Fujitsu & Arkan Building Materials: Fast Track to Business Excellence

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Fujitsu &

Arkan Building Materials:

Fast Track to Business

Excellence

SUG-MENA Conference – Dubai – May 30, 2011

Dimitri Stephanou – Arkan Building Materials /UAE

Shobha Santosh – Fujitsu Consulting Middle East

Rainer Hettinger – Global Fujitsu SAP Competence Center

Copyright 2011 Fujitsu

1

Fujitsu at a Glance

Headquarters: Tokyo, Japan

Fujitsu Headquarters

Tokyo, Japan

Fujitsu net sales

FY09*

US$ billion

Total 50

Established: 1935

R&D spend: US$ 2.6 billion

170,000 employees

70 country operations

Stock exchanges: Tokyo, London

Data Centres in 13 countries

250+ Fortune 500 customers

94,500+ patents


2

Fujitsu

Limited

A US$ 50 billion global ICT business

Note 1: Percentage breakdown for each segment is calculated as segment’s net sales

/ ( total consolidated net sales + elimination and corporate). FY09 Revenue is

reclassified based on the new business segmentation which was introduced in

FY10Q1. FY 2009 is fiscal year ended March 31, 2010.

LSI Electronic Components

Device Solutions

Other

PCsMobile PhonesMobileware

Ubiquitous Solutions

51%

12%

22%

12%

3%

System Platforms

System ProductsNetwork Products

Technology Solutions

Solutions and System

Integration

Business Services

Application Services

Software

Infrastructure Services

IT Management

Services


3

#3 in global IT services revenue

Source: “Market Share Analysis : IT Services Rankings, Worldwide, 2009”, Gartner, April 2010Note: Based on 2009 revenue

#1 IBM

#2 HP

#3 Fujitsu

#4 Accenture

#5 CSC

#6 Lockheed Martin

#7 Capgemini

#8 NEC

#9 NTT Data

#10 SAIC

#11 Hitachi

#12 Northrop Grumman

Rank Company

#13 Automatic Data Processing

#14 Oracle

#15 T-Systems

#16 Dell

#17 Deloitte

#18 Atos Origin

#19 Ericsson

#20 Affiliated Computer Services (ACS)

#21 Cisco

#22 BT

#23 Siemens IT Solutions and Services

#24 Logica

#25 Tata Consultancy Services

Rank Company


4

Fujitsu and SAP – Strong relationship

Trustworthy cooperation and strategic partnership for almost 40 years

Fujitsu is

SAP Global Partner for Technology, Service and Hosting

SAP Value Added Reseller in the Middle East

SAP Platinum Partner for providing Services

Worldwide more than 8,000 joint customer installations

3,000 SAP consultants with long-term project experience

Fujitsu’s solutions developed for SAP include

Accelerators tools, Industry templates and Industry solutions

End-to-end SAP solution & service portfolio

Fujitsu is driver of SAP innovations, e.g. SAP Application Virtualization

and Tier-one partner for SAP HANA

“Fujitsu runs SAP – SAP runs Fujitsu”:

SAP AG relies on Fujitsu products, solutions and services,

e.g. 4.500+ servers, 5000+ clients, managed services for storage,

SAP Value Prototyping Center runs FlexFrame for SAP, ….

©2011 FUJITSU4

5

Arkan Building Materials


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Overview

Arkan Building Materials Company PJSC (Arkan) is a United

Arab Emirates based public joint stock company

Government of Abu Dhabi (through General Holding

Corporation PJSC) owns 51% of the Company’s shares

Arkan produces and markets cement,

concrete blocks, tiles, bags and pipes

Arkan has implemented SAP

Cement solution of Fujitsu on top

of the ECC solution to take care

of Arkan’s ERP needs


7

Business Challenges

Several systems running multiple divisions & Plants

Financial consolidation / rollup performed manually

Business processes needed re-engineering

Inaccurate or conflicting performance reporting


8

Business Objectives

In general, Arkan seeked to achieve the following objectives in

launching this project:

