FSC case stories · AM/2018-05-29 Internal A certification system with a competitive edge Why...
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Transcript of FSC case stories · AM/2018-05-29 Internal A certification system with a competitive edge Why...
FSC webinar
Greater Middle East & Africa perspective
InternalAM/2018-05-29
A certification system with a competitive edgeWhy FSC™ at Tetra Pak?
Certification system based on
triple bottom lineThird Party Certification…
Active support for responsible
forestry
On-Pack Label… Supported by NGO’s Understood by consumers…
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Public
Milestones along the wayTetra Pak’s FSC Journey
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Mario Abreu member of
FSC International BoD
2007-2012
FSC
preference in
Forestry
Procedure
Membership in FSC
200 million
FSC
labelled
cartons
All MCs and
CFs FSC CoC
certified
Multi-site
FSC CoC
started
1st FSC CoC
certified site,
UK
1st FSC labelled
package
130 billion
FSC labelled
cartons
delivered
since 2007
Introduce
FSC Credit
system
/ 3
Internal
Ongoing increase in FSCTM labelled packs
AM / 05-2018 / 4
% O
F F
SC
TM-L
AB
EL
LE
D
PA
CK
AG
ES
From less than 1% in 2012 to 67% in 2018 (YTD)
0.6% 1% 1.5% 6
27
53
67
2012 2013 2014 2015 2016 2017 2018
AM/2018-05-29
Q31. Now you will see some environmental logos or labels that you can find on food and beverage packaging. Which of them have you seen or heard of? Please select all the logos this
applies to.
Q32A. Do you know what this logo stands for?
Q32B. What does it mean to you?
BASE: Consumers (Q31 n=505) (Q32A n=164) Q32B n=109)
38%
31%
13%
5%
13%
Material come from responsibly managed forests
Forest Stewardship Council / FSC
Environment conservation/ taking care of ourenvironment / sustainable
Material is made with recycled paper
Other
Consumer Insights / June 2017
Internal
/ 6
And 66% of them can correctly explain the meaning
Consumers: 1 out of 3 recognizes the FSC logo
32% 22%
Recognizes the FSC logo Says they know what it
stands for
Meaning of FSC logo
(base the 22% who says they know what the FSC logo stands for)
AM/2018-05-29
Internal
Ongoing consumer education materials
AM/2018-05-29
Public
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FSC Awareness tools
