ftp.weichertonline.comftp.weichertonline.com/elearningpromotions/downloads/NewSales…  · Web...

53
New Sales Associate Coaching Guide A tool for new Sales Associates & Sales Managers Sales Associate’s Name: __________________________ Sales Associate’s Hire Date: _______________________ Sales Associate Number: __________________________ Fast Track Start Date: ________________________ “PartnerUp” Partner Name: ____________________ Weichert University 1

Transcript of ftp.weichertonline.comftp.weichertonline.com/elearningpromotions/downloads/NewSales…  · Web...

New Sales Associate Coaching

GuideA tool for new Sales Associates & Sales

Managers

Sales Associate’s Name: __________________________

Sales Associate’s Hire Date: _______________________

Sales Associate Number: __________________________

Fast Track Start Date: ________________________

“PartnerUp” Partner Name: ____________________

90 Days from Hire Date/Goal for First Booked Unit: __________________

Weichert University 1

LICENSE PENDING ACTIVITIESWelcome to the Weichert Team!

We are pleased and excited that you have chosen our Team at Weichert, Realtors®. We hope that one of the reasons you joined Weichert is because you learned about our strong commitment to the training of our Associates to ensure profitability and success. As you are waiting for your license, there are activities and trainings in which you may participate, to acclimate yourself to real estate and familiarize you with some of the Weichert tools. Until you are a licensed real estate professional, we hope you will spend your time on the activities listed below, to build the foundation for your new real estate business.

Attend your weekly office Sales Meetings and Caravan

Attend scheduled office trainings

Meet with your Manager or Partner (if you have one at this time). While you are

together, put dates and times for Office Meetings and Trainings on your calendar so you can

attend them. You should also sit in on Office Call Sessions to observe (you can only make

calls to your Sphere of Influence to advise them of your new career, at this time). Ask your

Sales Manager to recommend agents you can shadow for the following

appointments/activities:

Open House (Every week!) Listing Appointment Step One Listing Appointment Step Two Buyer Consultation Buyer appointment to view homes Home Inspection Settlement/Closing Opportunity Time (Op Desk) Call Session

2 Weichert University

Familiarize yourself with Weichert.com.

Add the mobile app to your phone. Search for Weichert listings in your market, to learn the inventory in your office “area”.

Search for “Just Listed” properties from your office and print them for future call sessions Select your “farm” area and KNOW IT… schools, parks, transportation, etc. Search for Open Houses in your Farm area and attend them.

Create a Sphere of Influence List This list should include family, friends, former co-

workers and anyone else in your private, medical, business life, NO MATTER where

they live. Our business is based on referrals, don’t forget. There are several ways to do

this:

Export your gmail, yahoo, hotmail, aol, etc. contacts into an Excel Spreadsheet.

Save the spreadsheet to your desktop.

Compare this list to the contacts in your cell phone, then add the phone numbers

and other information to the records on your spreadsheet.

Save this list for your first call session in Fast Track. Eventually completing the

full contact information and import your database to WeichertPRO

Have a professional head shot taken to personalize all of your marketing and online

profile. Check your office to see if the photographer is scheduled.

Ask your Sales Manager to recommend and register you for Regional Workshops and

Webinars.

Weichert University 3

NEW ASSOCIATE BRIEFINGWhile you are waiting for Fast Track…

Meet with your Sales Manager. S/he will provide an overview on the following activities, recommend agents you can shadow, and verify dates and times for office meetings, trainings and call sessions, which you should be attending.

Open House (Every week!) Listing Step One Listing Step Two Buyer Orientation Buyer appointment to view homes Home Inspection Settlement Call Sessions / Sales Meetings / Office Trainings

Verify that you have access, with passwords, to the Weichert online systems. If you have any problems, call the help desk at: 973-290-5722

www.WeichertOne.com: This is the site for all of your Weichert Resources, Tools and Weichert University.Go to Weichert University – Live Training Workshops – select your regional Training Center and scroll through the Workshop Calendar to select and register for workshops to attend. Ask your Sales Manager for recommendations.

www.WeichertPro.com: This is your full Contact Relationship Management system.

