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FUBUTEC 2013, 9th Future Business Technology ConferenceUniversity of Lincoln, United Kingdom, June 10-12, 2013
FUTURE DECISION-MAKERS AND COMPLEXITY: LEARNING PROBLEM STRUCTURING THROUGH SYSTEM DYNAMICS
Eliseo Vilalta-Perdomo, Lincoln Business SchoolUniversity of Lincoln, UK
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
Rationale
Aim: This paper deals with the challenge of introducing our students, future decision-makers, to the process of simulating complex behaviours.
Proposal: To engage students in a real research project in order to learn complex problem structuring through System Dynamics (SD).
Contribution: The effectiveness and efficiency of different SD educational approaches can be evaluated by means of Forrester’s criteria.
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
Decision–makingTraditional approach
“I keep six honest working men(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who”.
Kipling R. (1902) ‘The Elephant's Child’, Just So Stories
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
Limitations to decision–makingInterpretations of ‘complexity’
1. Detailed complexity• Environments constituted
by immense amounts of actors interacting through (almost) infinite relationships.
2. Dynamic complexity
• Subtle changes recognizable only after it is too late to react.
Emergency
Unexpected side-effects
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
Complexity awareness: System Dynamics as a possibility
• System dynamics (SD) is a computer-aided approach to policy analysis and design. It applies to dynamic problems arising in complex social, managerial, economic, or ecological systems — literally any dynamic systems characterized by interdependence, mutual interaction, information feedback, and circular causality
(System Dynamics Society, 2013)
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
Complexity awareness: Aspects of reality explored through SD • Business dynamics (Forrester
1961, Sterman 2002; Morecroft 2007; Warren 2008)
• Organizational behaviour (Senge 1992)
• Urban viability (Forrester 1969)• Sustainability (Forrester 1973,
Meadows et al, 1993) • Systems thinking (Kauffman 1980)
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
SD capabilitiesWhy to teach SD?
• Organising descriptive information• Retaining richness of the real process• Building on the experiential
knowledge of managers• Revealing the variety of dynamic
behaviours according to different policies
(Forrester, 1989)
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
SD capabilitiesOrganising descriptive information
• Traditional approach: To provide order to observations before these are collected –i.e. use authority (Zeeuw, 2001). – Quality (Deming, Juran and Ishikawa) to systematize
observations and coordinate organizational actions for improvement.
– System (Ackoff, Beer, Checkland or Friend) to identify how to induce certain kind of interaction between diverse elements that constitutes an organization, to improve also the organizations’ performance.
• SD approach : To organize what we observe through ‘generic structures’ –i.e. ‘system archetypes’ (Senge, 1992; Wolstenhome, 2003). – Behaviours such as exponential growth, goal seeking or
oscillation are simulated through accumulators (‘levels’), rates of changes (´flows’), and mutual interactions (‘feedback’).
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
SD capabilitiesRetaining richness of the real process
• Traditional approach: To select a section of reality, to identify its characteristics, and to extend this characterization to other parts of it. – Statistics and Probability: Limitation unable to look
at emergent behaviours
• SD approach: To identify which elements and/or interactions trigger preferred behaviours– Systems thinking: SSM, VSM, CHS, Interactive
Planning– Complex systems: Chaos theory, Complex Adaptive
Systems
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
SD capabilitiesBuilding on the experiential knowledge
• Traditional approach: To separate knowledge from action, and thus the bearer of knowledge from the influence of his own intervention.
• SD approach: Learning by doing – e.g. simulation
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
SD capabilitiesBehaviours related to different policies
• Traditional approach: Impossibility Theorem (Arrow, 1950); Non-technical problem (Hardin, 1968); Wicked problems (Rittel and Webber, 1973)
• SD approach: Testing different scenarios / configurations – e.g. simulation– Key objectives: To define new policies and evaluate
their impact. To increase understanding and also learning, ‘insight generation capacity’
– Main challenge: to make it more accessible to the widest range of scholars, students and policy makers.
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
Teaching SDSizing the task: What is SD?
