GlobRes Product BrochureProduct Portfolio and Information Overview

GlobRes Product Brochure

At GlobRes, we offer the highest standards of excellence throughout our

operations. From the industry leading technology we use, to the highest

standards exhibited by our customer support team. GlobRes epitomises

the tradition of Swiss excellence whilst balancing the hotelier need for an

affordable solution to grow reservations and revenue.

quality

Industry leading& unrivalled

The Company

Founded in 2003, GlobRes is a leading international provider of hotel eDistribution services and

premiummarketing and revenue enhancing solutions. Directed from our head office in Switzerland

our systems processed over half a million room nights last year. We are proud to be partners with

each hotel with which we work and look forward to welcoming all the new hoteliers that join

GlobRes in the future.

SynXis CRS Platform

GDS and IDS eDistribution

Web and Mobi Booking Engines

CRS Channel Connect and PMS Connect

Voice Agent

Hotel Spotlight by Sabre

Consortia and RFP Management

Xpress Channel Manager

Premium Hotel Website and MobiSite Design

Facebook Booking Widget

TripAdvisor Check Rates Program

Xpert Rate Shopper

Revenue Management System

Sales Generation and Online Advertising

Our Services

About GlobRes

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Swiss quality combined with international expertise.

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Customer Support Team

Our customer service and support team are experienced, professional and dedicated to delivering

the highest levels of customer care and advice in the industry. Each of our hotel partners is allocated

a dedicated account manager to work hard and build long-term and productive relationships in

order to maximise hotel revenue and reservations.

Dedicated Staff

"All of our customers are highly valued andfor that reason we appoint a dedicatedaccount manager to work directly with eachhotel to optimise revenue and maximisechannel performance."

Account Managers

Currently, GlobRes operate across 70 global markets spanning all six continents and offer support

in English, French, German, Italian and Spanish.

Truly Global

Information Technology

Our leading account managers draw on a wealth of travel industry experience, having worked in

some of the most prestigious positions in the world. Ranging from the QE2, American Airlines,

various OTAs and 5* Hotels in London. GlobRes is hospitality.

GlobRes only use state-of-the-art standards and technology in order to push itself to the forefront

of the industry. GlobRes systems operate in the cloud, meaning there is no need to download or

install software on any local computer.

System Overview

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SynXis CRS Platform

The SynXis Central Reservation System (CRS) is used by over 12,000 hotels and hotel chains to

manage their online distribution. Revenue worth over $12 billion is processed by the system each

year.

The CRS offers a powerful solution for those hotels wishing tomaximise reservations and revenue.

The SynXis CRS platform is the central hub for bookings; distributing seamless availability to the

GDS, IDS, Web Booking Engine, Mobi Booking Engine as well as the ability to connect to your in

house PMS to manage the online portals with which you have direct contracts.

GlobRes maintains an active interface with the Xpress Channel Manager to give hotels even more

control in responding to market forces, in addition to providing the tools to save time and money

in the process.

World Leading Central Reservation System

"Through ourworkwithGlobRes, we have seen an increase of 23% in revenue over the

previous year. I am confident that we can look forward to further increase next year."

- Astoria Palace Hotel, Palermo

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Reservations from places you never thought possible.

GDS and IDS eDistribution

GlobRes maintains seamless connections to all four major Global Distribution System (GDS)

providers: Sabre, Amadeus, Galileo and WorldSpan in addition to an interface with the Pegasus

Onward Distribution Database (ODD) to distribute directly to participating internet portals.

With pride, GlobRes supports some of the world's most demanding and prestigious hotels and

manages their GDS connection using industry leading technology for the best results.

Global Distribution

Why chose GlobRes?

TheGDS networks require pinpoint accuracy andGlobRes provides the very best support tomake

sure you are presented on the networks in the best way possible.

From boutique hotels to large international chains, our experience with GDS best practice means

that partnering with GlobRes means partnering with industry leaders.

