FTC Kids App Report

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    X|ogg jrokcajl bzalvjlx `g ouux g`v hbcmlvja oal m``djl o| lcxhm`xjvx oal mcadx `a johbouux uv`k`|c`a uoij ca |bj ouu x|`vj- `a |bj ouu ljwjm`ujvx yjfxc|j- oal yc|bca |bj ouu!

    Ohh`vlcai |` |bj vju`v|- k`x| ouux gocmjl |` uv`wclj oas cag`vko|c`a of`z| |bj lo|o h`mmjh|jl

    |bv`zib |bj ouu- mj| om`aj |bj |suj `g lo|o h`mmjh|jl- |bj uzvu`xj `g |bj h`mmjh|c`a- oal yb`y`zml `f|oca ohhjxx |` |bj lo|o! Jwja k`vj |v`zfmcai- |bj vjxzm|x xb`yjl |bo| koas g |bj ouuxxbovjl hjv|oca cag`vko|c`a yc|b |bcvl uov|cjxxzhb ox ljwchj CL- ij`m`ho|c`a- `v ub`aj azkfjvyc|b`z| lcxhm`xcai |bo| goh| |` uovja|x! Gzv|bjv- o azkfjv `g ouux h`a|ocajl ca|jvoh|cwj gjo|zvjxxzhb ox olwjv|cxcai- |bj ofcmc|s |` kodj ca+ouu uzvhboxjx- oal mcadx |` x`hcom kjlcoyc|b`z|lcxhm`xcai |bjxj gjo|zvjx |` uovja|x uvc`v |` l`yam`ol!

    \bj xzvwjs g`zal |bo|>

    http://www.ftc.gov/opa/2012/02/mobileapps_kids.shtmhttp://www.ftc.gov/opa/2012/02/mobileapps_kids.shtmhttp://www.ftc.gov/opa/2012/02/mobileapps_kids.shtmhttp://www.ftc.gov/opa/2012/02/mobileapps_kids.shtm
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    Uovja|x ovj a`| fjcai uv`wcljl yc|b cag`vko|c`a of`z| ybo| lo|o oa ouu h`mmjh|x- yb`ycmm bowj ohhjxx |` |bo| lo|o- oal b`y c| ycmm fj zxjl! @ams 65 ujvhja| `g |bj ouux x|oggvjwcjyjl lcxhm`xjl oas cag`vko|c`a of`z| |bj ouux uvcwohs uvoh|chjx!

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    oaoms|chx h`kuoas- `v `|bjv |bcvl uov|s!

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    uvc`v |` l`yam`ol!

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    \bj vju`v| omx` x|o|jx |bo| G\H x|ogg cx mozahbcai a`a+uzfmch cawjx|cio|c`ax |` lj|jvkcaj

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    https://www.ftccomplaintassistant.gov/https://www.ftccomplaintassistant.gov/https://www.ftccomplaintassistant.gov/http://www.ftc.gov/consumerhttp://www.ftc.gov/consumerhttp://www.ftc.gov/consumerhttp://www.ftc.gov/consumerhttp://www.ftc.gov/leaving/facebook/index.shtmlhttp://www.ftc.gov/leaving/facebook/index.shtmlhttp://www.ftc.gov/leaving/facebook/index.shtmlhttp://www.ftc.gov/leaving/twitter/index.shtmlhttp://www.ftc.gov/leaving/twitter/index.shtmlhttp://www.ftc.gov/leaving/twitter/index.shtmlhttps://www.ftc.gov/opa/subscribe.shtmhttps://www.ftc.gov/opa/subscribe.shtmhttps://www.ftc.gov/opa/subscribe.shtmhttps://www.ftc.gov/opa/subscribe.shtmhttp://www.ftc.gov/leaving/twitter/index.shtmlhttp://www.ftc.gov/leaving/facebook/index.shtmlhttp://www.ftc.gov/consumerhttp://www.ftc.gov/consumerhttps://www.ftccomplaintassistant.gov/
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    K`fcmj Ouux g`v Dclx>Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

    G\H X|ogg Vju`v|Ljhjkfjv 65?6

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    Ljhjkfjv 65?6 } Gjljvom \volj H`kkcxxc`a

    K`fcmj Ouux g`v Dclx>Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    6! \bj gcvx| vju`v|- bjvjog|jv vjgjvvjl |` ox K`fcmj Ouux g`v Dclx Vju`v|- cx owocmofmj o|b||u>//yyy!g|h!i`w/`x/65?6/56/?656?7k`fcmjPouuxPdclx!ulg!

