Frugal Isn’t Cheap - Agencja Literacka GRAAL Isn’t Cheap Spend Less, ... Stephen E. Kohn and...

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Frugal Isn’t Cheap Spend Less, Save More, and Live BETTER Clare K. Levison, CPA Foreword by Sharon L. Lechter “Clare Levison creates a no-nonsense, easy-to-follow roadmap for you to break the chains of debt and become a true master of your money…and your future.” —Sharon L. Lechter, CPA, coauthor of the international best-selling Rich Dad, Poor Dad “Clare provides a fresh perspective on financial literacy issues. Her ability to synthesize complex financial solutions into a clear and understandable story sets her apart from others.” —Ernie Almonte, CPA, former chairman of the American Institute of CPAs In Frugal Isn’t Cheap, Clare Levison serves up practical financial advice with a side of southern charm. Filled with real-life stories, it will challenge you to change the way you think about money. Her message is deceptively simple and clear: it’s cool to be smart about your money; it’s stylish to be sensible rather than overindulgent; financial stability is more glamorous than extravagance. But cut up the credit cards? No way. Levison prefers to promote responsibility rather than abstinence. She takes a realistic approach to personal finance that we can all live with, including: How to find and nurture your frugal side Why you don’t need to cut up your credit cards The simple formula for financial success The Savings Challenge, 20% The best ways to make large purchases Clare K. Levison is a certified public accountant and national financial literacy spokesperson for the American Institute of Certified Public Accountants (AICPA). She has appeared on major radio and television networks across the country and is a member of the Virginia Society of Certified Public Accountants (VSCPA) Board of Directors. She was named one of the 2010 Top Five CPAs Under Thirty-Five by the VSCPA. Clare has more than a decade of corporate account- ing experience and is also an active volunteer, serving as PTA president, Girl Scout leader, and Sunday school teacher. She lives in Blacksburg, Virginia, with her husband and two daughters. Pub Date:August 2013 U.S. $14.99 (Can. $18.50) Paper 5 1 / 4 x 8 1 / 4 , 256 pp. (est.) EAN 978-1-60163-260-9 Category: Personal Finance Rights: World 1 AUGUST A LSO AVAILABLE : The Essential Book of Credit Repair Deborah McNaughton EAN 978-1-60163-160-2 $14.99 (Can. $17.95) How to Work for an Idiot REVISED & EXPANDED EDITION John Hoover, PhD EAN 978-1-60163-191-6 $15.99 (Can. $17.95)

Transcript of Frugal Isn’t Cheap - Agencja Literacka GRAAL Isn’t Cheap Spend Less, ... Stephen E. Kohn and...

Frugal Isn’t CheapSpend Less, Save More, and Live BETTER

Clare K. Levison, CPAForeword by Sharon L. Lechter

“Clare Levison creates a no-nonsense, easy-to-follow roadmap foryou to break the chains of debt and become a true master of yourmoney…and your future.”—Sharon L. Lechter, CPA, coauthor of the international best-selling Rich Dad,Poor Dad

“Clare provides a fresh perspective on financial literacy issues. Herability to synthesize complex financial solutions into a clear andunderstandable story sets her apart from others.”—Ernie Almonte, CPA, former chairman of the American Institute of CPAs

In Frugal Isn’t Cheap, Clare Levison serves up practical financial advicewith a side of southern charm. Filled with real-life stories, it will challenge you to change the way you think about money.

Her message is deceptively simple and clear: it’s cool to be smart aboutyour money; it’s stylish to be sensible rather than overindulgent; financialstability is more glamorous than extravagance. But cut up the creditcards? No way. Levison prefers to promote responsibility rather thanabstinence. She takes a realistic approach to personal finance that we canall live with, including:

� How to find and nurture your frugal side

� Why you don’t need to cut up your credit cards

� The simple formula for financial success

� The Savings Challenge, 20%

� The best ways to make large purchases

Clare K. Levison is a certifiedpublic accountant and nationalfinancial literacy spokesperson forthe American Institute of CertifiedPublic Accountants (AICPA). Shehas appeared on major radio and television networks across the

country and is a member of the Virginia Society ofCertified Public Accountants (VSCPA) Board ofDirectors. She was named one of the 2010 Top FiveCPAs Under Thirty-Five by the VSCPA.