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50000

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150000

200000

Galileo/ Worldspan Amadeus Sabre

At the beginning of 2013 the four main

GDS providers connected to 342,000

travel agencies worldwide. The

number of online portals is growing

every day. Just two sites; Expedia and

Travelnow alone have over 52,000

sales affiliates.

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Web and Mobi Booking Engine

Yourwebsite is themost important tool to increase reservations; youronline brand is a vital frontier

from which to build and maintain confidence and credibility in your hotel.

Customised and seamlessly integrated into the style of your website and branded accordingly, the

almost tactile interface enables direct bookings to your hotel, bypassing the high commissions

charged by online travel agents.

Web 2.0 Optimised

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Excellence through technology. World class software.

AHotelWeb Booking Engine is an area in which

investment has a direct correlation with hotel

revenue and number of bookings.

Developed after a year of customer and usability

testing; the hospitality industry's premier

booking engine gives hoteliers complete control

of the booking process.

Powered by the SynXis CRS platform the

customised interface and custom built

Cascading Style Sheets (CSS) encourage the

highest returns-on-investment.

Tracking and reporting functionswithin theCRS

allow statistcal analysis to enable marketing and

management decision making in order to

respond to supply and demand conditions

almost instantaneously.

Web Booking Engine

Three-step booking process; proven

to be the most effective at increasing

sales.

AJAX technology with faster page

loading and a more interactive

shopping experience.

Available in 31 languages, including all

major European languages, Mandarin,

Arabic, Russian and many more.

Interactive availability calendars to

encourage a higher look-to-book ratio.

Dynamic packaging to increase

RevPAR through upselling at the point

of booking.

Customer loyalty programs and

negotiated rates for increased repeat

business.

Multiple images to increase look-to-

book ratios.

Global increases in smartphone and tablet usage

when researching and booking rooms means

this channel is fast becoming the quickest and

most cost efficient way to pick up additional

reservations.

The Mobi Booking Engine is optimised for all

mobile and tablet operating systems including

iOS, Android,WindowsMobile, Blackberry and

Bada.

Mobi Booking Engine

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CRS Channel Connect

GlobRes is a world leader in providing online hotel distribution solutions and the continued

integration of products and services to either increase reservations and revenue or as part of hotel

cost and time saving measures.

If your hotel manages online portals through individual extranets then the CRS Channel Connect

can assist by consolidating this process and enabling rate and availability management direct from

one location; the GlobRes CRS.

Using the highest industry standards laid out by the Open Travel Alliance, GlobRes only uses the

most current 2-Way XML specifications so interfaces can be added and updated rapidly.

Additional benefits of rate automation combined with a complete control over promotional and

functional capabilities allow increased production to those channels with whom hotels receive the

highest quality and quantity business.

Direct Online Distribution Made Easy

"GlobRes is a prime example of quality and dependable customer service on the

market... Their result oriented attitude makes them professional and we would not

hesitate in recommending them" - Hotels Palazzo Zichy and Parlament, Budapest

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Complete integration with existing systems

Property Connect

One of the largest time saving activities a hotel can implement is the activation of the interface

between the online CRS and the hotel's existing software framework.

Rewards are numerous and allow seamless delivery of reservations directly to the PMS enabling

front-of-house staff and hotel management to improve room and hotel operations in the quickest

way possible.

Streamlining hotel systems addresses the growing need for hoteliers to integrate their reservation

system with other marketing and operational systems including:

Property Management System (PMS)

Revenue Management System (RMS)

Customer Relationship Management (CRM) System

Deep level integration supports:

Reservation Delivery

Inventory and Rate Updating

Stay Controls Management

Yielding Functionalities

Reservation and Profile Synchronisation

The RMS interfaces work with both Hurdle Rates and Best Available Rate features to optimise

revenue across all distribution channels.

Integrating Your Existing Systems

GlobRes will always strive to recommend the best options to hotels on an individual basis. Not all

hotels require the same thing and at GlobRes we appreciate that and tailor our customer support

inorder toearn trust, credibility and foster long andproductive relationshipwithourhotel partners.

