Fuelmywebsite Blogger Outreach Case Study

7/31/2019 Fuelmywebsite Blogger Outreach Case Study

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Fuelmywebsite case study with:-

Description:

The Blackface Meat Company is a small family business, rearing Blackface sheep and Gallowaycattle on their heather clad hill farm in the South West of Scotland. They supply a wide range ofhigh quality, oven-ready game from selected Scottish estates and also source slow grown 'Iron

Age' pork and Christmas turkeys from nearby farms. This outstanding meat is now available allover the UK via an efficient home delivery service.

Website:

http://www.blackface.co.uk


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Campaign objectives:

To get coverage on blogs and help validate the brand online to a new audience that may have not

heard of their business. Long term goals to have the reviews rank on the first two or three pages

of Google to help validate the brand to web surfers.

Messages:

Promoting succulent home reared mutton - getting the bloggers to experiment with various

recipes.

For The Blackface Meat Company it was a perfect way to showcase and demonstrate the high

quality and standards of a company that takes pride in supplying the best possible meat to its

customers.

Blogger Reward:

The bloggers all received a rack of mutton each, they were able to test the companys delivery

efficiency as well as experience a high level of customer service. Meat packaging and of course

the taste all went under the scrutiny of independent bloggers.

Solutions & Service:

1. Blackface gave us content and images to use for our blogger marketing2. Newsletter sent to our UK network of independent bloggers offering opportunity to review the

meat in return of a full unbiased review. - note this could have been sent globally to over 40,000

bloggers.

3. We tweeted the opportunity to over 3,000 followers, predominantly bloggers and press.


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Example of newsletter article

Over 50 bloggers came forward willing to take part in the campaign we submitted a list of 20

pre-selected bloggers all ranging from pr 1 to 5 and Blackface selected 8 bloggers they wanted to

work with.


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4. Reviews published by independent bloggers that have received a rack of mutton from

Blackface:

http :// littlegreenblog .com / family - and - food / nutrition / experiments - in - mutton /
http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/


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http :// www .clearyourheart .net /2011/09/ clear -your - plate - mutton - fast - slow - stew .html
http://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.htmlhttp://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.html


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5. Branded Testimonial Widget/Code:

All the widgets are created in HTML and fully customisable to fit within the businesses websitelook and feel, we advise every business to set up or add this code to their reviews or testimonial

page as it is far more valuable to a new customer than the simple, and easily faked:-

Terry from Essex I love the meat it is great.

See a live example of a live testimonial page on Iffyton:-

www.iffyton.co.uk/index.php/reviews/


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6. NFC Enabled Stickers:

Worth 60 each we send an NFC enabled sticker to every business that has reviews withFuelmywebsite, thanks to our recent partnership with Nokia, we are able to send offline trafficto your Facebook page (ie people walking past or entering your shop/office). The technology

was launched heavily in 2011 on all new smartphone devices, including Blackberry, Android andiPhone coming in next launch during 2012. People with these devices, estimated to be themajority of all mobile phone users by 2013, will be able to simply tap their phone on the stickerand be sent directly as a fan to your page. See an example of the sticker in a cafe below.


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How important are reviews and testimonials?

Validate your brand - helps new customers trust you.

Reputation management - spammy paid for comments and reviews about you written by

competitors on ecommerce sites and forums will rank below the blog reviews on Google.

According to a recent YouGov poll, 75% of online and offline purchases are made after

checking online reviews.

53.5% of Internet users will read blogs this year (2011) (emarketer)

Published in September 2011 by Nielsen

1. Social networks and blogs account for nearly a quarter of total time spent on the internet

2. Social media has grown rapidly today nearly 4 in 5 active internet users visit socialnetworks and blogs

3. 41% of Bloggers audience have a household income over $75k+

4. Close to 40% of social media users access social media content from their social media phone

5. Social networking apps are the the third most popular among US smartphone owners.

6. 53% of active adult social network users follow a brand
http://www.emarketer.com/blog/index.php/quick-stat-535-internet-users-read-blogs-year/http://www.emarketer.com/blog/index.php/quick-stat-535-internet-users-read-blogs-year/


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Implementation Highlights:

The whole campaign took 5 weeks from beginning to completion and created positive content

associated with the brand as well as highlighted a product through creative blog posts including

other media platforms such as YouTube, Twitter and Facebook. The absolute key result is thatthe reviews are featuring in search and will drive long term validation on what is clearly a great

company and brand.