Clare has more than a decade of corporate account-ing experience and is also an active volunteer, serving as PTA president, Girl Scout leader, andSunday school teacher. She lives in Blacksburg,Virginia, with her husband and two daughters.

Pub Date:August 2013U.S. $14.99 (Can. $18.50)

Paper5 1⁄4 x 8 1⁄4 , 256 pp. (est.)EAN 978-1-60163-260-9

Category: Personal FinanceRights: World

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AUGUST

ALSO AVAILABLE:

The EssentialBook of CreditRepairDeborah McNaughton

EAN 978-1-60163-160-2$14.99 (Can. $17.95)

How to Work foran IdiotREVISED & EXPANDED EDITIONJohn Hoover, PhD

EAN 978-1-60163-191-6$15.99 (Can. $17.95)

9 Powerful Practices of Really Great BossesStephen E. Kohn and Vincent D. O’Connell

“This is a wonderful book for managers to read. It is comprehensible, concise,and filled with useful wisdom on the human aspects of leadership.”—Mike Wilk, partner and practice leader, Ernst & Young

Why does one management style make employees hate their jobs, while a differentstyle inspires them to outperform and commands their respect? Emotionally intelli-gent people-management skills turn out to be the primary reason. In modern organi-zations keen to retain their most talented human capital, there may be no moreimportant competency to develop than the skills that motivate people to outperformthe competition.

9 Powerful Practices of Really Great Bosses features a sensible, easily-implementedframework organized into three distinct sets of skills—foundational, prevention ofcommon pitfalls, and advanced relationship management. The coauthors enhance theapproaches to effective people-management that they presented in their highly praisedprevious publication, 6 Habits of Highly Effective Bosses.

9 Powerful Practices of Really Great TeamsStephen E. Kohn and Vincent D. O’Connell

“I follow [this] model not simply because it works so well, but also because itis so sensible, so easily understood by team members, and so implementable.The book is impressive in how applicable it is to real situations, in realorganizations, involving real team-building issues.”—Dr. Laila El Sayed, project engineer, Dupont iTechnologies

Increasingly, organizations count on project teams to develop products and deliverservices to their customers. Consequently, effective teamwork and team leadership areintegral components of an organization’s success.

In 9 Powerful Practices of Really Great Teams, Stephen E. Kohn and Vincent D.O’Connell define the essence of superior performance by project teams at work, andidentify nine attributes of team membership and team leadership that set the stage foraccomplishment of group objectives. Kohn and O’Connell bring these proven strategies to life with real-world examples drawn from decades of experience.

Pub Date: March 2013U.S. $14.99 (Can. $17.50)

Paper5 1⁄4 x 8 1⁄4 , 224 (est.)EAN 978-1-60163-272-2Category: BusinessRights: World

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MARCH

Pub Date: March 2013U.S. $14.99 (Can. $17.50)

Paper5 1⁄4�x 8 1⁄4, 224 (est.)

EAN 978-1-60163-264-7Category: BusinessRights: World

Stephen E. Kohn is president of Work & People Solutions, specializing in executivecoaching, management training, and organizational development. He works one-on-onewith managers and executives at many leading corporate organizations, including Ernst &Young, Dupont, The Guardian Life Insurance Company, and BMW USA. He also delivers a variety of specialized training for new managers, focusing on methods for transitioning to a role requiring sound approaches to people empowerment and moresenior-level leadership. Kohn works out of White Plains, New York.

Vincent D. O’Connell is Asia regional director for international training and performancemanagement consultants Globecon Institute. He creates and delivers customized curricula for corporate clients in Asia, particularly in the areas of emotionally intelligentleadership practices, performance management, key account management, and teambuilding. Prior to joining Globecon Institute, O’Connell worked for several prominentinternational management consulting firms, including the Hay Group. He splits his timebetween McLean, Virginia, and Bangkok, Thailand.

