Fruzees Smoothie Shop Business Plan

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Transcript of Fruzees Smoothie Shop Business Plan

Page 1: Fruzees Smoothie Shop Business Plan

FRUZEESFRUZEESSmoothie Shop

892 Elmwood Avenue

Buffalo, New York

Fresh. Fruit. Fast.

Page 2: Fruzees Smoothie Shop Business Plan

Company DescriptionCompany Description Fresh. Fruit. Fast.

Family-run business

Provide local community with healthy and convenient snacking options

Ingredients from local farmers

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Keys to SuccessKeys to Success Fresh. Fruit. Fast.

Provide fast and friendly service

Serve high quality products

Maintain reasonable prices

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Products Products and Servicesand Services Fresh. Fruit. Fast.

Smoothies-- Fresh Fruit with Yogurt or Juice

Slushies-- Fresh fruit, juice, crushed ice and frozen yogurt

Frozen Yogurt-- Vanilla or chocolate

-- Fruit mix-ins

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Products Products and Servicesand Services Fresh. Fruit. Fast. Seasonal items

-- Hot apple cider

-- Hot cocoa

Coffee and herbal tea

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Market Market Fresh. Fruit. Fast.

College Students-- ages 18-22

Business workers-- employees of businesses in the Elmwood area

Families with pre-teen children-- live in surrounding neighborhoods

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CompetitionCompetitionFresh. Fruit. Fast.

Freshens-- Buffalo State College campus

Comfort Zone and Sweet Tooth Cafes-- coffee shops located on Elmwood Ave

Mr. Smootie and Yogun Fruz-- Galleria Mall

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Marketing andMarketing andPromotionPromotion Fresh. Fruit. Fast.

Facebook fan page

15% discount with college student ID

Coupons and fliers on campus

Free taste test Fridays

Frequent customer card

Donating 5% of monthly profit to charity

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ManagementManagementand Advisorsand Advisors Fresh. Fruit. Fast.

Owned by Mr. and Mrs. VanDurme

Private investor co-owner

Staffed by part-time college students

Managed by owner’s brother

Nutrition expert brought in to perfect recipes and train employees

Page 10: Fruzees Smoothie Shop Business Plan

FinancialsFinancials Fresh. Fruit. Fast.

Seeking to raise $70,000 in loans

Private investor contributed $10,000 to start-up costs

Total start-up cost: $23,150

Operational Costs:-- Total cost of staff: $1,400 per week

-- Approx. weekly inventory: $800 per week

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RecipesRecipes Fresh. Fruit. Fast.

Watermelon Slush

-- 1/2 cup vanilla frozen yogurt

-- 1 cup chopped watermelon

-- 1/2 cup lemonade

-- 1 cup crushed ice

Simply Summer Smoothie

-- 1 banana

-- 1 cup fresh strawberries

-- 1 cup fresh blueberries

-- 1/2 cup fresh cherries

--1 cup crushed ice

-- 3/4 cp vanilla yogurt

-- 1/2 tsp honey

>> blend 90 sec on medium speed

Page 12: Fruzees Smoothie Shop Business Plan

FRUZEESFRUZEES Fresh. Fruit. Fast.

Smoothie Shop

Thanks!