Reviews TwitterFollowers

FMW FacebookImpressions

Google SearchRanking

PageRank

http://giventodistractingothers.blogspot.com/2011/08/blackface-meat-

company-mutton-review.html

2491 263 page 1 PR1

http://asmallholding.blogspot.com/2011/08/blackface-baa-lamb.html

200 277 page1 PR3

http://thefoodiegifthunter.co.uk/http:/thefoodiegifthunter.co.uk/getting-mutton-on-the-menu-thanks-to-the-blackface-meat-company

2059 261 page3 PR3

http://rocksaltuk.wordpress.com/2011/08/18/review-the-blackface-meat-company/

358 326 page 1 PR2

http://whitelilygreen.blogspot.com/2011/08/blackface-meat-company-

review.html

2231 365 page1 PR2

http://www.clearyourheart.net/2011/09/clear-your-plate-mutton-fast-slow-stew.html

1095 253 page1 PR3

http://littlegreenblog.com/family-and-food/nutrition/experiments-in-mutton/

2409 333 page3 PR4

Combined followers and fb impressionson Fuelmyblog page

10843 2078

And finally...how it looks on Google after..


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And many customers come back for reviews on more products, examples below...


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JML sell products in over 80 countries and are well known for their as seen on TV products -

Repeat Order Examples

EZ Combs April 2010

I'll be Francoise

Diary of a 70s Teen

Me, The Man & The Baby

Turbo Snake July 2010

Daddy Papersurfer

The DailyDust

Cutajar

Pampered Toes April 2011

High Heel Shoes

Ananyah

Regular Jen

SpinGym November 2011

The London Diaires

Blazing MindsGiven To Distracting Others

Kopi is a new business founded by Kelkoo founder Philip Wilkinson, it delivers coffee to the

door by monthly subscription Repeat order examples (still ongoing).

November 2011

AnanyahLast Year's Girl

February 2012

Miss Smidge

A Small Holding

Contact us -Fuelmywebsite
http://www.jmldirect.com/http://illbefrancoise.blogspot.com/2010/04/ez-combs-review.htmlhttp://diaryofa70steen.blogspot.co.uk/2010/05/hair-raising.htmlhttp://www.methemanandthebaby.com/2010/05/ez-combs.htmlhttp://www.daddypapersurfer.com/i%E2%80%99ve-got-a-turbo-snake/http://www.thedailydust.co.uk/2010/07/15/the-turbo-snake-get-a-dust-review/http://www.cutajar.net/owen/2010/07/trying-a-turbo-snake/http://www.highheel-shoes.co/2011/04/pampered-toes.htmlhttp://ananyah.com/2011/04/13/review-pampered-toes/http://www.regularjen.com/archives/2011/04/11/toes-need-love-too/http://thelondondiaries.wordpress.com/2011/11/09/spin-away/http://blazingminds.co.uk/toned-fit-jml-spin-gym-review/http://giventodistractingothers.blogspot.co.uk/2011/11/jml-spin-gym-review.htmlhttp://ananyah.com/2011/11/23/review-kopi/http://lastyearsgirl.pixlet.net/?p=4797http://miss-smidge.co.uk/reviews/one-more-cup-of-coffee-for-the-road-one-more-cup-of-coffee-fore-i-go/http://asmallholding.blogspot.co.uk/2012/02/kopi-coffee-valentine-treat.htmlhttp://fuelmywebsite.com/contact/http://www.jmldirect.com/http://illbefrancoise.blogspot.com/2010/04/ez-combs-review.htmlhttp://diaryofa70steen.blogspot.co.uk/2010/05/hair-raising.htmlhttp://www.methemanandthebaby.com/2010/05/ez-combs.htmlhttp://www.daddypapersurfer.com/i%E2%80%99ve-got-a-turbo-snake/http://www.thedailydust.co.uk/2010/07/15/the-turbo-snake-get-a-dust-review/http://www.cutajar.net/owen/2010/07/trying-a-turbo-snake/http://www.highheel-shoes.co/2011/04/pampered-toes.htmlhttp://ananyah.com/2011/04/13/review-pampered-toes/http://www.regularjen.com/archives/2011/04/11/toes-need-love-too/http://thelondondiaries.wordpress.com/2011/11/09/spin-away/http://blazingminds.co.uk/toned-fit-jml-spin-gym-review/http://giventodistractingothers.blogspot.co.uk/2011/11/jml-spin-gym-review.htmlhttp://ananyah.com/2011/11/23/review-kopi/http://lastyearsgirl.pixlet.net/?p=4797http://miss-smidge.co.uk/reviews/one-more-cup-of-coffee-for-the-road-one-more-cup-of-coffee-fore-i-go/http://asmallholding.blogspot.co.uk/2012/02/kopi-coffee-valentine-treat.htmlhttp://fuelmywebsite.com/contact/

Fuelmywebsite Blogger Outreach Case Study

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