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The Winning Manager’sPlaybook6 Practices Every Manager Needs to Succeed

John Cioffi and Ken Willig

“If you want to develop a high-performance team, this would be thefirst book I would recommend.”—Tim Riley, founder, Door to Door Storage

“I love this book. It’s very practical and easy to understand. Ourhigh-performing members use the principles described here, withgreat success.”—Liz Richards, executive vice president, Materials Handling EquipmentDistributors Association

“The process outlined in this book is clear and concise and willdrive measurable results.”—Scott Dahlquist, vice president, Major International Forest Products Company

The Winning Manager’s Playbook gives business owners and managerswhat they so desperately need: a clear, focused, laser-sharp tactical manualof what they need to know right now to make their organization a suc-cess. The authors’ presentation of their six commonsense practices createsa systematic framework useful to managers, entrepreneurs, and executivesalike, providing them with:

� Clear, hard-hitting content that is easy to understand

� Numerous real-company anecdotes that bring the concepts to life

� The building blocks, neither faddish nor outdated, of a successful business

� A means of creating a company culture of achievement and accountability

� Detailed guidance on how to execute the key concepts, with a focus on goals

��

John Cioffi received his first business education in hisfamily’s restaurant and lodging business. He later heldexecutive positions in several companies, ranging fromstart-ups to a Fortune 100. He has been a businesscoach for nearly 20 years, is a frequent business speak-er, and is a partner in Goal Makers, Inc., a businesscoaching firm. He received a BA from Colby College, amaster’s degree from Dartmouth, and an MBA fromWharton. He lives near Seattle with his wife, Amy.

The late Ken Willig was an entrepreneur, consultant,and CEO coach, and the founder of GoalMakersManagement Consultants, now Goal Makers, Inc. Hedeveloped many successful businesses, received theEntrepreneur of the Year award for Southern California,and was a business partner of John Wayne. Willig founded and directed the Institute of EntrepreneurshipMBA program at City University in Seattle. He graduat-ed from Purdue and is survived by his wife, Noreen, andhis six children.

Pub Date: March 2013U.S. $15.99 (Can. $18.50)

Paper6 x 9, 256 pp. (est.)

EAN 978-1-60163-273-9Category: BusinessRights: World

3

MARCH

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David Rohlander is a mentor, coach, and profes-sional speaker. He has coached partners for Ernst &Young, trained sales teams with Honeywell, andmentored hundreds of CEOs and executives in awide range of industries, both nationally and internationally. His unique blend of expertise andexperience includes being the founder and CEO ofthree companies, appointment to Merrill Lynch’sManagement Advisory Council, and 208 combatmissions as a U.S. Air Force fighter pilot. Davidearned an MBA in finance from California StateUniversity and studied management with PeterDrucker at Claremont Graduate University.

The CEO CodeCreate a Great Company and Inspire People to Greatnesswith Practical Advice From an Experienced Executive

David Rohlander

“It is rare, indeed, for the author to be a living example of using hisown attributes as affirmation that a successful life embraces morethan talent. David Rohlander exemplifies those attributes andshares them with clarity and relevance in this fresh-insight book.”—Bob Danzig, former CEO, Hearst Newspapers, hall of fame speaker, author ofThe Leader Within You

The CEO Code shows how to develop the attitudes, knowledge, skills, andbehaviors required to master leadership and build a great company. Thispractical book shows you how to design your own program of developmentand create a masterpiece, personally and professionally. It is based on thewisdom gained from more than 30 years of business experience.

Inspirational and informative, Rohlander shares real-life stories of successand failure from his personal journey and work as mentor and coach toCEOs and executives of Fortune 500 companies, mid-sized companies,and start-ups. The CEO Code will give you:

� Practical advice for dealing with people

� Proven strategies to increase business profits and growth

� Unique and simple solutions to complex problems

� The secret to authentic communications

Pub Date:March 2013U.S. $16.99 (Can. $19.50)

Paper6 x 9, 240 pp. (est.)

EAN 978-1-60163-253-1Category: BusinessRights: World7 Charts/Graphs

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100 Ways toMotivate OthersTHIRD EDITIONSteve Chandler and Scott Richardson

EAN 978-1-60163-243-2$15.99 (Can. $18.50)

FinancialStatementsREVISED AND EXPANDEDEDITIONThomas R. Ittelson

EAN 978-1-60163-023-0$17.99 (Can. $21.50)

4

MARCH

5 Minutes to Stress ReliefHow to Release Worry, Fear, and Doubt…Instantly

Lauren E. MillerForeword by Les Brown, author of Live Your Dreams

“I use Lauren’s work daily…. If you are serious about transformingfrom the inside out, Lauren Miller’s work speaks for itself.” —Les Brown, world-renowned speaker and author of Live Your Dreams

“5 Minutes to Stress Relief contains essential insights andtechniques needed to walk through any storm in life whileremaining connected to the source of strength and happiness in themidst of it all. It is packed full of powerful stress-relief practices tohelp guide you on your healing journey.”—Marci Shimoff, New York Times best-selling author of Happy for No Reason

Stress has three main fuels: worry, fear, and doubt. They act like little serpents that crawl into the lap of your life and wreak havoc emotionally,spiritually, and physically.