Working Together

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CRS Voice Agent

With a global push towards interpreting and using 'Big Data' for increased customer profiling,

GlobRes Voice Agent is a crossover technology enabling your sales agents to directly increase

opportunities to build valuable customer relationship data as well as facilitate the highest possible

telephone sales conversion rate.

A user-tested and customer focused interface provides hoteliers an innovative technology helping

to ensure lost sales through this channel are minimised.

Booking Technology For Your Telephony Sales Team

Hotel Spotlight by Sabre

The ability to highlight your hotel on the Sabre GDS and increase your visibility on Travel Agent

searches gives your hotel a specialist tool to empower your GDS presence.

Provided by Sabre Travel Network™ the Hotel Spotlight program provides your hotel with

preferential placement on the Sabre GDS availability screen on travel agency terminals.

Subscribing to this programs means increased exposure to the world's largest travel agency

network. Sabre's Precision Path data, available exclusively toHotel Spotlight subscribers, is the only

tool in the marketplace that provides information on the impact of the increased exposure gained

from the Hotel Spotlight program.

Research shows that hotels in the top 1/3 of the hotel availability displays get selected by agents

nearly 60% of the time, regardless of any qualifiers that may be used to search.

GDS Marketing

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Advanced programs to maximise revenue

Maximising Travel Agent and Corporate Business

The provision of advanced tools and experience from our GlobRes support team enables hotels to

capitalise on their positions and increase initial and repeat business from both travel agents and

corporate travel managers.

Our expertise ensures you get the best possible advice about which programs to submit bids for

and how to manage them to grow your presence.

Consortia and RFP Management

With the Hotel RFP program, you can

respond directly to an unlimited

number of qualified leads, sending your

bids directly to corporations and

agencies that are looking for hotels just

like yours.

The Hotel RFP tool assists to

streamline negotiations and save

valuable time as well as receiving

feedback and reporting to develop

your sales further.

More than 700 corporate travel

managers at major international

corporations use Hotel RFP for their

hotel programs.

Hotel RFP

Increasing your distribution and

garnering exposure in a larger market

segment can be a cost effective and

time saving program.

With established relationships with

consortia agents for the Corporate

Direct, Leisure Consortia and General

Travel Agency sectors we can even

provide select opportunities to

participate in invitation only programs.

Increased visibility and increased

revenue. Hotels see greater GDS

revenue at higher Average Daily Rates

(ADR) than internet bookings.

Consortia Management

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Xpress Channel Manager

Easy-to-use Interface

The Xpress Channel Manager is an intuitive and powerful two-way expressway to and from the

world's largest reservation booking sites. Additionally, it has the connectivity tomanage hotel rates

and availability on the GDS, IDS and Booking Engines. An added option to integrate a PMS into

Xpress makes it a vital tool in your distribution 'toolbox'.

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A world leading channel management solution.

The Channel Management Technology used by GlobRes recently received the highest independent

ratings in a study of PMS connectivity, connection to online portals, user-friendliness and value for

money. GlobRes is also proud to announce that it was awarded the only 12 out of 12 rating for the

German speaking market outperforming, among others; RateTiger, Reconline, EZYield and

ParityRate.

Award Winning And World Leading

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Unlikemany channel manager providers which claim connections to hundreds of portals, we do not

believe the process of site- or screen-scraping is worth the risk. Every single one of the portals and

property management systems with which we connect are carefully created using the latest Open

Travel Alliance and Hotel Technology Next Generation (HTNG) XML standards. GlobRes only

offers fully operational 2-Way XML interfaces meaning all of your direct contract channels get

2-Way XML Connections

"We switched from our previous channel manager to GlobRes.We are very happy and

excited with their services that they have provided. Besides more revenue and

exposure forour hotel they are always available for any questionsor helpweneed.With

the new version coming up things are only getting better. We have made the right

decision to become partners with GlobRes." - RobertRamon, Amsterdam

If hotels update at least two or three internet extranets then the Xpress Channel Manager can save

considerable time and money. Efficiency and accuracy are paramount at GlobRes and investing in

Xpress allows a rapid response tomarket conditions and the updating of rates and availability across

all digital sales channelswith a clickof a button.Xpress can facilitate themanagementofHurdleRates

and complex rate structures with ease.

