FTD.de
description
Transcript of FTD.de
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FTD.deAGOF internet facts 2007-IV
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High net profile
Index
73 % are men 148
69 % are 20-49 years old143
51 % have an high education level*235
51 % work in qualified and managerial professions**224
35 % have an own net income of € 2.500+ 326
36 % Business elite1
22616 % Young & educated elite2
39110 % Urban elite3
704 7 % Top decision makers
679
Source: AGOF internet facts 2007-IV, based on number of unique users per week
* A-levels and higher** Self-employed people, Freelancers, medium and senior executives, civil servants (higher grades)1 medium and large size self-employees, medium and senior executives2 25-39 years old, university degree3 University degree, own net income EUR 3.000+, cities with more than 500 thsd. Habitants top decision makers = self-employed with at least 6 employees, independent occupations, managerial staff or higher civil servants with university/technical college degree and a personal net income of at l least Euro 3,500 per months
Sociodemographic data on the users of FTD.de
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Ahead of handelsblatt.com
691
466
669
FTD.de handelsblatt.com manager-magazin.de
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)
Unique users per month
Unique users in ’000
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Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)
FTD.de is one of the leading business websitesUnique users per week
Unique users in ’000
245
168
278
88119
173
244
FTD.de handelsblatt.com
manager-magazin.de
Onvista.de finanztreff .de finanzen.net wallstreet-online.de
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Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)
FTD.de is the leading business websiteUnique users per month
Unique users in ’000
691
466
551
256311
359
669
FTD.de handelsblatt.com
manager-magazin.de
Onvista.de finanztreff .de finanzen.net wallstreet-online.de
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At the forefront of businessBusiness elite*
36
34
31
30
31
34
FTD.de
handelsblatt.com
manager-magazin.de
Onvista.de
finanztreff.de
finanzen.net
Index
199
194
191
226
218
219
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)*medium and large size self-employees, medium and senior executives
Structural values in %
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245
114
103
92
92
92
78
35
35
31
19
12
11
FTD.de
Sections:
Companies
Research
Homepage
Latest News
Market tools
Politics + Opinion
Heads + Careers
Finance
Sports
IT + Media
Lifestyle
Automotive
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)
Unique users in ’000 per average week
Companies and Research generate the highest coverage
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691
320
290
258
237
209
209
109
105
101
60
41
37
FTD.de
Sections:
Companies
Research
Market tools
Politics + Opinion
Homepage
Latest News
Sports
Heads + Careers
Finance
IT + Media
Lifestyle
Automotive
Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)
Unique users in ’000 per average month
Companies, Research and Market tools generate the highest coverage
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Source: AGOF internet facts 2007-IV, Period: average monthBasis: Total population (64.82 million)
FTD.de has 538,000 exclusive users compared to handelsblatt.com
78%
22%
Exclusive users Dual users
Exclusive users FTD.de compared to handelsblatt.comin %
FTD.de:691.000
users
538.000
153.000
Exclusive users Dual users
Exklusive users FTD.de compared to handelsblatt.comabsolute values
FTD.de:691.000
users
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FTD.de has 610,000 exclusive users compared to manager-magazin.de
Source: AGOF internet facts 2007-IV, Period: average monthBasis: Total population (64.82 million)
88%
12%
Exclusive users Dual users
FTD.de:691.000
users
610.000
81.000
Exclusive users Dual users
FTD.de:691.000
users
Exclusive users FTD.de compared to manager-magazin.dein %
Exklusive users FTD.de compared to manager-magazin.deabsolute values
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Business website users are predominantly maleGender – Unique users per week
Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)
73
27
75
25
78
22
Men
Women
FTD.de Handelsblatt.com manager-magazin.de
Index
53
50
43
148
152
159
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FTD.de reaches the most attractive age groups
Structural values in %
Age groups – Unique users per week
5
15
28
26
26
6
16
26
24
29
4
16
26
26
28
14-19
20-29
30-39
40-49
50 and over
FTD.de Handelsblatt.com manager-magazin.de
Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)
Index
175160166
137127136
596764
616844
114118121
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Education takes them to the topRespondent’s education – Unique users per week
Structural values in %
29
14
37
30
14
37
24
16
43
Secondaryschooling
University entrancequalification
Degree
FTD.de Handelsblatt.com manager-magazin.de
Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-IV (potential: 64.82 million)
Index
293
287
334
153
151
175
85
88
70
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Guaranteed performance data and conditions
FTD.de advertising rates, valid from 1 Januar 2008 *Rates and guarantee per day
Performance guarantee
Superbanner /Fullsize- Banner
Skyscraper Content Ad Wallpaper
Booking unitAdImps per
week728 x 90 /
468 x 60 Pixel200 x 600
Pixel200 x 300
Pixel
Home page/day* 170.000 - - 6.000 € 10.000 €
Home page 1.000.000 21.000 € 26.000 € 32.000 € 50.000 €
Polit ics / Comments 300.000 7.500 € 8.500 € 10.500 € 14.000 €
Companies 300.000 10.000 € 12.000 € 15.000 € 20.000 €
IT + Media 125.000 4.500 € 5.400 € 6.700 € 9.000 €
Finance 125.000 4.700 € 5.500 € 7.200 € 9.200 €
Stock Market Tools 250.000 2.800 € 3.300 € - 5.500 €
Heads + Careers 100.000 2.700 € 3.300 € 4.000 € 5.300 €
Sports 150.000 3.500 € 4.200 € 5.200 € 7.000 €
Auto 175.000 3.500 € 4.000 € 4.500 € 7.000 €
Lifestyle 65.000 2.000 € 2.400 € 2.600 € 3.900 €
Latest News 75.000 1.600 € 2.000 € 2.500 € 3.200 €
Research 50.000 1.250 € 1.500 € 1.800 € 2.500 €
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Discounts
Sales are calculated on the basis of all customer gross sales booked with Quality Channel in the course of an advertising year.
FTD.de advertising rates, valid from 1 Januar 2008
Sales in € Discount in %
from 50.000 5
from 100.000 10
from 200.000 15
from 400.000 20
from 700.000 23
Sales Discount Table