Full Years Results Content Presentation FY14

CONTENT UPDATE

SOUTHERN CROSS AUSTEREO

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SCA CONTENT : STRATEGIC OBJECTIVE

• Strengthen Market Leadership in Radio

• Capitalize further on National Dominance

• Best People – Talent On-Air and Off-Air

• Leverage Digital Engagement and Scale

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AUSTRALIA’S NUMBER ONE RADIO BRAND FOR MEN

Source: GFK Survey 4. Metro & Regional (inc. Mix 94.5)

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ROCK SPORT COMEDY4

SUSTAINED GROWTH

• Rise and Rise of Triple M with 2.7m Audience Nationally

• Growth Driven by investment in NRL, AFL and talent

• Successful Brand extensions o Triple M Perth Digital

o Triple M Classic Rock Digital

Source: GFK Ratings Survey 4 2014, Nielsen Market Intelligence, Online Circle Engagement (inc. Mix FM)

5

Australia’s Number One Radio Brand

Source: GFK Survey 4, 2014. Gold Coast Survey 2. Newcastle Survey 2. Canberra Survey 1.

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POP CELEBS SHOWBIZ7

BUILDING FOR NEXT GENERATION

• Number One Radio Brand Nationally – 3.3m Cume

• Number One Radio Brand on Mobile

• 2DayFM - Sydney’s Number One Radio Brand Online

• Number One Radio Brand for Social Media Engagement

Source: GFK Ratings Survey 4 2014, Nielsen Market Intelligence, Online Circle Engagement

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SCA MELBOURNE

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SCA MELBOURNE

• Fox FM Leading in Under 40 Females for first time in 6 Years

• Fox FM 1m Cume - Largest FM Radio Station Australia

• Fifi & Dave – 537,000 - Largest FM Audience Cume in Australia

• Triple M Melbourne Number One FM Radio Station

• Melbourne’s Number One Breakfast Show – Hot Breakfast

Source: GFK Radio Survey 4, 2014.

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SCA SYDNEY

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SCA SYDNEY

• Triple M Sydney 585,000 – Highest audience for seven years

• Sydney Grill Team growth – third FM Breakfast Show and now ahead of Nova 96.9

• 2DayFM Rebuilding - Now fourth highest cume in Sydney FM Radio Market, due to growth of positive perception of new talent


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SCA PERTH

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SCA PERTH

• Mix 94.5 Consistently Number One Radio Station

• Mix 94.5 Number One Breakfast Show from launch

• 92.9 Perth Number One Station Under 40s

• 92.9 Perth Breakfast Show – 25-39 Female Dominance


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SCA ADELAIDE SCA BRISBANE

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• SCA Adelaide is now Number One in market share in under 40 Men due to successful re-launch of Classic Triple M

• Less than 92,000 Cume now separates 1st and 3rd Radio Group in tight Adelaide Market of total 1.1m Adults.

• B105 Number One under 40 Females for the first time since 2012

• Triple M Brisbane

o Number One Breakfast show with Men 25 -54

o Number One Workday with Men 25-54

SCA ADELAIDE SCA BRISBANE


16GfK Probe, Survey #4 2014, Brisbane Market, Men 25-54

SCA GOLD COAST SCA NEWCASTLE

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• Gold FM is the Number One station.

• Gold FM is the Number One station in Breakfast

• Sea FM is Number One with Under 40 Females.

• KOFM is the Number One station.

• KOFM is the Number One station in Breakfast.

• NXFM is the Number one Commercial Station with under 40s

SCA GOLD COAST SCA NEWCASTLE

GFK Gold Coast/Tweed Coast Survey 2 2014, GFK Radio Ratings Newcastle Survey 2, 2014. Monday- Sunday 5.30am-Midnight. Share and Cume. 18

1.5m CUME NATIONALLY


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900,000 CUME NATIONALLY


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• LEADING NRL CALL TEAM AND TALENT

• NO #1 NRL FOOTBALL CALL FOR MEN UNDER 40

• 17 BROADCAST HOURS WEEKLY


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• LEADING AFL CALL TEAM AND TALENT

• NO #1 AFL FOOTBALL CALL FOR ALL PEOPLE UNDER 55

• 20 BROADCAST HOURS WEEKLY

• NO #1 AFL FOOTBALL CALL FOR MEN UNDER 40

NEW SCA TALENT

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BIG NAME SCA TALENT

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SCA DIGITAL STRATEGYEngage with Intimate Scale

• Market Share greater than entire Commercial Radio combined1

• Driven by Engaging Unique Content, Social Media Scale with Mobile first strategy

• Create shareable content for every device

• Capture SCA user profile data to personalize content, advertising and leverage mCommerce via MyLocal Portal

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Source1 Nielsen Online Ratings – Market Intelligence, Domestic - Average Daily Unique Browsers (all devices) - June 2014

Source:Cumulative likes/fans Australian Facebook Performance Report (June 2014)Nielsen Online Ratings - Market Intelligence, Avg. Daily UB, June 2013 - June 2014Facebook Insights, Zuum Social Reporting, SCA Facebook Data

SCA DIGITAL HEADLINE ACHIEVEMENTS

+112% YOY Growth in Australian

Average Daily Unique Browsers

#7 Australian daily publisher via mobile browser (from

#12 in FY13)Ahead of Seek & Carsales

#15 Australian daily publisher on all devices (from #22

in FY13) Ahead of Network Ten & APN

Online

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Source:Cumulative likes/fans Australian Facebook Performance Report (June 2014)Nielsen Online Ratings - Market Intelligence, Avg. Daily UB, June 2013 - June 2014Facebook Insights, Zuum Social Reporting, SCA Facebook DataNielsen Online Ratings - Hybrid, % reach of total radio Unique Audience, June 2014

DIGITAL REVENUE GROWTH & SOCIAL ENGAGEMENT

+17.3% Yr. on Yr. growth in Digital Revenue –Beating AU Digital

Market growth

187,633Smartphone

Monthly Active Users

58% Growth in Facebook

Community over last 12 months

31% Growth in

Twitter Community over last 12 months

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SourceiTunes Connect & Google Play – (Unique Downloads)SCA Server logs, June 2015Ooyala and You Tube Analytics

SCA DIGITAL AUDIO AND VIDEO

835,363Monthly unique online

streaming listeners

1.3mAverage monthly

downloads & streams of on demand audio

70.7mAnnual video views

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Full Years Results Content Presentation FY14

Internet

Transcript of Full Years Results Content Presentation FY14