O p t i m i z e t h e r e t a i l b u s i n e s s w i t h o u r p r o p r i e t a r y s o l u t i o n s t h a t i n c l u d e u n i q u e c a p a b i l i t i e s t o a n a l y s e s h o p p e r s ’ p a t h t o p u r c h a s e

a n d t o c o n n e c t w i t h t h e m i n o r d e r t o i n c r e a s e f r e q u e n c y o f v i s i t s & t h e i r l i f e t i m e v a l u e

WHO WE ARE

The mobile consumer is rapidly being

surrounded by a mesh of connected devices that expand

well beyond the traditional mobile

devices.

This represents a revolutionary

business opportunity and also a struggle

for brands to automate and

personalize their communications and to orchestrate their channels within the

digital brand ecosystem.

A n d w e p a r t n e r w i t h g l o b a l i n n o v a t o r s

I n n o v a t i v e S o l u t i o n s C o m p a n i o n C o m p a n y

W h i l e w e w o r k w i t h g r e a t b r a n d s a s p a r t o f t h e i r D i g i t a l B u s i n e s s Tr a n s f o r m a t i o n p r o c e s s .

Al l ianz-Ti r iacW e b c o n t e n t , m o b i l e c o n t e n t , S o c i a l M e d i a & m o b i l e t r a n s a c t i o n s m a n a g e m e n t

K M G R o m p e t r o lT h e m a n a g e m e n t o f a u n i f i e d s y s t e m f o r a l l m a r k e t i n g c o m m s , w e b s i t e s , S o c i a l M e d i a

c h a n n e l s , m o b i l e a p p s & i n t e r n a l c o m m s .

Rompetro l Mobi le Appc u s t o m e r - t a i l o r e d l o y a l t y p r o g r a m & p r o x i m i t y m a r k e t i n g

Tir iac AutoT h e c o m p l e t e m a n a g e m e n t o f a l l d i g i t a l a n d c o n t e n t c h a n n e l s , p e r f o r m a n c e a n d

c o n v e r s i o n m o n i t o r i n g .

Tir iac Auto Sa les & Market ing Automat ion Appu n i q u e l e a d m a n a g e m e n t & p e r f o r m a n c e m o n i t o r i n g

MTV European Music AwardsV i a c o m ’ s e m p l o y e e s o f f i c i a l b o o k i n g p o r t a l

FROM SYSTEMS OF RECORDTO

SYSTEMS OF INSIGHTS&

ENGAGEMENT

HOW IT WORKS

O u r s o l u t i o n s c a n a d d r e s s a c o m p l e t e

s h o p p e r j o u r n e y o p t i m i z a t i o n l i k e t r a d i t i o n a l o n l i n e c o n v e r s i o n r a t e &

p e r f o r m a n c e o p t i m i z a t i o n t o o l s d o

f o r e c o m m e r c e e n v i r o n m e n t s .

A s c u s t o m e r s e n t e r t h e r e t a i l a r e a , t h e i r b e h a v i o r i s a n a l y z e d b y t h e t r i a n g u l a t i o n

t e c h n o l o g y .

I f t h e y w a n t , t h e y w o u l d s e a m l e s s l y

c o n n e c t t o t h e p u b l i c W i - F i n e t w o r k w h e r e

a v o u c h e r i n c e n t i v i z e s t h e d o w n l o a d o f y o u r

m o b i l e a p p .

T h i s w i l l d e c r e a s e t h e C o s t p e r D o w n l o a d

a n d w i l l m o n e t i z e o n t h e a v a i l a b l e

i n f r a s t r u c t u r e i n p l a c e .

I n d i v i d u a l s h o p p e r p a t h a n a l y t i c s a r e

g e n e r a t e d a l m o s t i n r e a l t i m e t h r o u g h a

v e r y i n t u i t i v e i n t e r f a c e w i t h

p o w e r f u l i n s i g h t s .

W h i l e t h e s h o p p i n g b e h a v i o r d a t a f o r t h e c u r r e n t v i s i t i s b e i n g a n a l y s e d , a p r o f i l i n g

p r o c e s s s t a r t s t o m a s h u p t h e p r e s e n c e & p a t h a n a l y t i c s d a t a

w i t h t h e m o b i l e a u t h e n t i c a t i o n d a t a .