Go to the Training Tab and complete the following online trainings: WeichertPRO Overview Get Setup with WeichertPRO

4 Weichert University

Create a Sphere of Influence list with at least 50 of your contacts in an Excel Spreadsheet. This includes family, friends, former co-workers and anyone else in your private, medical, business life, NO MATTER where they live. Our business is based on referrals!

Go to www WeichertOne.com - Weichert University – Fast Track tab on left hand toolbar to download the SOI spreadsheet. Save it to your desktop. Add your contacts from your sphere of influence (in your phone and your

personal email contact list, etc.) Upload your spreadsheet into www.WeichertPRO.com Email your database the announcement about your new career, using the

customizable Email template in the “Marketing tab”.

Put an Open House Kit together and create your own Open House Board. Go to www.WeichertOne.com – click on the “Holding an Open House” button,

select and print the “Open House Checklist” to use as a guide to put compile your kit.

Scroll down to the “Open House Board” image and click to select the materials you want to include on your customized board.

Review the Open House videos in Weichert University.

Additional tasks: Have a head shot taken – check your office to see if the photographer is scheduled Select your “farm” area and LEARN IT… schools, parks, transportation, etc. Check the Regional Training Calendar and participate in all Webinars as available

Weichert University 5

Office Assimilation: Introduce new Sales Associates to their team members. Ensure they understand office policies and procedures and know where to find the tools needed to perform their job.Introductions to:

Processing Manager: _________________________________________ Personal Marketing Coordinator (Doors Tech): ____________________ “PartnerUp” Partner: _(see pages 22 to 24 for more information on this program)

_______________________________________ Gold Services Manager: ______________________________________ Weichert Insurance Reps: _____________________________________ Weichert Title Rep: __________________________________________ Home Warranty Partner: ______________________________________ Other Sales Associates

Review general office policies and procedures: Dress Code Sales Meetings: Day ________________________ In-Office Training Call Sessions: Days _________________________ Caravans Opportunity Time Review Do Not Call List Policy & Procedures Review office call list tools Review Club Levels Learn to use the equipment: scanner/fax, copier, computers & helium tank Learn the phone systems: paging & transferring calls Review advertising guidelines/deadlines Review policy for joining WLN

Manager Signature: ______________________ Date completed: ____________

6 Weichert University

Office Assimilation (continued)Processing Manager Tour the office and review the layout of the office and walk through all areas and floors Identify location and review of forms/paperwork

Listing file folder/kit – checklist or transaction worksheet Sales file folder/kit – checklist Rental checklist

Set up voicemail Submit Professional Photo and Bio to Processing Manager for Weichert.com Locate lock boxes and lock box numbers – if applicable to the office Locate keys for the homes listed by the office – if applicable to the office Review how to and when to schedule Open Houses Have Sales Associate order business cards, name tags, signs, etc.

Signature: _____________________ Date completed: ____________

Board of Realtors/Multiple Listing Service: New Sales Associates must join their office’s local Board of Realtors and Multiple Listing Service.Review the following: Join Board of Realtors and set appointment for Orientation Costs/Fee Schedules Appointment for MLS/MRIS training Required Ethics training Electronic Display Key/Lock Box (Supra/Multac) Continuing Education requirements (see State-specific regulations to maintain an active

real estate license)

Signature: ______________________ Date completed: ____________

Weichert University 7

Place the contact cards here

8 Weichert University

SALES MANAGERPlace the contact card here

PROCESSING MANAGERPlace the contact cards here

The role of the Gold Services Manager How I assist the Associate with Buyer Prospects

& pre-qualify/pre-approve them How I provide the Sales Associate with “Open

House Financial Sheets” How I act as the point person for Gold Services Benefits of the “Gold Services Program” How I can be reached/my schedule

GOLD SERVICES MANAGERPlace the contact cards here

REGIONAL MARKETING COORDINATOR

Place the contact cards here

REGIONAL MARKETING COORDINATOR or DOORS

TECHPlace the contact card here

GOLD SERVICES MANAGERPlace the contact card here

Review Training and Performance Agreement from New Hire Kit

Review Business Plan together Set up one-on-ones Confirm attendance at weekly Sales Meetings,