But you have the ability to identify and dismiss these serpents that aretrying to hinder your ability to maintain inner calm, clarity of focus, anda motivated response to all of life.

5 Minutes to Stress Relief will give you the specific skills and tools to:

� Identify and relieve stress

� Access personal excellence in your thought life to create positive transformation in your physical, emotional, and spiritual experiences

� Activate your God-given natural state of being

Stress is often called the silent killer. As someone who battled the stress ofadvanced cancer and divorce—simultaneously—Lauren equips you withthe ability to successfully handle any stressful situation…instantly.

Lauren E. Miller is a world-renowned stress-relief expert,award-winning international best-selling author/speaker, and founderof StressSolutionsUniversity.com.She has been featured in Redbook,Ladies Home Journal, and Family

Circle and on CNBC, MSNBC, Lifetime, and TheDiscovery Channel. Boasting 18 years of intensiveextended education in the areas of anxiety relief andstress reduction, Lauren is a certified master NLPpractitioner and holds her advanced training certifi-cate in EFT, two energy psychology modalities thatlead to profound inner transformation. She lives inLittleton, Colorado.

Pub Date:April 2013U.S. $14.99 (Can. $17.50)

Paper5 1⁄4 x 8 1⁄4, 192 pp. (est.)EAN 978-1-60163-256-2Category: Self-HelpRights: World

5

APRIL

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EAN 978-1-60163-244-9$15.99 (Can. $18.50)

Maximize YourMemoryRamon Campayo

EAN 978-1-60163-117-6$14.99 (Can. $17.95)

Rick Conlow is the CEO and cofounder of WCWPartners, a global management consulting and train-ing firm. He has helped numerous companies likeTarget, Costco, Andersen Windows, and CanadianLinen reduce complaints, improve profits, andincrease sales. Rick has been a general manager,vice president, training director, program director,and national sales trainer and consultant. He hasauthored 11 books, and regularly facilitates presentations to audiences of all sizes.

Doug Watsabaugh is the COO and cofounder ofWCW Partners. His knowledge of experientiallearning and skill at designing change processes andlearning events have enabled him to significantlyimprove the lives of thousands of individuals andhundreds of organizations in various industries,including Coca Cola, Accenture, Hasbro, 3M, andGeneral Mills. Doug is the author of seven books.

Superstar SalesA 31-Day Plan to Motivate People, Build Rapport, and Close More Sales

Rick Conlow and Doug Watsabaugh

Do you want to be more successful? Achieve record breaking sales? Make more money right now?

Are you committed to learning more about your customers and improving your skills and approach to helping them?

Salespeople are some of the least trusted professionals of any career. That’s an opportunity for you! By using this book as your guide, you can substantially differentiate yourself from your competition.

This 31-day book teaches the skills and habits of sales stars in bite-sizedchunks you can learn and apply today. It challenges conventional salesthinking and leads you to a path of greatness.

Superstar Sales will teach you:

� A five-step selling model that focuses on the customer’s needs but also helps you win

� An evaluation process to determine if you are among the best or the rest

� How to capture and keep more business in a challenging market

� How to deal with objections using the LEAD Model that lessens the stress for both you and your customers

� The 10 competencies of a superstar leader

� How to become a high-performing sales star and exceed your goals

� And much more!

Pub Date:May 2013U.S. $16.99 (Can. $19.50)

Paper6 x 9, 224 pp. (est.)