Fast, efficient implementation -- short time-to-benefit

Common application platform across the enterprise

Improved financial information

Inventory Tracking

Enhanced Order Tracking

Enhanced Credit Monitoring

Enhanced Purchase Tracking & Monitoring

More accurate real-time reporting


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Project Scope

A SAP certified solution catering to the Cement Industry

A solution that addresses the Business Objectives of Arkan's

Head Office and Al Ain Cement Factory

A scalable solution that addresses the needs of the other

diverse business segments of Arkan


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Vision & Mission – Aligned with Business

Arkan Project

To be the leading building materials

company in the UAE and GCC

A scalable & flexible ERP system

that meets the growing needs of

Arkan

To develop profitable building

materials operations that create

value for the shareholders,

community and customers, based

on social responsibility and human

resources capability

To implement a seamless

integration of business processes

through an ERP system that

ensures the right information is

available at the right time to support

Arkan’s Mission

Vis

ion

Mis

sio

n


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Business Solution

Fujitsu selected to be a one stop shop for the entire services.

Fujitsu proposed a packaged solution. Solution was

implemented in two phases.


Phase 1

• Fujitsu SAP Cement Package Solution at Arkan Head Office and Al Ain Cement Factory

• Modules in Scope : FI, CO, MM, SD, PP, PM, QM, HR, EP, BI, BO

• Truck Yard Management Suite from Fujitsu

• Integration with ABB Knowledge Based Solution– SAP Connector for PP, PM, SD, MM & QM – for clear and accurate Information flow & reporting

• Automated Integration with Weigh Bridge – to avoid user intervention and ease of use for End users.

• Automated Integration with Time card –faster & accurate Payroll calculations.

Phase 2

• Rollout of Fujitsu SAP Cement Package Solution at the Emirates Cement Factory

• Extend the Arkan SAP Template to the 3 Concrete Block Factories

• Extend the Arkan SAP Template to the Pipes & Bags Manufacturing Business Unit

• Modules in Scope : FI, CO, MM, SD, PP, PM, QM, HR, EP, BI, BO

• Truck Yard Management Suite from Fujitsu

• Integration with Primavera using Pipeline Software

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ManufacturingFinancials HR Sales

Real-time visibility of production data ensures accurate and timely decisions

ABB Knowledge Manager & SAP Connectors

MillsCrushers &

PackingKilns

ABB Control Systems

ERP

SharePoint EDMS2BI1 WorkflowOffice,

Exchange

& Blackberry

SAP Connectors

Business Solution


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Fast track to Business Excellence :

SAP Consulting Solutions


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Economic Indicators – Middle East

Global economy is

recovering at slower

pace – Business from

developed economies

impacted

Emerging economies

are outperforming –

Focus on new markets

Fund availability is more

selective then before –

Cash conservation

Competition is

increasing in local

markets – Profits are

narrowing


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CEO priorities – Global view

Business Priorities

Customer retention

Strengthen existing relationship

Create and maintain competitive

advantage

Attract new customers

Attract and retain new talent

Be efficient; reduce costs

IT Priorities

IT to be part of in new business

development

IT to support new growth strategy

IT to enable decision making in changing

conditions

Outlook for doing business is

changing…

…and so is the outlook towards IT

Source: Gartner


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Fujitsu and SAP - Business solutions

Business and IT Priorities Fujitsu Enablers

• Accelerators• Bi/BW @ Fast Track

How can I gain better insights

into my clients and my operations?

• Legacy Modernization ServicesHow can I free up legacy budgets

to invest in growth?

• Business/IT Value Alignment Services

• Macroscope® MethodologyHow can I align IT to deliver

maximum business value?

• Full Lifecycle Assessment, Optimization, Upgrade,

Customization ServicesHow can I get maximum value from my

ERP and application investments?

• Industry template solutions

• Application Managed ServicesHow can I reduce development/

operational costs of new applications?

• Automated Process Discovery

• Change Management ServicesHow can I increase enterprise

agility and innovation?

• Business Process Outsourcing Services, Call Center Services,

Project Management ServicesHow can I deliver at affordable costs

and ensure fast technology ROI?