Caravan, etc. Confirm Small Group Meetings

The role and process for customizing Listing portfolio and other materials

Discuss any costs involved Review samples of work produced for Sales

Associates

Weichert University 9

WEICHERT TITLE REPRESENTATIVE

Place the contact card here

WEICHERT INSURANCE REPRESENTATIVE

Place the contact card here

HOME WARRANTY PARTNERPlace the contact card here

The role of the Insurance Representative How I assist the Sales Associate and buyer How I can be reached/my schedule Obtain informational materials and/or brochures

The role of the Home Warranty Partner How I assist the Sales Associate and customers How I can be reached/my schedule Obtain informational materials and/or brochures

The role of the Weichert Title Representative How I assist the Sales Associate and buyer How I can be reached/my schedule Obtain informational materials and/or brochures

WEICHERT CONVEYANCER (PA ONLY)

Place the contact card here

Your SystemsThere are two proprietary Weichert systems you will be using as you conduct your real estate business:

www.WeichertOne.com

Weichert One gives you access to resources, tools and systems. To set up your systems in WeichertOne, go to page 12

10 Weichert University

www.WeichertPRO.com

This resource gives you access to a comprehensive customer relationship management system. To set up your WeichertPRO system, go to page 13.

Weichert University 11

Systems Set Up

1. Create your WeichertOne account Go to

www.WeichertOne.com Click on “Sign up here” and

follow the prompts

2. Webmail Click on Webmail If using a Mobile device,

call the Help Desk for a password

Follow instructions for Mobile Sync*

You have a choice of A or B.A. Use your branded

Weichert.com Email account for business and keep your personal account separate. 1. Set up your mobile device

to include your Weichert Emails

2. Add your Weichert Email address to WeichertPRO

B. Forward your Weichert.com Email account to your personal account, to view in one place 1. Set up your Weichert

messages to forward to your other account

2. Do NOT save messages in your weichert.com Inbox

3. Add this Email address to WeichertPRO

*Note: When syncing with your mobile you may see the

statement “You will need your email admin to activate sync for you, since this is not a free service and there is a monthly fee.” Although this references a cost, there is NO charge for creating your webmail account.

12 Weichert University

Systems Set Up

3. Access Sales Associate Resources Review tools available for

every type of transaction Under “Working with

Sellers”, print Internet Flyer and add to your Listing Portfolio. Create your Sellers File and add flyers and facts to be used with sellers.

Under “Working with Sellers”, print Weichert Workforce Mobility flyer and do the same

Under “Working with Buyers”, Create your Buyer File (hand outs to be used at Buyer Consultation)

4. Set Up Marketing Resource Center Submit Photo Load Bio

Information/Profile Ask your Processing

Manager to submit it to Weichert.com

5. Set up Weichert Design Center Create password Sit with your manager, and

create your Farm

6. Access Forms Online/Zip Forms Review the system Complete Forms Workshop

(region specific)

Weichert University 13

System Set Up (continued)

7. Access Money Matters Create password Complete Training Tutorial

8. Access Weichert University Complete your Business

Plan Use the Courses & Video

Library to continue improving your skills

Complete Online Course Requirements

9. www.WeichertPRO.com Import your Business Plan

into PRO Customize sales activities

from your business plan on PRO calendar (e.g. move an Open House to a different date if there is a conflict for a particular date, add more specific prospecting activities weekly or monthly)

Set up Calendar Defaults and Reminders

Set up External Email Import Sphere of Influence Send“New Agent

Announcement” Email to all your contacts

Use Training Link to learn all the CRM tools available

Attend webinars as offered

If you did not receive an email with your log in credentials call the help desk at 973-290-5722.