T h e v o u c h e r r e d e m p t i o n a n d t h e p a y m e n t d e t a i l s a r e

a d d e d a s a n o t h e r l a y e r s o f d a t a i n t h e

s i n g l e c u s t o m e r v i e w .

T h e i n s t a n t p e r s o n a l i z a t i o n &

a c t i v e r e c o m m e n d a t i o n s

m o d u l e i n t h e m o b i l e a p p u n d e r s t a n d s

m i c r o - m o m e n t s a n d s t a r t s e n d i n g v a r i o u s s u g g e s t i o n s w i t h h i g h

r e l e v a n c e .

W h i l e i n t h e s a m e c o n t e x t t h e c o n s u m e r

c a n a c t i v a t e t h e m o b i l e p a y m e n t

f u n c t i o n a l i t i e s w i t h i n a s e c u r e d

e n v i r o n m e n t .

T h e n e x t d a y , t h e s h o p m a n a g e r g e t s t o

b e n o t i f i e d o f o u r c u s t o m e r d r i v i n g t o w a r d s t h e l o c a l

s t o r e . A d i r e c t n o t i f i c a t i o n s i s

p r e p a r e d t o b e s e n t o n r e q u e s t a s p a r t o f a “ S u r p r i s e & D e l i g h t ”

p r o g r a m .

A s t h e c u s t o m e r a p p r o a c h e d t h e s t o r e ,

t h e i n - a p p n o t i f i c a t i o n r e v e a l s

a n o t h e r v o u c h e r f o r a p r e m i u m p r o d u c t

w h i c h i s v e r y a p p e a l i n g .

T h e o n - t h e - s h e l f d i g i t a l s i g n a g e a n d

c l o s e p r o x i m i t y n o t i f i c a t i o n s i m p r o v e

t h e v a l u e o f t h e b a s k e t w h i l e

a m p l i f y i n g t h e s u g g e s t i v e f a c e t o f

t h e s h o p p i n g e x p e r i e n c e .

T h i s c o n n e c t e d s h o p p i n g e x p e r i e n c e t h a t r e l i e s o n s i m p l e

i n f r a s t r u c t u r e a n d a p p u p g r a d e s h e l p s t h e

c o m p a n y ’ s m a r k e t i n g d e p a r t m e n t t o p r o f i l e

t h e i r s p e c i f i c c u s t o m e r s w i t h u n p r e c e d e n t e d

a p p r o a c h .

W h i c h g i v e s t h e m t h e p o s s i b i l i t y t o r e m a r k e t

t o t h e i r s p e c i f i c c u s t o m e r s a n d o t h e r

l o o k a l i k e a u d i e n c e s o n Fa c e b o o k & G o o g l e .

A l l d a t a g e n e r a t e d b y i n t e r a c t i o n s i n v a r i o u s

o n l i n e & o f f l i n e t o u c h p o i n t s s h a p e s

o u r u n r i v a l l e d S i n g l e C u s t o m e r P r o f i l e

M a n a g e r w h e r e N P S & P r o p e n s i t y t o B u y

i n d i c a t o r s m o v e t h e n e e d l e t o w a r d s a n i n c r e a s e d L i f e t i m e

C u s t o m e r Va l u e .

HOW EACH SOLUTIONDRIVES

BUSINESS GROWTH&

REPEAT CUSTOMERS

We u s e W i - F i t e c h n o l o g y , t r i a n g u l a t i o n , a n d d e v i c e d e t e c t i o n t o c re a t e re a l -t i m e a n a l y t i c s a ro u n d c o n s u m p t i o n p a t t e r n s . O u r p ro p r i e t a r y s o l u t i o n h a s

t h e c a p a c i t y t o s c a l e t o m u l t i p l e W i - F i p l a t fo r m s i n - p l a c e a n d v a r i o u s a v a i l a b l e o r re q u i re d h o s t i n g e n v i ro n m e n t s

I n f r a s t r u c t u r eP a r t n e r

C i s c o W i - F I T e c h n o l o g yR e a d y

H u a w e i W i - F i T e c h n o l o g yR e a d y

H P W i - F i T e c h n o l o g yR e a d y

C l o u d H o s t i n gR e a d y

A m a z o n C l o u dR e a d y

G o o g l e C l o u dR e a d y

M i c r o s o f t C l o u dR e a d y

The so lu t ion i s commerc ia l i zed success fu l l y by Orange Roman ia , our key pa r tner.

