RESULTS

FCPR efforts: The client was also featured over 10 times on local and national TV and in the local paper. Sincepartnershipbegan,office visits were conducted on a regular basis to educate potential new referring physicians and existing physician referral sources about the Client. 1700strategicofficevisitscompleted 16 physician to physician luncheon meetings 6 community events: Multiple Senior Expos, Women's Expo, The Home Show, Miles for Hope, Making Strides Against Breast Cancer 4 local medical society dinner meetings 2 Lunch and Learn events allowing question and answer session for local community members

CASE STUDY

CyberKnife Numbers:

» 27.4% increase in total patient volume in 1 year » Partnership with Full Circle PR began August.

RadiationOncology Center

727-230-9265 | www.fullcircle-pr.com Public Relations | Marketing | Community Networking

Serving only the medical profession

43%offirsttimereferringphysicianswerevisitedbyFCPRpriortosendingtheirfirstreferral.

CASE STUDY

Client presented us with a busy oncology practice with four locations, which was established in 2003. Client is a locally owned and physician managed organization committed to providing experienced, state-of-the-art cancer care focused on the needs of patients and referring physicians. Physicians in this practice provide consultation and treatment in CyberKnife, Intensity Modulated Radiation Therapy (IMRT), High Dose Radiation Therapy (HDR), Leipzig, Valencia, and Brachytherapy treatment.

RadiationOncology Center

727-230-9265 | www.fullcircle-pr.com Public Relations | Marketing | Community Networking

Serving only the medical profession

Since working with Full Circle PR, Client has increased involvement in the number of community events, physician based luncheons along with physician networking events.Regular visits to referring physician offices along with new referral sources were completed and totaled over 600 visits in the six months since partnering.New physician referrals continue to grow monthly based upon the combined efforts of Full Circle PR.

BEFORE: Prior to working with Full Circle PR, Client was seeing an average of 814 patients per six-month period.

AFTER: Partnership with began June 1. Client is now seeing an average of 884 patients per six-month period.

Month Year 1 Year 2 % IncreaseAugust 131 97 35%September 140 132 6%October 149 93 60%November 127 114 12%

14% Increase in Market Sharefor outpatient imaging at a local hospital.

This case study shows how marketing has impacted the outpatient imaging volume by 14% by implementing a marketing plan.

Prior to any marketing, this localhospital had 17% of the marketshare for outpatient imaging.

BEFORE

AFTER

Local HospitalOutpatient Imaging

CASE STUDY

727-230-9265 | www.fullcircle-pr.com Public Relations | Marketing | Community Networking

Serving only the medical profession

The local hospital had an increase to 31% of the market share for outpatient imagingafter implementing a marketing plan of marketing representatives, visiting physicians and community events.

RESULTS

Dermatology PracticeFocusing on 2 Locations

CASE STUDY

Total revenue from FCPR’s efforts totalled $71,720 in 10 months resulting in a 137% ROI. 147 new patients as a result of FCPR efforts

30 new physicians referred for 1st time due to FCPR efforts

727-230-9265 | www.fullcircle-pr.com Public Relations | Marketing | Community Networking

Serving only the medical profession

MonthNumber of New Patientsfrom FCPR

Dollar amount from NewPatients from FCPR

July 7 $4,223

August 11 $5,218

September 19 $7,662

October 9 $2,942

November 10 $7,678

December 10 $5,436

January 7 $8,772

February 10 $8,655

March 8 $11,885

April 13 $9,249

May 20 Not Available

June 23 Not AvailableTotals 147 $71,720

Total revenue from FCPR's efforts July-April