היי זה כאן עשתהבצד הזה

What I just said was “Hi there! It’s Aasthahere on this side.”

@Aastha_i_am

By the way, for the curious faces.. Its Hebrew!

If most of you are in a dilemma right now, guess I just saved myself from verbally expressing “What is Localisation!”

That was precisely why we need to Localise!

Marketing & Social fronts!

FUEL GILT 2016New Delhi25th of Spetember’16

@Aastha_i_am

Role of “Localisation” on the:

Marketing• Outcomes of

not using Localisation.

• How to use?• Benefits of

usage.

Social• Scenarios

of usage.•Benefits

How to contribute• Individual

contribution•Why

contribute?

Agenda

Many companies and businesses failed (and fail)….

Out of many reasons, underperforming on the Local front being one of the most important one!

… so how to establish ourselves on Local Front ?

Answer is this!

India Korea

Developed by

Korea

The take away points would be..

How

?

• Keep a check on local front.

• Build a local team.

• Build a local fan base.

• Analyse and manage based on feedback.

• Use colour science and their relation to local markets.

Why

?

• To increase relevance of your products in local market.

• Higher response rates

• Better conversation between you and consumers.

• Engagement in Digital Realm.

Congrats! You just learn’t how to build a Global + Successful BRAND!

Wondering how?

Because in the World of Business they follow a Simple Mantra:

“THINK Global, ACT Local”

Social front mainly targets..Social groups / societies.

..again, the benefits are

• Reaching out to the masses.

• Scope expansion of social campaigns.

• Making it easier for them toconfide in us.

How to contribute?• Take up projects on translation.

• Volunteer to localize with FUEL Project, Mozilla l10n, and etc.

• Localize posters, campaigns, design, colors, etc.

For why..

Remember the way I greeted you? Haha!

Thank you for your patience!

Presented by,

Aastha VijayCo-founder , bBayconnect business solutions pvt. Ltd.