Full report car design creative and innovative
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Transcript of Full report car design creative and innovative
BBP 10402 CREATIVE & INNOVATION 1
1.0 INTRODUCTION
Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is
headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in
Tanjung Malim, Perak. The company was established in 1983 as the sole national car company
until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil
Nasional Sendirian Berhad (National Automobile Company Private Limited).
Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi
Motors between 1985 and the early 2000s. The company has since produced several
indigenously designed models and operates in at least 26 countries today, the majority of
which are in Asia. Proton was formerly owned by Khazanah Nasional, the investment holding
arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a
Malaysian conglomerate in a transaction amounting RM1.2 billion.
Proton, predominantly reliant on its domestic market is currently undergoing structural
and internal changes, as evident in the appointment of a new owner, partner, Chairman and
the launch of various new and upcoming models in an effort to gain an international presence
and increase profitability.
1.1. History
Proton actually comes from Perusahaan Otomobil Nasional which roughly translates to
National Automobile Enterprise in Malaysian. That's right Proton is a Malaysian car
manufacturer which first started out in 1983, following the wishes of former Prime
Minister Tun Dr.Mahathir Bin Mohamad.
At first, parts and technology came from Mitsubishi but later on, as experience
accumulated, Proton became independent even if most of the cars were still based on
Mitsubishi models. Their first model which was launched in 1985 was called the Proton
Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to
Bangladesh (1986) and by 1987 Proton had already made 50,000 units.
BBP 10402 CREATIVE & INNOVATION 2
Table 1.1: Model of proton development
Year Model of Car Description
1985
Proton Saga
Proton approached Mitsubishi
Motors between 1983 and 1984
and brokered a joint venture
between both companies for the
production of the first Malaysian
car.
The result of the collaboration
was the Proton Saga, which
launched on 9 July 1985.
1992
Proton Saga Iswara
On 15 August 1992, the Proton
Saga Iswara was launched. It
shares the older Mitsubishi
platform used in the original
Proton Saga, but its exterior and
interior styling are unique to
Proton.
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1993
Proton Wira
21 May 1993 witnessed the
introduction of the Proton Wira,
a car which was better equipped
and larger than both the Saga
and Saga Iswara.
The Wira was the first Proton
car to be produced in both right-
hand drive (RHD) and left-hand
drive (LHD) configurations, and
remains the only Proton car
made available with a diesel
engine.
1994
Proton Satria
Proton launched the three-door
Proton Satriahatchback and the
two-door Proton Putracoupe,
both of which are based on the
Wira platform .
1995
Proton Perdana
The Proton Perdana,a premium
D-segment saloon launched in
1995 after Proton Satria.
It is based on the seventh
generation 1992 Mitsubishi
Eterna and was initially fitted
with Mitsubishi's 4G63 2.0-litre
l4 engine, but was offered with
the superior 177bhp 6A12DOHC
BBP 10402 CREATIVE & INNOVATION 4
2.0L V6 engine after 1999.
The Perdana remains the only
D-segment, V6-powered car to
be commercially produced by
Proton.
2000
Proton Waja
The first generation Proton
Perdana is a four-door mid-
sizesaloon manufactured by
Malaysian automobile producer
Proton which launched on 26
January 1995.
It is a badge engineeredseventh
generation Mitsubishi Eterna,
developed as the result of a
collaboration between Proton
and Mitsubishi Motors.
2002
Proton Arena
Introduced in 2002, the Arena is
the only form of pickup by
Proton, and is the only Proton
model to enjoy significantly
more popularity in its export
market than domestically.
The Arena having a reduced
seating capacity of two
confined to a Wira-based cabin
and featuring a rear cargo bed.
BBP 10402 CREATIVE & INNOVATION 5
2004
Proton Gen-2
The Proton Gen-2 (stylized
GEN-2) is a compact 5-door
hatchback manufactured by
Proton and launched in 2004.
The Gen-2 was among the first
models to be produced at
Proton's TanjungMalimplant,
developed as part of the Proton
City project.
2007
Proton Persona
It is based on an extended
Proton Gen-2 platform and was
intended to be a 4-door saloon
alternative to the former.
2009
Proton Exora
A compact MPV produced by
Malaysian car manufacturer
Proton
The Exora is the first Proton to
be based on the new P2
platform, and its facelift
revision which debuted on 15
December 2011 became the
first Proton to utilise the new
CamPro CFE turbocharged
engine and CVT technology.
BBP 10402 CREATIVE & INNOVATION 6
2010
Proton Saga (2nd generation)
The second generation Proton
Saga is a 4-door
subcompactsedan produced by
Malaysian car manufacturer
Proton which launched on 18
January 2008
2010
Proton Inspira
The Proton Inspira is a four-
door compactsaloon produced
by Proton
It is sold exclusively in Malaysia
as a rebadged ninth generation
and current Mitsubishi Lancer
as the result of a collaboration
between Mitsubishi Motors and
Proton.