    8! \bj vjh`kkjalo|c`ax ca |bcx vju`v| oal |bj uvc`v vju`v| ovj ljxciajl |` jah`zvoij fjx| uvoh|chjx fsh`kuoacjx ca |bj dclx ouu jh`xsx|jk! X|ogg lcl a`| jrokcaj ybj|bjv |bj uvoh|chjx `fxjvwjl wc`mo|jl |bj moyxjag`vhjl fs |bj H`kkcxxc`a- oal x`kj `g x|oggx vjh`kkjalo|c`ax kos i` fjs`al ybo| y`zml fj vjqzcvjl|` h`kums yc|b |bj moy!

    http://www.ftc.gov/os/2012/02/120216mobile_apps_kids.pdfhttp://www.ftc.gov/os/2012/02/120216mobile_apps_kids.pdf
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    6

    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    http://www.ftc.gov/os/2012/03/120326privacyreport.pdfhttp://www.ftc.gov/os/2012/03/120326privacyreport.pdfhttp://www.ftc.gov/bcp/workshops/inshort/index.shtmlhttp://www.ftc.gov/bcp/workshops/inshort/index.shtmlhttp://business.ftc.gov/documents/bus81-marketing-your-mobile-apphttp://www.ftc.gov/opa/2012/08/coppa.shtmhttp://oag.ca.gov/news/press-releases/attorney-general-kamala-d-harris-secures-global-agreement-strengthen-privacyhttp://oag.ca.gov/news/press-releases/attorney-general-kamala-d-harris-secures-global-agreement-strengthen-privacyhttp://www.ntia.doc.gov/other-publication/2012/first-privacy-multistakeholder-meeting-july-12-2012http://www.ntia.doc.gov/other-publication/2012/first-privacy-multistakeholder-meeting-july-12-2012http://www.gsma.com/newsroom/gsma-announces-new-initiative-addressing-mobile-app-privacy/http://www.gsma.com/newsroom/gsma-announces-new-initiative-addressing-mobile-app-privacy/http://actonline.org/act-blog/archives/2674http://www.ctia.org/consumer_info/service/index.cfm/AID/11300http://devprivacysummit.com/http://devprivacysummit.com/http://www.ctia.org/consumer_info/service/index.cfm/AID/11300http://actonline.org/act-blog/archives/2674http://www.gsma.com/newsroom/gsma-announces-new-initiative-addressing-mobile-app-privacy/http://www.gsma.com/newsroom/gsma-announces-new-initiative-addressing-mobile-app-privacy/http://www.ntia.doc.gov/other-publication/2012/first-privacy-multistakeholder-meeting-july-12-2012http://www.ntia.doc.gov/other-publication/2012/first-privacy-multistakeholder-meeting-july-12-2012http://oag.ca.gov/news/press-releases/attorney-general-kamala-d-harris-secures-global-agreement-strengthen-privacyhttp://oag.ca.gov/news/press-releases/attorney-general-kamala-d-harris-secures-global-agreement-strengthen-privacyhttp://www.ftc.gov/opa/2012/08/coppa.shtmhttp://business.ftc.gov/documents/bus81-marketing-your-mobile-apphttp://www.ftc.gov/bcp/workshops/inshort/index.shtmlhttp://www.ftc.gov/bcp/workshops/inshort/index.shtmlhttp://www.ftc.gov/os/2012/03/120326privacyreport.pdfhttp://www.ftc.gov/os/2012/03/120326privacyreport.pdf
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    :

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    7

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    2

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    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    ?5

    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    ?8

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    ? Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    ?:

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    ?7

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    ?9

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    |bcx hb`chj g`v |bjcv hbcmlvja uvc`v |` l`yam`olcai |bj ouu!