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Fast Track to Leadership

Accelerators

• Gain insight into your

current ERP installation

• Analyze the system,

evaluate process and

optimize them

• Proven guidelines

transition to a consistent

and agile system using

minimal time and

resources

• Examples: Automated

Process Discovery

Templates

• Provides you with an

efficient and speedy

implementation for your

Industry

• Reduces implementation

time, cost and business

impact.

• Best-fit system for your

business

• Examples: template

solutions for Cement and

Chemical Industry

Point Solutions

• Value added solutions

specific for business

processes in specialized

areas.

• Available as plug and play

solution from Fujitsu that

helps you gain distinct

competitive advantage

• Examples: Catch Weight

Management Solution for

Food Industry

Take informed decisions

Gain efficiency through best practices

Gain competitive advantage


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Fujitsu Enablers

Client Business Priorities

Accelerators

Templates

PointSolutions

Infrastructure

SolutionsMacroscope®

TRIOLE™

Sense andRespond™

THE FUJITSU

DIFFERENCE


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Fast track to Business Excellence

SAP Infrastructure Solutions


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Fujitsu SAP System Inspection Service

SAP landscape optimization by proven assessment service

Proven assessment service for SAP Infrastructures

for upgrade, migration, consolidation, bottle-neck and

performance analysis

Provides a clear picture of performance, utilization and

quality of the complete SAP IT landscape

Delivers a holistic view of the existing landscape and

best basis for infrastructure strategy decisions

Complementary to SAP Early Watch

Customer benefits

Detects existing and possible future bottlenecks

Detects trends and allows a reliable and predictable planning –

regarding IT budget and technical infrastructure

Provides information for cost-efficient sizing, SAP landscape optimization

and evaluation consolidation potential, e.g. Nissan South Africa saved

approx. 500,000 € by using the results of this service

Central part of Fujitsu SAP Optimization campaign.

Link: http://sap-pitstop.ts.fujitsu.com/en/home.html


http://sap-pitstop.ts.fujitsu.com/en/home.html



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SAP Optimization by FlexFrame for SAP

Cost-efficient, virtualized SAP operation solution

End-to-end dynamic infrastructures solution for SAP - Jointly developed together with SAP

First and leading SAP Adaptive Computing solution

Complete management of servers, virtual machines, storage,

network, OS, DB and SAP applications

Shared resources and multi-tenant platform

Industry standard components as building blocks –

highest cost-efficiency and scalability as you grow

250+ customers world-wide, e.g. Getz Pharma, Times of India, ..

Customer benefits

Typically 30 - 50% plus savings in investment and operational costs

Seamless and cost efficient SAP operation in a vertically managed environment from the

hardware to applications layer

Integrated high-availability for all SAP applications by default

Benefits from both: hardware- and application-virtualization

High quality of service through comprehensive management

of the complete solution stack

Ready for a private SAP Cloud


23

Rehau runs FlexFrame for SAP

FlexFrame for SAP not

only gives us the system

operation performance

needed to comply with

SLAs, but also lets us

do the job more

economically with

fewer personnel.

Worldwide brand for polymer-based innovations and

systems in construction, automotive and industry. 15,000

employees, 50 countries, 170 locations. www.rehau.com

Provision of SAP services for 3,500+ users

worldwide – today 70+ SAP systems centrally

run in the Rehau data center in Germany

Consolidation and migration project from IBM to

FlexFrame for SAP with Linux and DB2 in 2007.

Dramatic cost reduction per SAPS

from 22 € to 4 €

Calculated cost reduction by 600,000 €

for 3 years

Scalable, flexible and highly available data management.