Ma jo r re ta i l p l aye rs use i t fo r da i l y pe r fo rmance mon i to r ing .

Rea l - t ime v i s i to rs p resence repor t ing in te r face

Heatmaps a re genera ted fo r i nd iv idua l commerc i a l a reas .

Per fo rmance benchmarks and t rends he lp unders tand re tu rn on inves tment and va r ious fac to rs that a f fec t the bus iness .

Automat i ca l l y genera ted week ly pe r fo rmance repor t s a re sent to ind iv idua l s to re managers & opera t iona l , market ing o r other execut i ves .

Demo a t : ra .o range . ro/execut i ve -dashboard/

L E A D S & O F F E R R E Q U E S T S , C U S T O M E R

I N T E R A C T I O N S , M A R K E T I N G

A U T O M AT I O N & S A L E S F O R C E

O P T I M I Z AT I O N A R E A L L M A N A G E D F R O M

O N E S I N G L E B U S I N E S S

D A S H B O A R D .

U S E R I N T E R A C T I O N S A C R O S S M O B I L E ,

W E B , S O C I A L M E D I A & O F F L I N E

T O U C H P O I N T S A R E S T O R E D A N D

A N A LY S E D I N T O A S I N G L E C U S T O M E R

V I E W.

P r o d u c t P o w e r & M a r k e t F i t

A n a l y s i sw i t h P r o p e n s i t y t o B u y a n d N e t P r o m o t e r S c o r e

C a l c u l a t i o n s

L e a d G e n e r a t i o n & C o n v e r s i o n

Tr a c k i n g A c r o s s C o m p l e t e S a l e s

& S e r v i c i n g P r o c e s s

A u t o m a t e d S m a r t L e a d A l l o c a t i o nB a s e d o n

P r o s p e c t - S a l e s A g e n t P r o f i l e

M a t c h i n g A l g o r i t h m

C o m p l e t e S e t o f L e a d C o l l e c t o r

F o r m s f o r W e b , M o b i l e , S o c i a l M e d i a

o r A n y O f f l i n e B r a n d A c t i v a t i o n

I d e n t i f i e s L e a d s F r o m O f f l i n e

E v e n t s , D i s p l a y & S e a r c h A d s , S M S , E m a i l s , A f f i l i a t e s o r

D i r e c t R e f e r r a l s

A d v a n c e d fe a t u re s a n d f u n c t i o n a l i t i e s m a ke s u re y o u r s a l e s fo rc e g e t s a d i re c t c o n n e c t i o n i n t o y o u r d i g i t a l e c o s y s t e m s o y o u r b u s i n e s s w o u l d s t a r t s e e i n c re a s e d s a l e s re v e n u e & c u s t o m e r

s a t i s f a c t i o n w h i l e t r a c k i n g t h e m e d i a i n v e s t m e n t p e r fo r m a n c e .

T H E S O L U T I O N B R I N G S T H E M O S T

E F F I C I E N T P R O D U C T I V I T Y

O P T I M I Z AT I O N T O O L S T O Y O U R S A L E S

F O R C E I N C L U D I N G A V E R Y P O W E R F U L D Y N A M I C TA S K S

A U T O M AT I O N .

W I T H E V E R Y T H I N G I N O N E P L A C E , T H E

F U N N E L P E R F O R M A N C E I S

T H U S A N A LY S E D I N R E A L - T I M E

A D V A N C E D A N A LY T I C S A R E T H E N

C A P A B L E T O U N D E R S TA N D

P R O P E N S I T Y T O B U Y & N E T P R O M O T E R

S C O R E I N D I C AT O R S I N O R D E R T O

I M P R O V E T H E U P S E L L & C R O S S - S E L L

S C E N A R I O S .