2012
Proton Preve
The Proton Prevé is a four-door
compactsaloon
It was launched on 16 April
2012 and is based on Proton's
next generation P2 platform
BBP 10402 CREATIVE & INNOVATION 7
1.2. Background Of Proton Holding Berhad
2013
Proton Suprima S
The Proton Suprima S,
codenamed P3-22A is a five-
door compacthatchback
engineered.
It was released on 17 August
2013 and is based on Proton's
next generation P2 platform.
The Suprima S complements
the Proton Prevésaloon and has
been designed with larger
emphasis on international
markets.
Figure 1.1: Logo of Proton Holding Berhad
BBP 10402 CREATIVE & INNOVATION 8
Table 1.2: Proton Holding Berhad Background
CATEGORY DESCRIPTION
Type Subsidiary
Industry Automotive
Founded 7 May 1983 (31 years ago)
Headquarters Shah Alam, Selangor, Malaysia
Area Served Southeast Asia, China, Australia, United
Kingdom, Middle East, South Africa
Key People Tun Dr. Mahathir Mohamad
(Executive chairman)
Products Automobile, automobile parts
Partnerships Mitsubishi, Citroen, Youngman, Honda
Employees Around 12,000 people
Website www.proton.com.my
BBP 10402 CREATIVE & INNOVATION 9
1.3. INVENTOR
Tun Dr Mahathir Mohamad was born in 1925 in AlorSetar, Malaysia. He was a doctor
before becoming a politician with the UMNO party, and ascended quickly from
Member of Parliament to prime minister. During his 22 years in office, he grew the
economy and was an activist for developing nations, but also imposed harsh
restrictions on civil liberties. He resigned office in 2003.
Tun Dr Mahathir Mohamad was born on December 20, 1925, in AlorSetar, in
the state of Kedah in northern Malaysia. His family was modest but stable, and his
father was a respected teacher at an English language school. After finishing Islamic
grammar schools and graduating from the local college, Tun Dr Mahathir attended
medical school at the University of Malaya in Singapore. He was an army physician
before forming a private practice at the age of 32.
Figure 2.2: Tun Dr Mahathir Bin Mohamad
BBP 10402 CREATIVE & INNOVATION 10
2.0. OBJECTIVES
The objectives of car design as below:
i. To ensure the passenger comfortable with our design.
ii. Getting the satisfaction of our needed in the selected of car.
iii. To find out the solution about design of selected of car.
3.0. SCOPE
The scope of car design as below:
i. Focus on interior design.
ii. The modification made is focused on the comfort of the passenger at the back.
iii. Focus on safety requires, especially part of the car.
iv. To easier of uses when open the front covers of car.
v. The modification on the exterior of car.
4.0. LIMITATION
The limitation of car design as below:
i. Exterior of car.
ii. Magnify of space.
iii. Modified of door.
iv. Combination of key multiuser.
v. Substitute for safety purpose.
BBP 10402 CREATIVE & INNOVATION 11
5.0. PROBLEM ELEMENT
5.1. Selected of car
This is our selected of car, it name proton Arena. The specification of this proton as
below:
5.2. Specification of Car
This is specification of Proton Arena. Detail about this car as below:
Table 1.3: Specification of Proton Arena
Overview
Manufacture
Also Called
Production
Model Years
Variant
Load
Length
Height
Width
:
:
:
:
:
:
:
:
:
Proton
Proton Jumbuck
2002
2002-2010
1.5i Glx
645 kg
4455 mm
1495 mm
1690 – 1710 mm
Figure 3.3: Proton Arena
BBP 10402 CREATIVE & INNOVATION 12
Body and Class
Class
Body style
Body design
Seat
Engine
Transmission
Roof
:
:
:
:
:
:
:
Pickup Truck
2 Door coupe utility
Cabin and Cargo bed at the back
2 Seat
1.5 L
5 Speed Manual
Only at front seat, No at the boot
Accessories and Safety
Air conditioner
Body style
Remote Boot opener
Remote Side Mirrors
Air Bag
:
:
:
:
:
Yes
2 Door coupe utility
No
Electric
No
5.3. Problem
As a car design engineer we found some of problem on this Proton Arena so we try to
remove out the problem that we can solve it. The problem that we found on this car as
below:
i. Exterior problem of car
ii. Interior problem of car
iii. Safety Problem of car
iv. Security problem of car
BBP 10402 CREATIVE & INNOVATION 13
5.3.1. Exterior of Car
This car has two doors. The car body is durability. In addition, it can
accommodate the load .This car also has a car boot open and don’t have a roof
on the back.
Figure 1.4: Right Side View of Proton Arena. Only have two doors.
Figure 1.5: Back Side View of Proton Arena. Have open boot car
BBP 10402 CREATIVE & INNOVATION 14
5.3.2. Interior of Car
This car has two seats. Therefore, this car cannot carry more than two
passengers. The car have electric remote slide mirror. The interior design of car
was small.
