FROZEN MEAL PROGRAMSummary

Global Distribution Strategy

Distributor Headquarters

Distributor

Operator

End-user

Broker Group Purchasing Organization

Redistributor Broker

Distributor Headquarters

• Sysco

– Personnel Changes Keep Delaying this Meeting

• U.S. Foods

– Meeting Tentatively Schedule for End of April

• UniPro

– Had Meeting March 26 – 27

– Verbal Approval – Awaiting Vendor Agreement

• F.A.B

– Had Meeting March 27

– Received Approval – Vendor Agreement sent to F.A.B.

Distributors

• Martin Brothers

– Talked with Doug Coen re. UniPro Approval – Awaiting Next Steps to get Product Stocked

• Gordon Food Service (GFS)

– Filled out RFP in November

– Followed Up Last Time 4-2-12 – Still in Process – Personnel Changes Here Too

• Reinhart TN

– Original Contact No Longer There – Nor Secondary Contact

– Have Call Into Healthcare Dept. to get New Contact

Brokers

• Autry & Associates

– Waiting for Associates Meeting to See if They Want to Represent Line (VA, WV) (Healthcare Emphasis with RD)

• Excel Marketing

– Signed Agreement for (ND, SD, MN) (Healthcare Emphasis with RD’s)

• Wolff Group

– Turned Line Down – Too Much M&A Activity to Take on Pioneering Line (Full Service)

• Hockenberg – Newburgh

– Still Working on Meeting with Joel Smith to Discuss Line – They Have Just Opened Two More Branches (IA, NE, MO, KS, WI, IL) (Full Service)

Providers

• Wesley Life

– Two Previous Meetings Canceled - Rescheduling

• Easter Seals

– Great Plant Tour in OH

– Was to Move to Next Steps Week of 4/2/12 – Delayed One Week

• OneHarvest

– Using Golden Cuisine in Same Warehouse – Good Contact as They Expand Nationally

• Co-Op Food Sales

– Wanted Larger Entrees Only on the Cheap – Not a Good Fit

• ASA Lead Follow Ups

Other

• Whole Foods Market Place

– Initial Contact Regarding Des Moines Store Opening

– Midwest Group in Chicago

– Invited us to Vendor Fair the Day of – Was in Atlanta

– Jason Handleman – Midwest Contact for Prepared Foods Will Contact us When in Des Moines Next – Interested in Talking with us.

Marketing

• Direct Mail Marketing Campaign to MOWAA

• Email Blast to Mom’s Meals Database

• Website presence for Frozen Line– Back Door Log In for Brokers to Access Pricing, Programs,

Presentations

• Double Brokerage for First 180 Days of Contract to Incentivize Sales

Forecast 2012

Challenges

• Box Delays• Label Delays• Component Changes• New Logo Design• Design of Collateral Material• New Software System (Priorities)• Ohio Plant Opening (Priorities)• Broker Community in Drastic M&A mode – not

interested in pioneering lines• Distributor Headquarter & Distributor Personnel

Changes

Thank You