum to one platform, Kenny’s team has been able to gather insights and data on his audience and increase fan club membership and merchandise sales.

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KEITH URBAN

Using Fullscreen Direct as the singular platform for his store, community and messaging has given Keith Urban and his team ownership of their fan relationships and data.

With their data all in one place Keith Urban’s team has the ability to understand and engage directly with their fans using inter-connected demographic and consumer data.

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Powering your direct-to-fan business

THANK YOU

fullscreendirect.com