Save Time and Money

Premium Hotel Website Design

Hotel Websites That Work Hard

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As a pioneer of hotel eDistribution for over a decade and having a stalwart team looking for new

ways for hoteliers to maximise revenue. Our website designs are created specifically to convert

'lookers' into 'bookers' using the GlobRes Web Booking Engine.

The websites are designed for maximum impact in order to illicit an

emotional response and connection between potential customer and

hotel.

Premium Hotel MobiSite Design

MobiSites For A Complete Mobile Strategy

With a paradigm shift in hotel research and booking patterns;

a MobiSite is the best way to take your online sales channels to

the next level

Turnkey online website and mobisite solutions.

Website Themes

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Each theme we design is adaptable and

very easy to incorporate your hotel

branding in order to meet to your

individual needs. Should hotels need a

more bespoke solution, our sales staff

can discuss your requests with the

GlobRes web design team.

Facebook Booking Widget

Monetise Your Social Media

Understanding the imporance of social media strategy is crucial in today's fast-paced and

interconnected world. Customised branding and design allows availability displays directly within

your Facebook fan page.

Driving even more reservations to your GlobRes Web Booking Engine, means increased sales

growth in one of your best value and effective sales channels.

A coordinated social media strategy is vital to maximising channel performance.

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By signing up to the 'TripAdvisor Check Rates Program' through GlobRes, hotels can compete

directly with the largest online portals. By practicing rate parity and having a strong brand presence,

hotels can increase the Web Booking Engine sales funnel.

By appearing in the 'Show Prices' section of your TripAdvisor page you can benefit vicariously from

the site's 52 million unique visitors per month.

Advanced Online Advertising

TripAdvisor Check Rates

Xpert Rate Shopper

A Complete Hotel Intelligence Network

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Knowledge is power. A simple adage but a key point as hotels attempt to compete against their

competitor set as well as in an increasingly globalised world.

Xpert Rate Shopper has been developed using extensive market research in order to provide the

very best quality product to deliver the most up-to-date and relevent information on the

'hotelscape'.

Carefully balancing the required need for accurate and in-depth data with an interface that is not

overly complex or overwhelming, GlobRes is offering an easy-to-use tool to shop current rates,

rankings and ratings from the GDS, brand sites and online travel agents for both the hotel and it's

closest business rivals.

Scheduled and on-demand reporting offers a truly unique way to provide hotel management with

the tools to maximise market share and develop a 360º view of how the hotel is performing.

GlobResoffers three stratified packageswhich allow thehotel to decide exactlywhat level of service

they require to achieve increased revenue flow and provide information for short- medium- and

long-term decision making.

Giving hotels a competitive advantage.

Xpert Rate Shopper Features

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Intuitively Designed

Features That Make Xpert Unique

System shops automatically up to three nights length of stay

On-demand requests are pulled from live data (no cached database)

Snapshots show where the rates were found

Clear filters to differenciate between restricted and unrestricted rates

Clear display if breakfast is included

Clear display of all rate descriptions

Clear display of ranking on OTAs

Weekly update on OTA ratings as well as TripAdvisor and HolidayCheck

Data feed to IDeaS and EasyRMS if the hotel has these implemented

Corporate Rate Parity functionality free-of-charge

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• Full 2-way XML integration and price upload through the award winning XpressChannel Manager.

• Integrated rate shopper functionalities.

• Online guest reviews and reputation feature in the pricing recommendation.

• 365 days of rate forecasting.

• Simple to use and import business on the books from any PMS including Fidelio, Proteland Opera.

• Brand reputation monitoring and reporting.

The GlobRes RMS is designed to boost hotel profits and reduce pricing errors; it allows you to

increase revenue by recommending price changes based on:

• Business on the books • Competitor pricing • Online reviews & reputation

Built to provide reliable and trustworthy advice, the GlobRes RMS forms part of our turnkey

solution which distributes to all of your electronic sales channels including the GDS, Online

Travel Agencies and Web- and Mobile Booking Engines.

