FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

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Delivering Innovation: Smart Network Design & Product Solutions Draka Communications Peter Ludin Draka Communications | Telecom Solutions Vice-President Sales

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FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Transcript of FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Page 1: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Delivering Innovation:Smart Network Design & Product Solutions

Draka Communications

Peter LudinDraka Communications | Telecom Solutions

Vice-President Sales

Page 2: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Voice-of-the-Industry: Draka Communications

Draka: Who we are

Publically listed company:Revenue of € 2.4 billion (2010)

Draka is one of the largest cable

manufacturers in the world and the leading

OFC manufacturer in EMEA

Headquarters in Amsterdam,

The Netherlands

Global presence:68 factories, sales and support offices in 30

countries. Over 9,000 employees in Europe,

the Americas, Australia and Asia

36%communications

32%energy &infrastructure

32%industry &specialty

Revenue split: per group

Page 3: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Innovations in the passive network make

deployments more effective therefore

reducing the CAPEX and OPEX

Voice-of-the-Industry: Draka Communications

Finance: the relevance of the network layers

Passive Infrastructure

Active Network

Retail Services

Page 4: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Capital Expenditure (CAPEX)

The one-time costs that are

involved to deploy a new telecom

network infrastructure

Operational Expenditure (OPEX)

The recurring costs to operate the

telecom network infrastructure,

including maintenance, repair and

control costs

Total Cost of Ownership (TCO)

All costs that are involved to build

and operate a telecom network

infrastructure

Voice-of-the-Industry: Draka Communications

Reduce costs: focus on the passive network

CAPEX + OPEX = TCO

Page 5: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Engineering7%

Project Management

10%

Civil Works23%

Cable4% Connectivity

13%

Installation38%

Finance5%

Optical fiber cables

Connectivity Products

Network Engineering

Project Management

Network Installation

Civil Works

Total Cost of Ownership

Total Cost of Ownership (TCO) Reduction

+

Indicative numbers: this will differ project-by-project

Smart Product Solutions

Smart Network Design

Voice-of-the-Industry: Draka Communications

Reduce costs: CAPEX of the passive network

Page 6: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

High Level DesignUsing digital information to analyze and visualize different FTTH network scenarios, quickly.

Detailed DesignUse survey info to create detailed (BoM/BoL) lists, drawings, work-ing reports & schematics in a click.

Design OptimizationOptimize the network design to further lower the costs of deployment (CAPEX).

“Engineering” covers so much more than just 7%

Engineering7%

Project Management

10%

Civil Works23%

Cable4% Connectivity

13%

Installation38%

Finance5%

Voice-of-the-Industry: Draka Communications

Innovation: Smart network design

Getting the optimum design right ensures the lowest possible

material & labor costs

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High Level Design

• Don’t cut corners in this phase – it will

cost you later: e.g. invest in digital maps

and information on existing infrastructure

• Calculate to make technology / topology

decisions; build financial scenarios!

Build Business Case scenarios

using DrakaXSNet Software Suite

Voice-of-the-Industry: Draka Communications

Innovation: Smart network design

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POP

Voice-of-the-Industry: Draka Communications

Innovation: Smart network design

Detailed Design

POP

Design Optimization

Network Optimization• Squeeze every last Euro out of your

network design• Fully automated optimization via best-

practices methods

Reduce TCO usingDrakaXSNet Software Suite

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Voice-of-the-Industry: Draka Communications

Innovation: Smart product solutions

“WHERE ELSE CAN WE REDUCE THE COSTS?“

EVERYWHERE!!!

1) In the PoP / ExchangePre-fabrication

Increase density of connections

Improve the handling of fibers

2) In the OSP deployementReduction of skilled labor costs

Minimize digging costs

Reduce the number of splices

3) In the Indoor installationUtilize existing space

Reduction of skilled labor costs

Reduce time inside customer premises

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1 4

2 5

3 6

Pre-fabricated PoP

Voice-of-the-Industry: Draka Communications

Innovation: Smart product solutions

Page 11: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Voice-of-the-Industry: Draka Communications

Innovation: Smart product solutions

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Schematic

Pre-connectorized Customer Outlet Box

• Eliminates the need for splicing in the customer premises

Pre-connectorized Drop Cables

• Reduces the number of splices, and the overall labor costs of an indoor network

Pre-connectorized Riser cable

• Plug & play in the basement of an MDU

• Simplifies a multi-operator network

Benefit: Simplifies installation & eliminates splicing

Voice-of-the-Industry: Draka Communications

Innovation: Smart product solutions

Page 13: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

• Focus on Total Cost of Ownership (TCO)

• Understand the passive network infrastructure for your financial Business Case

• Use smart network engineering tools to design and optimize your network

• Use smart & innovative product solutions to reduce installation costs.

Engineering7%

Project Management

10%

Civil Works23%

Cable4% Connectivity

13%

Installation38%

Finance5%

Voice-of-the-Industry: Draka Communications

Delivering Innovation: Summary

CAPEX + OPEX = TCO

Page 14: FTTH Conference Milan 2011 Day 1 Breakout Session FTTH Voice of Regulatory Peter Ludin DRAKA

Thank you for your attention!Come visit us at our booth (G06) for more information

www.draka.com/communications