Increased resource efficiency by integration of VMware

into FlexFrame for SAP (hardware and application

virtualization) Christian Baier,

IT Manager SAP Basis,

REHAU AG & Co/Germany


http://www.rehau.com/

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Fujitsu SAP BWA/BOE Infrastructure

Faster and easier access to your SAP business data

SAP certified turnkey solution that enables flexible queries from SAP NetWeaver BI systems

(SAP Business Warehouse, BusinessObjects Explorer and Enterprise Search)

Flexible, intuitive queries and extremely short response times

Complete solution delivery based on PRIMERGY blade servers,

SSD (Solid State Disc) or NAS storage, network and pre-installed SAP SW

Seamless growth from entry level systems until 18 blades / 864 GB

– and more to come …

Reference customers e.g. Swarovski (Austria), EDEKA (Germany), EMKE Group (UAE), …

Customer benefits

Quicker response times – by a factor of 10 to 200

Rapid data center integration at the customer in 2 – 3 days through

Fujitsu implementation methods and central pre-installation

Cost-attractive entry configuration based on SSD technology – no external storage required

Fujitsu USP: only vendor who use SAP TPM functionality that allows 3 instances / customers

in one frame (as cost efficient shared system)

Optimized Fujitsu implementation services for BWA/BOE incl. infrastructure solution support

Same technology and services also apply for SAP HANA


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EMKE runs SAP BWA/BOE on Fujitsu

It used to take us

between 30 minutes and

1 hour to access data.

Now (with SAP Business

Warehouse Accelerator/

BusinessObjects

Explorer) it takes

40 milliseconds.

Leading retailer in the Middle East with LuLu Brand

as one of the largest retail chains in the Gulf region

First SAP BusinessObjects Explorer customer

in the region and SAP reference customer.

Case Study: ROI reached within 6 months.

Performance considerably enhanced with slashed time

for data cube search and fewer search failures

Solution preinstalled based on

high-performance and scalable

Fujitsu PRIMERGY blade servers

Rapid, optimized and cost-effective implementation,

with initial operation almost “ready-to-run” on-site.

Hand-in-hand collaboration between SAP, Fujitsu and

EMKE team going live 2 – 3 days. Madhav M S R

Chief Information Officer

EMKE Group, Abu Dhabi


http://uae.luluhypermarket.com/_page_1.php

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Fujitsu SAP HANA Infrastructure

SAP is cooperating with Fujitsu to co-innovate on SAP’s latest

In-Memory innovation SAP HANA™ as a Tier-one partner

SAP HANA is a new appliance that will enable business users

to combine the speed and efficiency of in-memory

processing with the ability to analyze massive amounts of data

to break down the boundaries between real-time events

and real-time business decisions

Customer benefits

Real real-time reporting on online data

– right information at your fingertips

Fast access to full ERP data via

standard SAP online reporting

BI client tools and access remains

unchanged

Fast implementation using proven

Fujitsu methods (e.g. for BWA/BOE)

on SAP HANA certified systems.

Fujitsu's offering

Jump start delivery model - pre-

installed, pretested and customized

infrastructure

Leading edge technology based on

cost-efficient, easy to scale standard

components (x86, NFS, Linux)

Comprehensive integration services

and solution support

Implementation service support


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Road Ahead Beyond SAP

Implementation/Innovation


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As Is

What you think is

happening

To Be

What should be

happening

“By the book”

Process as outlined through interviews

Through interviews

Visualizes the “As-Is” as it “Really Is”

By the book

Optimization

Really Is

What is really happening

Visualize “Really Is” processes from evidence in existing systems

“Typical” process modeled for simulation and optimization analysis

Automate

Optimize

Process Discovery Services

Engage the right people in the right way at the right time

Achieve desired results

Ongoing optimization


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Running SAP with Fujitsu: Advantages

We have experience and know how: 3,000 experts serve 8,000 SAP customer installations worldwide

Almost 40 years partnership with SAP

Fujitsu runs SAP and SAP runs Fujitsu


Proven methodologies to

innovate your SAP

applications

Proven IT infrastructure

solutions based on industry

standards

Deliver the operating model

fitting you best

Services & solutions

enhancing business

intelligence

&

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Further information and contacts

Fujitsu SAP Services:

http://www.fujitsu.com/in/services/consulting/

Fujitsu SAP Infrastructure Solutions:

www.ts.fujitsu.com/sap

Contact:

Fujitsu Middle East

Mayuresh Nadkarni

• (+971) 50 632 0805


http://www.ts.fujitsu.com/sap

http://www.fujitsu.com/in/services/consulting/




Fujitsu & Arkan Building Materials: Fast Track to Business Excellence

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