EAN 978-1-60163-266-1Category: SalesRights: World

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Hal Becker’sUltimate SalesBookHal Becker

EAN 978-1-60163-241-8$15.99 (Can. $18.50)

How to Win AnyNegotiationRobert Mayer

EAN 978-1-60163-920-6$15.99 (Can. $17.95)

6

MAY

Superstar LeadershipA 31-Day Plan to Motivate People, Communicate Positively,and Get Everyone On Your Side

Rick Conlow and Doug Watsabaugh

Take a random sampling of managers and executives and you willinevitably encounter the good, the bad, and the inept.

But there are those rare souls who are excellent bosses, who achieve greatresults while retaining their staff ’s loyalty, affection, and exemplary performance. Who are these elite performers—these Superstar leaders?And how can you become one?

Superstar Leadership identifies key habits of the best and worst bosses.This 31-day book uses nine key performance drivers to evaluate and helpleaders quickly increase results and sustain them. Each evaluation andactivity hones your leadership skills, transforming you into a Superstarleader.

Do you want to earn more money for your company? Electrify yourdepartment? Increase customer loyalty, sales, and productivity whilesimultaneously decreasing turnover, improving innovation, and havingfun? Superstar Leadership will show you how.

You will learn:

� Why 50 percent of managers fail, and how to avoid being one of them

� Seven keys to employee motivation

� The high-performance formula that will catapult your career success

� The nine strategies of a Superstar leader

� How to create a high-performing team and exceed your goals

� And much more!

Rick Conlow is the CEO and cofounder of WCWPartners, a global management consulting and train-ing firm. Rick has helped numerous companies likeTarget, Costco, Andersen Windows, and CanadianLinen reduce complaints, improve profits, andincrease sales. He has been a general manager, vicepresident, training director, program director, andnational sales trainer, and consultant. Rick hasauthored 11 books, and regularly facilitatespresentations to audiences of all sizes.

Doug Watsabaugh is the COO and cofounder ofWCW Partners. His knowledge of experientiallearning and skill at designing change processes andlearning events have enabled him to significantlyimprove the lives of thousands of individuals andhundreds of organizations in various industries,including Coca Cola, Accenture, Hasbro, 3M, andGeneral Mills. Doug is the author of seven books.

Pub Date:April 2013U.S. $16.99 (Can. $19.50)

Paper6 x 9, 224 pp. (est.)

EAN 978-1-60163-265-4Category: BusinessRights: World

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APRIL

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Alan Corey is a well-recognizedauthor, entrepreneur, and realestate investor. His debut book, AMillion Bucks by 30, chronicled hisfirst journey to riches as a penny-pinching real estate investor, barowner, and reality-TV regular. His

comedic and autobiographical tales of his financeshave been heard or seen on more than 50 radio andTV shows, including CNBC’s The Big Idea withDonnie Deutsch; CNN’s Tips from the Top; ABC’sMoney Matters; Fox & Friends; and Bravo’s QueerEye for the Straight Guy. A native of Atlanta,Georgia, he now lives in Brooklyn, New York.

The Subversive Job SearchHow to Overcome a Lousy Job, Sluggish Economy, and Useless Degree to Create a Six-Figure Career

Alan Corey

“The Subversive Job Search isn’t just career advice that is thinkingoutside the box, it’s making a whole new box!”—Barbara Corcoran, real estate mogul and business expert, star of ABC’s Shark Tank

“Alan’s our kind of job hunter: unconventional, determined, andnot without a good sense of humor.”—Josh Abramson, co-founder, CollegeHumor.com

Are you tired of missing out on that raise, bonus, or promotion?

Do you want to turn your dead-end job into a high-paying career?

Would a six-figure salary solve all your problems?

Money-making guru Alan Corey faced all these questions himself, thenwent from collecting unemployment checks to a six-figure career in justover a year. This inspirational and entertaining book is jam-packed witheasy-to-follow steps that you can use to transform your own career. Alancouples his personal anecdotes with scientific studies that are guaranteedto increase your salary. The Subversive Job Search will help steer youinto the $100,000-plus career you’ve been waiting for.

Are you frustrated because…

� Your coworkers make more than you?

� Your boss is unreasonable and doesn’t appreciate you?

� Your paychecks aren’t making ends meet?

� Your stagnant career is going nowhere fast?

It’s easier than you think to get paid like an expert. If Alan Corey can doit, so can you!