Figure 1.6: Two seat in the Proton Arena
5.3.3. Safety
Safety of Proton Arena lacks on the safety features such as air bags. The car
was doesn’t have air bags. This will be occurring dangerously to the driver and
passenger when an accident. Dashboard in front of the car was empty. Don’t
have any air bags.
Figure 1.7:Dashboard of Proton Arena
BBP 10402 CREATIVE & INNOVATION 15
5.3.4. Security
The way to open this car was manually. The problem occurs when an open
manually, the car highly risky for being stole because there is no security. For
example security alarm. When the car has been locked using the remote
control when someone wants to commit theft it will cause the alarm sound.
Figure 1.8: Key of Proton Arena
6.0. SOLUTIONS
6.1. Magnify
The interior design of car was small. It has only two seats. It just makes for two persons
to use it. The space at the back of car is more spaces than the front of car. The back of
car is used for pick up and places the things. The interior design of this car is very small.
It has two seats and can accommodate only two persons. Space behind the car is larger
than the space in front of car. Therefore, interior design of this car will be magnified.
When the internal space has been magnifying, it can add a seat at the side rear of the
car. However, when magnifying the space and add to the passenger seat, the space at
the boot space can still have a space to place a goods and load.
(Refer Appendix 1 and 2).
BBP 10402 CREATIVE & INNOVATION 16
6.2. Modify
The design of car door will be modified from two doors become four doors. This is to
make it easier and provide comfort to the passengers at the back. For example, in case
emergency, the rear door can be open to ease passengers to entry and exit from the
car. However, the originality of design door of Proton Arena is still maintained in that if
the door is closed. The car will look like a two door because the rear door designed to
look hidden. The rear door can be only opened if the front doors open. Besides that,
this car has an open boot at the back. It wills caused goods placed on the back boot will
be damaged when it is raining. Therefore, by putting the roof on the back of the car but
will be able to solve the problem. Example the goods are in safe and good condition.
(Refer Appendix 1).
6.3. Rearrange
The driver and passenger safety is very important. Condition in front of this car has no
air bag. Conditions dashboard was empty and has no security. It will make passengers
and the driver was in dangerously when an accident occurs. To make it safety, uses of
airbag should be placed in front of the dashboard and conditions will be rearranged in
order to have the airbag equipment. (Refer Appendix 1).
6.4. Combine
As well known, to open the car doors are not using the remote control. Opening a door
is manually. This can complicate the situation because the car cannot be opened from
the situation further. It should be opened by being in close conditions. In addition ,
when using a key to lock manually, this will cause the car did not have a safe and happy
to be stolen because no alarm sounds. Therefore to improve the security of cars, the
key must be adding some remote control at the key of the car to make it useful with
new product. (Refer Appendix 2)
BBP 10402 CREATIVE & INNOVATION 17
7.0. DISCUSSION
Here we will discuss about the advantage and disadvantage from our design. As we know if we
are created some of product it will have pro and contra.
7.1. Advantage
The advantages that we can list from our car design as below:
i. The number of person entry into the car will be increase. This is because, when
magnified the interior space of car, it can add seats at the rear of car. With the
addition of seat at the rear side, it will carry and increase the number of person
when use it.
ii. The car will be more safety to use it when placed the air bags.
iii. The car will be more secure with the improvement in the security of car.
Example, key adding some remote control at the key of the car to make it
useful.
iv. To easier and provide comfort to the passengers at the back. When have four
doors.
v. By putting the roof on the boot at back of the car, it will avoid and protect the
goods placed from damaged.
7.2. Disadvantage
The disadvantages that we can list from our car design as below:
i. The rear door of car will not open if the front doors of car close.
ii. Magnified of interior space in the car make the space at the boot becomes
little bit smaller than the space before it.
7.3. RECOMMENDATION
The recommendations that we can list from our car design are modified the car design
will make the car easier to use and provide comfortable to the vehicle owner and the
passengers. Besides that, when magnified the interior space of car, it will make
increase the number of person that entry into the car. Furthermore, by placing the roof
on the open boot at the back of car will make the car look safely to place the goods. An
example, when have roof on the boot of car, the goods are in safe and good condition.
BBP 10402 CREATIVE & INNOVATION 18
In addition, the car become more safety when place the air bags. Then, the car will be
more secure with the improvement in the security of car by using the remote control at
the key.
8.0. CONCLUSION
Vehicle technology can improve the transport system in many ways, but specifically in the
context of this paper, it has the potential to reduce the number of accidents on the roads.
There are a vast number of new technologies available on new vehicles or top of the range
vehicles that will become more common in future, there are also many more technologies
being researched. All of which are designed to alert, assist, or take control from, the driver, and
all respond to different dangers at different intervals before an accident occurs. It is important
that the most beneficial of these technologies are identified at an early stage and emphasis is
put on introducing them as early as possible. This emphasis must consist of; ensuring that
resources are dedicated towards developing the technology and validating its safety effects,
promoting the safety benefits of the technology to the public in the wider context of road
safety, and ensuring early take up of the technology where possible.