14 Weichert University

www.WeichertOne.com

Fast Track: Weichert, Realtors training program for all new Sales Associates. The following is an overview of the training schedule, activities and assignments the Sales Associate should complete. This page is found on WeichertOne/Weichert University/Fast Track

To earn your official certificate of completion for Fast Track, please follow the instructions below:1. Attend all sessions of Fast Track. Your Regional Trainer tracks this.2. Complete all work assignments, as per your Regional Trainer.3. Complete all required online courses.4. Complete the online Fast Track Assessment with a minimum score of 70%.5. Print out the Course Progress Page (this will document completion of the above two

requirements) and show this to your Regional Trainer.Date completed: __________

Weichert University 15

Fast Track: Weichert, Realtors training program for all new Sales Associates. The following is an overview of the training schedule, activities and assignments the Sales Associate should complete.Sessions – 100% attendance is required (with one excused absence) Session 1: Great Expectations Session 2: Getting Started Session 3: The Weichert Value Story Session 4: Making Connections at Open Houses Session 5: Finding and Working with Buyers Session 6: Securing a Home for Your Buyer Session 7: Focusing on Sellers Session 8: Perfecting Your Listing Presentation Session 9: Perfecting Your Buyer Consultation Session 10: Planning for S.U.C.C.E.S.S. Session 11: Creating a Prospecting System Session 12: Coaching Appointment Session 13: Weichert Rental Network Certification

Date completed: __________

Complete all required Online Training Courses Federal Lead Based Paint Protecting Yourself from Common Legal Pitfalls in Real Estate Educating Yourself About Federal Fair Housing Rental Compliance N.J. Sellers Disclosure (NJ only)

Date completed: __________

16 Weichert University

Fast Track Training (continued)Conduct a Minimum of 9 Open Houses1. Date: ________________

Address:_____________

_____________________

_____________________

2. Date: ________________

Address:_____________

_____________________

_____________________

3. Date: ________________

Address:_____________

_____________________

_____________________

4. Date: ________________

Address:_____________

_____________________

_____________________

5. Date: ________________

Address:_____________

_____________________

_____________________

6. Date: ________________

Address:_____________

_____________________

_____________________

7. Date: ________________

Address:_____________

_____________________

_____________________

8. Date: ________________

Address:_____________

_____________________

_____________________

9. Date: ________________

Address:_____________

_____________________

_____________________

Date completed: __________

Plan for the Open House

(Start every Monday)

See your Processing Manager to schedule a weekend Open House. The Processing Manager will ensure that the property is advertised in the local newspaper and on www.weichert.com.

Confirm your Open House assignment with the listing agent. Discuss the status of the property and obtain any significant details about the home, special instructions, etc.

Schedule your Open House in WeichertPRO and send invitations

Prepare copies of the property brochure from the MRC

Request copies of Gold Services financing highlight sheet from your GSM (Gold Services Open House Display flyer)

Update your personal Open House Display Board

Ensure that the listing agent calls the property owner (seller) to confirm the date and time of the Open House and identify any specific instructions

Preview the Open House and identify key features you can point out to guests

Place the open house sign topper/rider on the lawn sign early in the week, if allowed in your area. Check with local signage ordinances.

Weichert University 17

Additional Regional Training Workshops*

Forms Training (e.g. Forms Online training, ZipForms training, etc.) Weichert Lead Network Certification – as approved by your manager Price it to Sell workshop

___________________________________________________________________________

___________________________________________________________________________

*Sales Associates must check with their Regional Trainer about any additional regional training requirements.

Date completed: ___________

Production TrackingListings

Sales

Weichert Pledge of Service

At Weichert, we are not simply managing a real estate transaction – we are helping people realize their dreams. We do this by redefining the process and redefining the experience for our clients through a host of services that meet their genuine needs.

It starts and ends with your personal commitment to service. The Pledge found on WeichertOne for our buyers and sellers demonstrates in a very real way how we make the “gold” experience a truly memorable, positive one for each and every client.

We ask that you sign this pledge to show your buyers and sellers what you commit to when working with them.

Date reviewed: ___________Location: WeichertOne, Sales Associate Resources, Working with Buyers and Working With Sellers

18 Weichert University

Priorities Spell S.U.C.C.E.S.S. and Your Business PlanThis Sales Associate Priority List was designed to help new Sales Associates stay focused on the key activities to build and maintain a successful business.

Location: WeichertOne, Weichert University, Fast Track pageDate reviewed: ___________

Complete Your Business Plan

Location: WeichertOne, Weichert University Date completed: _______________

Weichert University 19

Weekly Success Form and Calendar

Successful Sales Associates spend 30% to 40% of their time engaged in prospecting and lead-generating activities (these activities are shaded below).