Pub Date:April 2013U.S. $14.99 (Can. $17.50)

Paper5 1⁄4 x 8 1⁄4, 224 pp. (est.)EAN 978-1-60163-257-9Category: Career

Rights: World, except Audio

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They Don’t TeachCorporate inCollegeREVISED EDITIONAlexandra Levit

EAN 978-1-60163-058-2$15.99 (Can. $18.95)

Your MBAGame PlanTHIRD EDITIONOmari Bouknight andScott Shrum

EAN 978-1-60163-182-4$19.99 (Can. $22.50)

8

APRIL

The Young Professional’s Guideto ManagingBuilding, Guiding, and Motivating Your Team to AchieveAwesome Results

Aaron McDaniel, author of The Young Professional’s Guideto the Working World

One of the hardest challenges in anyone’s career is transitioning frombeing a employee responsible solely for one’s own work to a managerresponsible for others’ performance. New managers face the stress of giving up control while needing to drive results through others.

Many of the more than 80 million members of the Millennial generationare facing the challenge of managing others without a guide to successspecifically tailored to them.

The Young Professional’s Guide to Managing fills this void with a mixof relevant tips and stories, and a connection to rich online resources. It isan essential guide for all new managers and emerging leaders, providingimportant insights, including:

� How to successfully transition to being a manager, from the very first day

� The 10 skills all young professionals must develop to thrive as STAR managers

� Managing people of different generations

� How to hire, develop, and lead teams to incredible results

� Advanced strategies for young managers, including how to fire underperforming employees and how to squash office politics

Aaron McDaniel is a corporate man-ager, entrepreneur, author, publicspeaker, and community leader. Hehas held management roles in busi-ness development, strategy, market-ing, customer service, operations,and sales at AT&T. Aaron wrote The

Young Professional’s Guide to the Working World andcreated SparkSource, the online community that rein-vents career mentoring. He is also the founder of mul-tiple entrepreneurial ventures, including e-commerceand mobile application development companies. Agraduate of UC Berkeley’s Undergraduate HaasSchool of Business, Aaron instructed a highly ratedstudent-led course on leadership and has spoken atsome of the nation’s top universities and companies.Passionate about giving back, he founded the JillWakeman Foundation for Equality and is an activecommunity volunteer in San Francisco, where he lives.

Pub Date: May 2013U.S. $14.99 (Can. $17.50)

Paper5 1⁄4 x 8 1⁄4, 224 pp. (est.)EAN 978-1-60163-254-8Category: BusinessRights: World

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MAY

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The Manager’sPhrase BookPatrick Alain

EAN 978-1-60163-246-3$14.99 (Can. $16.95)

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Dave Kahle has been the topsalesperson in the nation for twocompanies in two distinct indus-tries. He has authored nine books,presented in 47 states and ninecountries, and has personally andcontractually worked with more

than 300 companies to help them increase theirsales. Specializing in the B2B environment, Davecreates customized training programs, speaks atnational conventions, and consults in areas of salessystem design and sales force compensation. Hesplits his time between Grand Rapids, Michigan,and Sarasota, Florida. You can connect with him atwww.davekahle.com.

11 Secrets of Time ManagementFor Salespeople11TH ANNIVERSARY EDITIONGain the Competitive Edge and Make Every Second Count

Dave Kahle

“Every sales professional will benefit immensely from this book.Dave Kahle’s experience, wisdom, and knowledge will nurture yourmind and grow your career. This is a winner.”—Nido R. Qubein, chairman, Great Harvest Bread Company and founder,National Speakers Association Foundation

The typical salesperson today is overwhelmed, with too much to do andnot enough time in which to do it. Salespeople need help, and DaveKahle provides it.

Dave Kahle contends that smart time management is not about cramming more activity into each hour, but about achieving greaterresults in that hour. The content has been honed in hundreds of seminarsand refined by the feedback and experiences of thousands of salespeople.

The first edition of this book was translated into seven languages andmade available in 20 countries. Since then, the problem for salespeoplehas become even more acute, with smart phones and tablets creating aculture of instant communication. Salespeople need assistance in notbeing seduced by all the digital noise.

11 Secrets of Time Management for Salespeople provides powerful,practical insights and ideas that really work, including hundreds of specific, practical, effective time-management tips from dozens of salespeople who are on the front lines every day.

