Fuller app analytics report for mwc 2013
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![Page 1: Fuller app analytics report for mwc 2013](https://reader034.fdocuments.in/reader034/viewer/2022051323/547baeecb4af9f9b158b4ff9/html5/thumbnails/1.jpg)
App
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TOOLS
App App
TOOLS GAMES
App App
GAMES SOCIAL
App
SOCIALPHOTOGRAPHY
App App
PHOTOGRAPHY LIFESTYLE
App
LIFESTYLE
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COMMUNICATION
App
COMMUNICATION
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2009
3% 68%
JAPANESE SMARTPHONE TREND
2017
The expected smartphone users by 2017 is 70% of population.
①
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JAPAN OVERTAKES U.S.A
Japan surpassed USA revenue on googleplay market in Oct. 2012
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Revenues
No,1
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
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In Japan,people install 36 apps on average.
HOW MANY APPS DO YOU HAVE?③
Average Apps36
App App App
App App App
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In terms of categories, the apps users have the most are tools.
EVERYONE HAS MANY TOOLS & GAMES
TOOLS
GAMES
COMMUNICATION
LIFESTYLE
PHOTOGRAPHY
SOCIAL
No.1
No.2
No.3
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No.5
No.6
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App App App App App App App App App
App App App App App
App App App
App App App
App App
App App
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MONTHLY INSTALL & INSTALL⑤
1 31
Apps
Install Uninstall
3.5App App App
Apps3.0App App App
App AppAppApp App
People install and uninstall 3 apps each during one month.
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DAILY USE APPS⑥
Apps6App App App
App App App
App App App
App
App AppApp AppApp AppApp AppApp App
App AppApp App
People have 36 apps on average but they just use 6 apps in a day.
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APP PEAK TIME⑦
App App App
App App App
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AppApp AppAppApp
10p.m.
6:00 9:00 12:00 15:00 18:00 21:00 24:00
Lunch
People use apps more as the night leads on. Especially around 10 p.m.
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Apps
Average
36Apps
Average
39Apps
Average
33
Small Display
4.7 inch and more3.7inch and under
Large Display
DIFFERENCE IN DEVICE SIZE⑧
The bigger device people have, the more apps they have.
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37.3%11.7 %
DIFFERENCE IN DEVICE SIZE
Small Display
Large Display
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COMICCOMIC
Comic apps and travel ones which use a map are used on big device.
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34.3% 22.9%
DIFFERENCE IN DEVICE SIZE
Small Display
Large Display
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FITNESSFITNESS
Game apps and fitness ones are used on small device.
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MAKE USERS DEVIDED INTO 4 TYPES⑪
PHONE USERS
SOCIABLECASUAL GAMER GEEK
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Twitter or Facebook⑫
GAMER GEEK
HOW MANY TIMESDO YOU USE A DAY?
or
TIMES/DAY 7
1 TIMES/DAY
2
5
TIMES/DAY
TIMES/DAY
Gamers check Facebook more than Twitter as opposed to geeks.
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⑬
GAMER SOCIABLEPHOTOGRAPHY
14.0% %34.2
WHO LIKES PHOTOGRAPHY?
Sociable users check Photography apps more than other users
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SOCIABLEGAMER GEEK
HOW MANY APPS DO YOU HAVE? GAMERS AND GEEKS HAVE MANY APPS THAN SOCIABLE PEOPLE.
App App App
App App App
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41APPS
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40APPS
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43APPS
WHAT TIME DO YOUUSE APPS? THERE IS A BIG DIFFERENCE IN TIME SPENT ON APPS.
19:00-21:00
23:00-24:00
6:00-7:00
21:00-23:00 8:00-23:00
HOW MANY TIMESDO YOU USE A DAY? GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS.
TIMES/DAY 2
TIMES/DAY 5
TIMES/DAY 14
TIMES/DAY
TIMES/DAY
TIMES/DAY 1
PHOTOGRAPHY
14.0% 34.2% 26.7%
HOW MANY TIMESDO YOU USE A DAY? GAMERS LIKE FACEBOOK THAN TWITTER AS OPPOSED TO GEEKS.