    Xhvjjaxb`| g Ouu gv`k c|x Uv`k`|c`a Uoij> Xhvjjaxb`| gv`k yc|bca |bj Ouu>

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    ?2

    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

    Ca+Ouu Uzvhboxjx

    \bj gcvx| dclx ouu vju`v|g`zal |bo| ouuv`rcko|jms 7* "68# `g |bj ouux vjwcjyjl

    calcho|jl |bo| |bj ouu omm`yjl zxjvx |` uzvhboxj ollc|c`aom h`a|ja| |bv`zib oa ca+ouu uzvhboxj

    kjhboacxk! G`v jrokumj- o dclx iokj kos omm`y o hbcml |` uos ,5!33 |` uzvhboxj o ajy

    wjbchmj |` zxj ca o vohcai iokj `v |` olwoahj |` o bcibjv mjwjm k`vj qzchdms!

    Ca |bj g`mm`y+zu xzvwjs- x|ogg g`zal o h`axcljvofmj cahvjoxj ca |bj azkfjv `g ouux |bo|

    jaofmjl ca+ouu uzvhboxjx! Ca goh|- ?9* "77# `g |bj ouux vjwcjyjl omm`yjl zxjvx |` kodj

    uzvhboxjx yc|bca |bj ouu- yc|b 8* "7# gv`k |bj I``imj Umos X|`vj oal 85* "75# gv`k Ouumjx

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    655 Ouumj Ouu X|`vj uv`k`|c`a uoijx oal 5!:* `g |bj 655 Oalv`cl uoijx vjwcjyjl calcho|jl

    |bo| |bj ouu omm`yjl g`v ca+ouu uzvhboxjx!86

    \bj Ouumj oal Oalv`cl `ujvo|cai xsx|jkx uv`wclj hjv|oca calcho|`vx |` xciaom |bo| oa

    ouu omm`yx zxjvx |` kodj uzvhboxjx yc|bca |bj ouu! Ouumj cahmzljx o f`r mofjmjl \`u Ca+Ouu

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    86! Xjj K`fcmj Ouux g`v Dclx- xzuvo a`|j 6- o| ?8!

    ?5*

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    ?3

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    uovja|x ox gvjj!8: \bcx uv`fmjk cx mcdjms |` iv`y ox |bj zxj `g k`fcmj ljwchjx h`a|cazjx |`

    jrum`lj oal ca+ouu uzvhboxcai fjh`kjx oa cahvjoxcaims h`kk`a fzxcajxx k`ljm! Uovja|x

    xb`zml fj icwja |bj cag`vko|c`a |bjs ajjl |` kodj cag`vkjl ljhcxc`ax of`z| ybj|bjv |` omm`y

    |bjcv hbcmlvja |` zxj ouux yc|b |bjxj houofcmc|cjx!

    Mcadx |` X`hcom Kjlco

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    zxjvx u`x| lvoycaix |bjs hvjo|j yc|bca |bj ouu `a o x`hcom aj|y`vdcai xc|j- uov|chcuo|j ca o hbo|

    v``k- `v h`kuovj bcib xh`vjx ca o iokj yc|b `|bjv zxjvx! Ca |bj gcvx| dclx ouu xzvwjs- :*

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    "87# lcxhm`xjl |bj mcadx yc|b x`hcom kjlco |bv`zib |bj ouu!

    Ybcmj |bj azkfjv `g lcxhm`xzvjx box l`zfmjl xcahj |bj mox| xzvwjs- |bj xzvwjs g`zal |bo|

    |bcx azkfjv vjuvjxja|jl `ams bomg `g |bj ouux |bo| oh|zomms mcadjl |` x`hcom kjlco! Xujhcgchomms-

    88! Oalv`cl vjqzcvjx c|x ouux |` ljhmovj oas u`|ja|comms xjaxc|cwj houofcmc|cjx `a o ujvkcxxc`ax xhvjja- ybchblcxumosx nzx| fjg`vj cax|ommcai |bj ouu! Xjj Ouujalcr CC g`v k`vj cag`vko|c`a!