NOTE: This is a sample producing Sales Associate’s week. All activities are scheduled in WeichertPRO.WEEKLY SUCCESS CALENDAR

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

9:00 Customer Meeting

Prospecting -- Open House follow up

Buyer Prospecting-WLN inactive Neighbor- hood Rentals

Opp Time

Prospecting call and/or visit FSBOs/ Expireds

Customer meeting9:30 Sales

Meeting10:00

10:30

11:00

11:30 Direct Mail Farm

Caravan/Learn Market Area

Office Training

Customer Meeting

12:00 Open House Follow up calls from email campaign

12:30

1:00 Add/ Manage data base changes

1:30

2:00 Partner meeting

Prospecting - Call Session

Prospecting - Call Session – Invite to Open House

Prospecting – Walk Farm Area -Community Event

2:30 Seller Prospecting

3:00 Customer Meeting

3:30

4:00 Customer Meeting

Learn Market Area

4:30

5:00 Opp Time

Customer Meeting

5:30 Schedule next week’s Open House

6:00

6:30

7:00

7:30

8:00

20 Weichert University

This form quantifies the activities that generate success. Use this form in your meeting to keep on track and determine the next steps to achieve success.

WEEKLY SUCCESS FORMto be completed with Sales Manager

SALES ACTIVITIESWeek Month

Actual Objective MTD ObjectiveFace-to-Face Appts 5 20

Seller Buyer Renter

Open Houses 1 3Prospecting Calls 200 800Direct Mail 250Listings 1Sold/Mktd Listings 1Sales Opportunity Rate 100% of Sales

Face-to-Face AppointmentsCustomer Name Notes:Source Type Seller

Buyer Renter

Sales Tool(s) Used

Getting to Know You Next Step: Portfolio PTA Buyer Consultation

GSM Opportunity

WRN Template

Weichert University 21

Face to Face Appointments Continued:Customer Name Notes:Source Type Seller

Buyer Renter

Sales Tool(s) Used

Getting to Know You Next Step: Portfolio PTA Buyer Consultation

GSM Opportunity

WRN Template Customer Name Notes:Source Type Seller

Buyer Renter

Sales Tool(s) Used

Getting to Know You Next Step:

Portfolio

PTA

Buyer Consultation

GSM Opportunity

WRN Template

Sales Associate Date

Sales Manager Date

For Managers: Located on WeichertOne, Managers Best Practices, Coaching Tools, Sales Associates

22 Weichert University

Call SessionsProspecting by phone is an essential activity that will lead to success. Make neighborhood calls to alert sellers to Just Solds, Under Contracts and Multiple Offer Situations. Sharing this information with sellers is a helpful service and can yield listing appointments as interested homeowners invite you in. Call Sessions involve prospecting for sellers and buyers. Open house follow up, Weichert Lead Network follow up, calling your Sphere of Influence, Past Customers, Expired Listings, FSBOs are all lead sources to help you generate business.

You should set aside time every day to make calls and you should participate in Call Sessions in your office as frequently as possible. Your goal should be to make a minimum of 200 calls per week.

Comply with the Federal Do Not Call regulations by creating your call list using Cole Realty Resources. This database of phone numbers has been scrubbed against the DNC list and is available for you on WeichertOne.com – Associate Resources (on the left toolbar), scroll down to Cole Realty Resources. Submit your completed call sheets to your Processing Manager. Use the table below to keep track of your own progress and discuss with your Manager. Be sure to hand in your call sheets to your Processing Manager to receive credit.DCall Session Date # of Calls Made # of Contacts # of Leads # of Appointments

Call Session ToolsSecure the following tools to help you in prospecting for your business. Review: Associate Calling and Follow Up Guide (on WeichertOne, Sales Associate Resources,

Prospecting for Business) Follow-up system (WeichertPRO, Smartphone, etc.): You will need a system to keep track of

leads and client information and follow-up actions/dates Call Sheets (at the Call Session) Cole Realty Resources (database of scrubbed DNC numbers) A list of sphere of influence with phone numbers, addresses and e-mail Subject properties –Sold, Listed, Under Contract, Reduced. Select call theme/topics