The GlobRes RMS compliments any hotel setup. It provides invaluable guidance for General

Managers and Revenue Managers through its advanced rate predictions.

The benefits are numerous and the system does not require the heavy investments of time,

resources, training and money as some of the more complicated systems on the market.

The benefits

Revenue Management System (RMS)

Giving hotels the competitive advantage.

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With 365 days of rate recommendations, you can make sure that the prices set are at a

competitive level for the entire year ahead and tailored to your local markets.

Revenue Management System

Advance Planning

Automatic Rate Loading

Innovative and groundbreaking approaches in Revenue Management

Easy Setup, Easy Implementation and Easy Integration

The GlobRes RMS works with any PMS

Combined with Xpress, our best-in-class channel manager, your rate amendments are

seamlessly and simultaneously delivered to the GDS, IDS, Online Travel Agencies and your

GlobRes Web- and Mobile Booking Engine.

Shockingly, the advanced algorithms that form the core of the GlobRes RMS do not use

historical data. Systems that do are a legacy from classical schools of thought in revenue

management theory. Current and future marketplace trends are the cornerstones of optimising

your future rates rather than past data. Enormous macroeconomic shifts between business

cycles can artificially and adversely skew rate recommendations, hence this innovative approach,

for example.

In order to keep the price recommendations accurate: The RMS breaks down your business on

the books into market segments and room types. To make this process even easier, we provide

a very simple way of importing this information from your PMS into the RMS.

A quick and simple file update containing your business on the books is all that is required; an

advanced data collection algorithm retrieves industry data to complete the process.

Online Reviews and Reputation

It is not only pricing information that the GlobRes RMS interprets but also both your and your

competitor online guest ratings from sites such as TripAdvisor. With this approach the pricing

algorithm leverages your reputation for higher yields.

INTERNETUSERS

PUBLISHERS'WEBSITES

BRAND.COM

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€

powered by

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• Network delivers over 1.4 million visitors per month to

client websites.

• Over 100,000 publishers promoting clients worldwide.

• Agreements with Affiliate Networks all around the

world: Europe, US, China, Australia, Russia, Middle East &

Japan.

• Strategic & preferential agreements with top online

Travel & Leisure partners

Performance based and no-risk sales generation

Facts and Figures

How we do it

• Product & offer feeds

• Banner advertising

• Affiliate marketing

• CPA SEM

• Retargeting

• Vertical channels

• Shopping cart recovery

• Cost Per Action Business Model : You only pay for Validated

Bookings.

• Increase of Traffic and Direct Sales.

• International promotion of your brand across thousands of sites.

• No risk, you only pay for results.

• Commission is only paid after a client has checked out.

GlobRes Sales Generation

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Online Advertising

• Increase direct bookings with an innovative e-commerce

shop.

• Access to exclusive placements of

major travel portals.

• Direct marketing in a few easy

steps.

• Manage all e-commerce activities

in a single tool.

• Marketing campaigns, even with

small budgets.

• Easy online log-in with no

administrative effort

• Advert creation is always

included

• Up-to-date online reporting,

visible around the clock

Grow your direct sales with online marketing campaigns.

GlobRes has partnered with one of the world's foremost hotel

advertising companies to provide you with opportunies to

increase direct business and to improve your online presence.

With easy-to-use reporting, you can continue to refine

campaigns and focus budgets where you get the highest ROI.

The benefits

Case Study

Name: Trivago

Exposure: 15 million

unique users/ month

Target Group: Leisure

Travel, Business Travel

Topic: Meta search

Trivago • Lastminute • Facebook • TravelZoo • HolidayCheck • Opodo

GlobRes Global Reservation Agent AG

Hirschmattstrasse 28

CH-6003 Luzern

Switzerland

Tel: +41 41 311 0100

Fax: +41 41 311 0102

www.GlobRes.comPlease recycle. © GlobRes 2013. All rights reserved.

CU/2013/COMBRO/V2604