T H I S G E N E R AT E S D E E P &

C O M P R E H E N S I V E A N A LY S I S O F Y O U R

S A L E S F O R C E P E R F O R M A N C E , T H E

W AY T H E Y A F F E C T C U S T O M E R

S AT I S FA C T I O N S O Y O U C A N D E P L O Y

I N C E N T I V E & T R A I N I N G P R O G R A M S

A N D G R O W A S T R O N G

C O M P E T I T I V E A D V A N TA G E

This is a natural extension of our retail analytics solution to help marketing specialists and media agencies to use the customer in-store

data to advertise & promote offers in real-time, locally.

For this purpose, we have a suite of synchronised solutions:Wi-Fi Connection Welcome Screen

Digital Signage ManagementMobile App Notifications

EmailsSMS

Integration with Facebook & Google Ad Platforms

All these solutions can also be triggered by location-based factors: BLE Beacons, geo-fencing, presence detection.

An experimental mobile-only localization technology can be added to improve indoor accuracy to 1m.

T h e n a t u r a l f i t b e t w e e n a n a l y t i c s a n d

a d v e r t i s i n g i n t h e s a m e r e t a i l

e n v i r o n m e n t g e n e r a t e s u n r i v a l l e d r e a l - t i m e c a m p a i g n p e r f o r m a n c e a n d a n

i n s t a n t c o n t e n t p e r s o n a l i z a t i o n

c a p a b i l i t y .

O u r s o l u t i o n i n c l u d e s a p ro p r i e t a r y o v e r - t h e - w e b a d v e r t i s i n g c a m p a i g n m a n a g e m e n t s o l u t i o n t h a t i n t e g r a t e s w i t h a l l c o n n e c t e d d i g i t a l s i g n a g e

o p t i o n s .

P r e f e r r e d S o l u t i o n& Te c h P a r t n e r

L G D i g i t a l S i g n a g eR e a d y

B e n q D i g i t a l S i g n a g eR e a d y

N E C D i g i t a l S i g n a g eR e a d y

T h e i n t u i t i v e i n t e r f a c e d e c r e a s e s t h e c o s t s

f o r s p e c i a l i z e d r e s o u r c e s , w h i l e

m a k i n g t h e d e p l o y m e n t o f r i c h -

c o n t e n t c a m p a i g n s a s e a s y a s a n y m o d e r n o n l i n e a d v e r t i s i n g

e n v i r o n m e n t .

W h i l e n a t i v e e x t e n s i o n s a re c a p a b l e t o m a n a g e a l l o n l i n e , p rox i m i t y & d i re c t a d v e r t i s i n g n e e d s a re t a i l m a r ke t i n g c a m p a i g n m i g h t h a v e .

i O S & A n d r o i dP r o x i m i t y

N o t i f i c a t i o n s

B L E B e a c o n sP r o x i m i t y

N o t i f i c a t i o n s

D i r e c tE m a i l

M e s s a g e s

D i r e c tS M S

M e s s a g e s

S e a m l e s s i n t e g r a t i o n w i t hFa c e b o o k A d s

S e a m l e s s i n t e g r a t i o n w i t hG o o g l e A d W o r d s

L o c a t i o n - b a s e d e n g a g e m e n t

c a m p a i g n s c a n b e a c t i v a t e d f o r e a c h i n d i v i d u a l s h o p t o

d r i v e t r a f f i c i n r e a l -t i m e .

Solution includes:• Unique contextual profiling and app personalization;• Shops, products & services;• Integrated with location technologies, unique experimental hyper-

localization is an option;• Mobile to mobile service requests & status tracking;• Co-created shopping lists;• Sales & marketing promotions & location-based or identity-based

redemption mechanics;• Net Promoter Score feedback & multi-channel recommendations;• Proximity marketing;• Loyalty mechanics;• Digital signage interactive simulcast;• Shop assistant tablet app: view presence, engage & deploy location-

based promotions;• Customer identity management.

THANK YOU!

D a n M a r c u l e s c uManaging Director, Co-Founder, Strategy & Innovation

dan.Marculescu@fullscreendigital.ro+40745201896