Date reviewed: ___________

Weichert University 23

The PartnerUp program is designed to help a new sales associate get started in the business by having them partner with a competent, experienced sales associate who embraces Weichert’s tools and systems.Observation Opportunities with “PartnerUp” Partner

Computer Skills/MLS/MRIS Use computer to search for properties in MLS/MRIS WeichertPRO

Prospecting Activities Make neighborhood calls Make calls to Sphere of Influence Make FSBO calls Make Expired calls Make WLN Follow-up calls

Open Houses Make Invitation Calls Use WeichertPRO to send evites to potential Buyers Prepare for and conduct an Open House Create Open House Board to display at Open Houses Make follow-up calls after Open House Submit Open House numbers (guests and signatures) to Processing Manager

immediately after Open House Enter OH Guest Register into WeichertPRO Send follow-up emails to Open House guests using WeichertPRO

Opportunity Time Learn Opportunity Time policy Handle phones at Opportunity Time Review Point of Sale dialogue

Farming Sign up for the Weichert Design Center Establish your Farm Make Farm follow-up calls

24 Weichert University

Possible Observation Opportunities with “PartnerUp” Partner (continued)

Working with Buyer Activities Conduct a Buyer Consultation Present Weichert Brochure to Buyer and review Weichert Pledge of Service Review Exclusive Buyer Agency form Review procedures and paperwork or checklist Prepare a sales contract/binder Present and negotiate an offer (always try to present “in person”, where applicable) Prepare for and go to a closing/settlement Prepare for and attend appraisal appointment Attend property inspection Attend final walk-through

Working with Seller Activities Personalize Weichert Listing Presentation using the Marketing Resource Center Present Weichert Brochure to Seller and review the Weichert Pledge of Service Complete the Seller’s Control Sheet Complete and review a listing packet Complete listing agreement Prepare a Price Trend Analysis Conduct a Two-Step Listing Presentation Prepare and conduct a Price Improvement meeting using Market Update tool Negotiate an offer Prepare for and go to a closing Send WeichertPRO’s online traffic report to Sellers to show Buyer Activity on their

home. Follow-up with a phone call to the Sellers.

Promoting yourself online – upload photo & profile to following sites: Realtor.com Trulia.com Zillow.com Google.com Homes.com Linkedin.com Active rain

Weichert University 25

Possible Observation Opportunities with “PartnerUp” Partner (continued) As applicable:

A 30-day Market Update to secure a price improvement Attorney Review (where required or applicable) Escrow Deposit Home Inspection Appraisals Mortgage Contingency Environmental Issues Wood Destroying Insect Inspection – part of inspection Final Walk Through Settlement List of attorneys and inspectors

26 Weichert University

TerminologyAssociate Webmail:Weichert, Realtors free Weichert.com email address program for all Sales Associates.

Brand X:A term that refers to real estate companies other than Weichert.

Call Night/Call Session:A scheduled night or session in each office that Sales Associates attend to make follow-up and prospecting calls.

Capital Properties and Estates:A division of Weichert, Realtors dedicated solely to the listing and highly specialized marketing of luxury properties.

Caravan:Sales Associates group together to preview homes just listed.

Central Offices:This term is used when speaking of Weichert, Realtors Corporate Headquarters Offices, located at a campus in Morris Plains, NJ. This includes the 1625 Rt. 10 East, 225 Littleton Road and 169 Johnson Road properties. Central offices include the administrative, marketing, and training departments for Weichert, Realtors, the main offices of Weichert Financial Services, Weichert Affiliates, Weichert Workforce Mobility, Weichert New Homes and Land, Capital Properties and Estates, Referral Associates, and Weichert Lead Network.

DocuSign:The exclusive and official electronic signature provider for the National Association of REALTORS, is the official electronic signature provider for Weichert, Realtors.

Escalation Clause:A Weichert custom tool that is to be introduced primarily with buyers in the Buyer Consultation. The goal is to have buyers establish the highest price they are willing to pay for a home (while establishing bid increments) so they have the best chance of winning a bidding war for the home they want.

Expireds:Listed homes that have not sold within the Listing Agreement Contract dates.