42.4%
9.1%
36.4%
3.0%
6.1%
33.3%
15.2%
I don't know
The study of Supply Chain
The study of systems' flows
The study of plant distribution
Application of tools for optimal solutions
To model and observe a system
To model systems that change on time
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
Teaching SDSizing the task: What is SD for?
24.2%
24.2%
30.3%3.0%
24.2%
6.1%
18.2%
6.1%3.0%
6.1%
I don't know
Better solutions
To improve industrial processes
To make better decisions
To predict
To design a system
To understand systems' behaviors
To run systems smoothly
Effcient use of resoucer
To use in enterprises
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
How to teach SD?Traditional approach1. Define problems dynamically, in terms of graphs over time.
2. Strive for an endogenous, behavioural view of the dynamics of the system.
3. Think of all concepts in the real system as continuous quantities interconnected in loops of information feedback and circular causality.
4. Identify independent stocks or accumulations (levels) in the system and their inflows and outflows (rates).
5. Formulate a behavioural model –i.e. computer simulation model expressed in nonlinear equations.
6. Derive understandings and applicable policy insights from model outcomes.
7. Implement changes resulting from model-based understandings and insights.
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
How to teach SD?PSM approach
We induce our students to engage in a process of research.
• To define a problem to be solved (problem-based learning, PBL).
• To introduce a case to be studied (method of cases, MC).
• To enrol students in a project (project-oriented learning).
Problem Structuring Methods:
Family of participatory and interactive methods whose purpose is to assist groups of diverse composition tackle a complex problematic situation of common interest
(Rosenhead 2009)
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
How to teach SD?PSM approach - Example
• El Bosque de la Primavera - protected area of 30 thousand hectares. The lung of Guadalajara (Mexico) 5 million inhabitants
• The students’ project:– identification of different variables that affect the
viability of the forest. – exploring diverse policies and their impact in the forest
density. – conduct several meetings with the ‘clients’ - engaged
research. – SD modelling (urbanization, geothermal stations,
material banks, illegal hunting, uncontrolled exploitation, excessive pasturing, fires, and motorcycling)
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
How to teach SD?PSM approach - Example
• Model outcomes were a surprise for ‘clients’: – Amount and size of the fires not related to
visitors, but to weather. Winter rather than Summer the dangerous period, as then it is the dry season in Mexico.
– Impact of reforestation. More effective and efficient to increase the reforestation than buying equipment to reduce fires
– Fires (related to natural causes) are healthy to forest ecosystems
– Restricting access policies are not effective measures – e.g. reducing visitors’ quotas
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
How to teach SD?PSM approach – Other examples
Different regional/municipal issues:• Pollution impact of a refinery in the
city of Salamanca• Water consumption in Irapuato • Future education requirements in
Zapopan• Public transport in Guadalajara • Deterioration of the Chapala Lake
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
How to teach SD?Any advantages/disadvantages
Traditional• Aim: Model about
something• Effective: to solve well-
defined problems • Efficient: it reduces
variability and increases standardization in the teaching process
Problem Structuring Method• Aim: Model for something• Effective: to build models
with people unfamiliar with SD
• Efficient: students learn at first-hand how to deal with a complex situations, and ‘clients’ usually become surprised by the outcomes (insight generation)
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
How to teach SD?Conclusions
SD is an effective and efficient way to teach and learn how to model complex behaviours.– First, it let us to introduce and test what is
known in different scenarios and situations. – Second, it allows bringing new experiences
to what is known. – Third, it can be used to teach and learn
reducing potential damages to the real situation.
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
How to teach SD?Future activities
• Criteria to test if SD as a PSM is a more effective and efficient educational approach.
• Initial exploration • To conduct SD education through a formal
process of research• To involve students in the development of
‘models for something’:– Effective, some knowledge is acquired and – Efficient, enough to avoid future errors by doing
right actions in the present
FUBUTEC 2013, 9th Future Business Technology Conference
University of Lincoln, Lincoln, United Kingdom, June 10-12, 2013
Thanks for your attention
Any questions or comments?