Pub Date:April 2013U.S. $15.99 (Can. $18.50)

Paper5 1⁄4 x 8 1⁄4, 256 pp. (est.)EAN 978-1-60163-262-3

Category: SalesRights: World

Replaces Previous Edition:978-1-56414-630-4

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APRIL

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The Quick and Easy PerformanceAppraisal Phrase Book3000+ Powerful Phrases for Successful Reviews, Appraisals,and Evaluations

Patrick Alain, author of The Leader Phrase Book

Have you ever found yourself at a loss for words around performancereview time? Do you find yourself searching for the tone that will perfect-ly encapsulate exactly what you need to say to each employee? If so, TheQuick and Easy Performance Appraisal Phrase Book is definitely foryou!

Whether you’re a seasoned manager or just starting out, this is your go-toreference. Whether you need to jump-start the review-writing process orare searching for phrases you can use verbatim, The Quick and EasyPerformance Appraisal Phrase Book features ready-made wording forvirtually every situation. With this book, any manager will be able toquickly and easily select the best phrasing for any review—good or bad.

The Quick and Easy Performance Appraisal Phrase Book containsmore than 3,000 dynamic phrases that will help you:

� Say what needs to be said

� Take charge

� Boost your team’s productivity

� Get the work done...and done right!

There is even a bonus section covering the “360 review,” when employeesreview their managers!

No matter who you are or what kind of review you need to write, thisbook will give you all the tools you need, right at your fingertips.

Patrick Alain is an internationallyknown developer of some of theworld’s best-selling video games,including the multi award-winningblockbusters “Grand Theft Auto”and “Red Dead Redemption.”Alain’s first two books, The Leader

Phrase Book and The Manager’s Phrase Book, wereimmediately successful. Fluent in five languages, theParis, France native attributes much of his successto his ability to be a vital participant in large, multi-lingual teams. Alain holds a master’s degree fromthe University of Paris, and has lived in San Diego,California, since 2004.

Pub Date: June 2013U.S. $14.99 (Can. $17.50)

Paper6 x 9, 224 pp. (est.)

EAN 978-1-60163-267-8Category: Business/Management

Rights: WorldTwo-Color Printing

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JUNE

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Ken Lloyd, PhD, is a nationally recognized Southern Californiamanagement consultant, author,speaker, and newspaper colum-nist. He has taught numerous MBAclasses at The Anderson School atUCLA and lectures at many other

universities. He is the vice president of Planningand Development at Strategic Partners, Inc. and afrequent television and talk-radio guest, as well. Hehas authored several books, including Jerks at Workand Performance Appraisals and Phrases forDummies. A member of the American PsychologicalAssociation and the Society for Industrial andOrganizational Psychology, he graduated from UCBerkeley and received his MS and PhD in organiza-tional behavior from UCLA.

Office IdiotsWhat to Do When Your Workplace is a Jerkplace

Kenneth L. Lloyd, PhD, author of Jerks at Work

Most books that deal with ridiculous behaviors in the workplace arepremised largely on conjecture, anecdotes, and limited data, but that’s notthe case with Office Idiots. Written by Ken Lloyd, one of the foremostexperts on jerks at work, this book relies on data from actual workplacesacross America to present a sweeping and frighteningly accurate snapshotof the antics of office idiots.

Based on thousands of letters to his newspaper column and Website,www.jerksatwork.com, this book spotlights office idiots wherever they existin an organization, followed by practical advice on what to do and evenwhat to say when you encounter them.

In addition to providing a vast array of hands-on (and hands-off!) tools,Office Idiots will also show you how to:

� Deal with the newest cadres of jerks, the Techno-Jerks and the E-Jerks

� Deal with some of the most off-the-wall and absurd jerk-like behaviorsin the workplace

� Avoid enabling behaviors that actually bring out the jerkiness in others

� Make sure you don’t become a jerk at work!

The staying power of workplace jerks is legendary. Here’s how to survivethem!

Pub Date: July 2013U.S. $15.99 (Can. $18.50)

Paper6 x 9, 224 pp. (est.)