    8

    http://thenextweb.com/google/2011/04/20/six-year-old-spends-149-99-on-android-in-app-purchase/http://thenextweb.com/google/2011/04/20/six-year-old-spends-149-99-on-android-in-app-purchase/http://thenextweb.com/google/2011/04/20/six-year-old-spends-149-99-on-android-in-app-purchase/http://thenextweb.com/google/2011/04/20/six-year-old-spends-149-99-on-android-in-app-purchase/
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    65

    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

    |bj xzvwjs xb`yjl |bo| 66* "22# `g |bj ouux xzvwjsjl oh|zomms mcadjl |` x`hcom kjlco- ox

    h`kuovjl |` |bj 3* "87# |bo| lcxhm`xjl |bo| goh|!

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    fj lcxhm`xjl uvc`v |` l`yam`ol!

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    X`hcom Aj|y`vd ( g Ouux * g Ouux

    Gohjf``d

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    6?

    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

    H`ahmzxc`aXcahj G\H x|ogg h`alzh|jl c|x gcvx| dclx ouu xzvwjs- koas x|odjb`mljvx bowj hommjl g`v

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    mozahbjl ca uzvxzc| `g |bo| i`om! Ljxuc|j |bjxj jgg`v|x- x|ogg g`zal mc||mj `v a` ckuv`wjkja| ca|bj lcxhm`xzvjx kolj oal- y`vxj- o xciacgchoa| lcxhvjuoahs fj|yjja |bj uvcwohs lcxhm`xzvjx oal

    |bj oh|zom uvoh|chjx `g |bj xzvwjsjl ouux! Yc|b`z| oljqzo|j oal ohhzvo|j cag`vko|c`a of`z|

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    G\H x|ogg box cac|co|jl o azkfjv `g cawjx|cio|c`ax |` ollvjxx |bj ioux fj|yjja h`kuoas

    uvoh|chjx oal lcxhm`xzvjx! \bjxj lcxhvjuoahcjx h`zml h`ax|c|z|j wc`mo|c`ax `g H@UUO `v |bj

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    kovdj|umohj ouu x|`vjx- ouu ljwjm`ujvx- oal |bcvl+uov|cjx |bo| ca|jvoh| yc|b |bj ouux |`

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    olwjv|cxcai- |bj ofcmc|s |` kodj ca+ouu uzvhboxjx- oal mcadx |` x`hcom kjlco!

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    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    C+?

    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    |voaxkc||jl fs |bj ouu4 oal clja|cgs |bj vjhcucja|x `g xzhb lo|o!

    Vjwcjy Uv`hjxx> Vjujo|cai |bj Kj|b`l`m`is `g Mox| Sjovx Vju`v|

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    h`a|ocajl |bj zacqzj ouu clja|cgcjv azkfjv- ca|` |bj Ca|jvaj| Jrum`vjv fv`yxjv `a |bj ljxd|`u

    h`kuz|jv! \bzx- x|ogg h`zml m`ho|j |bj zacqzj yjf ollvjxx g`v johb ouu x|`vj uv`k`|c`a

    uoij zxcai |bj g`mm`ycai h`awja|c`a> b||u>//c|zajx!ouumj!h`k/zx/ouu/clT3+lcic|+zacqzj+ouu+

    cl[0k|;2! X|ogg |bja zxjl x`g|yovj |` wcxc| oal h`us |bj fv`yxjv+wcjyofmj ouu uv`k`|c`a

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    x`g|yovj |` wcxc| oal h`us |bj ouu uv`k`|c`a uoijx g`v |bj gcvx|

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    C+6

    K`fcmj Ouux g`v Dclx> Lcxhm`xzvjx X|cmm A`| Kodcai |bj Ivolj

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    ljxhvcu|c`ax |` xjj cg |bj mcadx vjxzm|jl ca moalcai uoijx |bo| uv`wcljl x`kj g`vk `g lcxhm`xzvj!

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    uvjwc`zx xzvwjs! \bo| cx- o uvcwohs lcxhm`xzvj yox h`axcljvjl |` fj oas lcxhm`xzvj mofjmjl

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    yc|bca |bj ouu!

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    C+8

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    CC+?

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