Farming:Making contacts and getting business by marketing yourself in a specific neighborhood or area. Types of farming activities include: personalized mailings, phone calls, emails, door knocking, community/neighborhood events, etc.

Weichert University 27

Terminology (Continued)

Farm Area:An assigned geographical area where you will concentrate on marketing yourself and generating business.

Forms On Line: (FOL) (not available in all states)Accessed on WeichertOne, you can efficiently create and manage your listing agreements, contracts and leases.

FSBO: For Sale By OwnerThe sellers of this property are not working with a real estate Sales Associate.

GSM: Gold Services ManagerThe person in the sales office who assists customers with any of the Gold Services. This includes mortgage, title, insurance, home warranty, and a myriad of other real-estate related services

Lock Box:A device put on a home that holds the house keys. Realtors can access the Lock Box by using the Lock Box key which they purchased or leased at the MLS/MRIS.

Marketing Resource Center (MRC):Marketing tools, from the customized Weichert Listing Presentation to customizable brochures, are located here on WeichertOne for you to use.

MLS/MRIS: Multiple Listing ServiceA service that allows you to electronically search the active listings in your area. In order to view the data, this service provides you with a computer access code. This is also where you can purchase or lease your Display/Lock Box key. Only licensed realtors are permitted access to the MLS/MRIS.

Money Matters:A program where you can sign up and manage your direct deposit, view your commission checks, deals and earnings.

Neighborhood Calls:Prospecting calls made to all the neighbors of the home you have just listed or sold. This also includes prospecting calls to alert homeowners of multiple offer situations and under contracts.

Opportunity Time (AKA Opp. Time, Desk Time, Floor Time, Duty Time) A scheduled time in the office for answering phones and greeting walk-ins. This allows you the opportunity to acquire potential sellers/buyers.

28 Weichert University

Terminology (Continued)

PMC: Personal Marketing CoordinatorThe person in the sales office who provides personal marketing for individual Sales Associates. Also referred to as a DOORS Tech. Some regions have a Regional Marketing Coordinator to support many offices.

PartnerUp program:The PartnerUp program is designed to help a new sales associate get started in the business by having hem partner with a competent, experienced sales associate who embraces Weichert’s tools and systems.

Point of Sale:Any interaction or point of contact with a customer that has the potential to lead to a sale.

Processing Manager:The office administrator in each sales office.

PTA: Price Trend AnalysisSales Associates use this tool to analyze the market value of a customer’s home by looking at past and present sales to determine future trends.

Pure Gold:A program that allows Sales Associates to follow up with past customers to keep in contact with them for repeat business.

RVP: Regional Vice PresidentThe Vice President who manages all the offices in your region.

Weichert.com:Weichert, Realtors company internet site for consumers and customers.

Weichert Lead Network:The industry’s first comprehensive Internet marketing, lead generation, and lead conversion platform in full-service real estate. Weichert Lead Network offers a system to immediately engage with consumers who inquire on Weichert.com, while seamlessly matching them with a real estate Sales Associate who can meet all of their buying and selling needs.

WeichertOne.com:Weichert, Realtors company intranet site for employees and Sales Associates.

WeichertPRO:Weichert, Realtors Customer Relationship Management system.

Weichert University 29

Terminology (Continued)

Weichert Rental Network:The Rental Network helps renters find properties that meet their needs, and helps landlords manage their properties and find qualified renters. The Rental Network has a system in place to connect renters to a Sales Associate from their search on Weichert Rents.com.

Weichert Sales Associate Resources:A section on WeichertOne.com online that provides access to tools, tips and strategies for using Weichert’s tools that will give you the competitive advantage to help grow your business.

Weichert University online:A part of the WeichertOne.com intranet site that offers class schedules, video library, business planning tools, a variety of toolkits, customized online training courses and Microsoft technology courses for Weichert Sales Associates, employees and Managers.

NOTES:

30 Weichert University

Weichert University 31

Each WEICHERT® franchised office is independently owned and operated

© Copyright September 2013 Rev. May 2014, Rev. August 2014, Rev. December 2014, Rev January 2015, October 2017.Weichert Co. Morris Plains, N.J., USA. All rights reserved. Any form of reproduction or distribution is strictly prohibited.

32 Weichert University