EAN 978-1-60163-268-5Category: BusinessRights: World

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Stand Up ForYourselfDonna Ballman

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Jerks at WorkREVISED EDITIONRobert Mayer

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Magnetic PresenceHow Charismatic Leaders Connect and Communicate

Marie Moran

“Marie has partnered with me in several organizations to make alasting, significant impact on our critical talent’s ability tocommunicate and influence in meaningful ways. Her work hasbecome an important part of growing our internal talent to becomeleaders in the business!”—Janet Clardy, vice president, human resources, Experian Consumer Services

In today’s media-rich world, communicators constantly compete forattention. The magic factor in the portfolio of any business professional isthe ability to demonstrate a magnetic presence and communicate withimpact.

Based on Moran’s track record of developing leaders into impactful com-municators, Magnetic Presence will show you how to:

� Increase your presence and polish

� Communicate effectively in a variety of business environments

� Keep your poise, especially under pressure

� Enhance your ability to establish rapport with key stakeholders

Drawing from hundreds of corporate coaching assignments and work-shops, Moran infuses each chapter with inspirational stories plus exercisesto build new skill sets.

Whether you are a seasoned leader with access to the boardroom or anewcomer to the business world, Magnetic Presence will give you theessential skills to communicate with impact and charisma.

Marie Moran is an internationallyrecognized expert in leadershipcommunication and executivepresence. She conducts work-shops and coaching assignmentsfor business leaders and is a val-ued resource for such clients as

Starbucks, PetSmart, DFS, Experian, VISA, andVertex Pharmaceuticals. Also a trained professionalsinger and entertainer, Marie has woven manyfacets of performance into her work. With herunique whole-person approach, she excels at assist-ing individuals to break through to their next level ofinspirational power and presence. Her workshopshave boosted the careers of thousands of profes-sionals, primarily those in managerial levels orabove, in companies around the world. She residesin Trabuco Canyon, California.

Pub Date:July 2013U.S. $15.99 (Can. $18.50)

Paper6 x 9, 224 pp. (est.)

EAN 978-1-60163-259-3Category: CareerRights: World4-7 Images

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JULY

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Secrets of PowerNegotiating 15TH ANNIVERSARY EDITIONRoger Dawson

EAN 978-1-60163-139-8$16.99 (Can. $19.95)

How to Spot aLiarREVISED EDITIONGregory Hartley andMaryann Karinch

EAN 978-1-60163-220-3$15.99 (Can. $18.50)

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Robert W. Bly has been an inde-pendent copywriter for more thanthree decades. McGraw-Hill saysBob is “America’s top copywriter.”He has written copy for more than100 clients, including IBM, MedicalEconomics, Agora Publishing,

PSE&G, Nautilus, Forbes, Intuit, and the AmericanChemical Society. Bob is the author of more than80 books, including The Elements of BusinessWriting (Alyn & Bacon) and The Copywriter’sHandbook (Henry Holt). Awards include a GoldEcho from the Direct Marketing Association, anIMMY from the Information Industry Association,and AWAI’s Copywriter of the Year. He was votedone of the 50 most influential people in sales leadmanagement by the Sales Lead ManagementAssociation. Bly lives in River Vale, New Jersey.

Phrases That Pay1,200 Phrases You Can Use to Sell Anything to Anyone

Robert W. Bly

When every marketer has access to the same technology, only the wordsyou use can increase the power of your advertising to convince people tobuy. And the rise of the Web has created an increased demand for peoplewho can persuade others with words. But there’s a lot of competition forthe consumer’s attention: the New York Times reports that the average citydweller sees up to 5,000 ad messages per day.

So what’s the secret to persuading others in print or in person? It’s know-ing the trigger words and phrases that motivate people, command atten-tion, and persuade them to buy your product or service—the magicphrases that sell.

Phrases That Pay is your guide to the world’s most persuasive words andphrases—words that can affect how the reader or listener thinks, feels,and acts. Using this book, you’ll be able to:

� Write more powerful e-mails, Web pages, sales letters, and other mar-keting communications

� Become a more persuasive speaker or writer

� Sell any product or service to any market

� Convince people to agree with your point of viewPub Date: August 2013U.S. $16.99 (Can. $19.50)

Paper6 x 9, 288 pp. (est.)

EAN 978-1-60163-269-2Category: Business/Reference

Rights: World

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CashvertisingDrew Eric Whitman

EAN 978-1-60163-032-2$14.99 (Can. $17.95)

30 Days toSocial MediaSuccessGail Z. Martin

EAN 978-1-60163-130-5$13.99 (Can. $16.50)

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