WASTIK FRUIT PRODUCT PRIVATE LIMITEDTATISILWAI, RANCHI-835103

JHARKHANDSUBMITTED BY:-

PURUSOTTAM KUMARPGDM-IB 2nd sem. (2009-2011)SMS VARANASI (U.P)

ACKNOWLEDGEMENT

It gives me immense pleasure for pursuing on the

topic”Competitive analysis of FROOTI and its competitors”.

I wish to express my indebted gratitude and special thanks to Mr. Binay Saragwi, Managing Director, Swastik Fruits Pvt. Ltd. & Swastik Aqua Pvt. Ltd., Tatisilwai, Ranchi, Jharkhand for allowing me to carry out my industrial project work at their esteemed organization and extending during the training.

I express my heartful thanks to Mr. R. R. Bakshi, Chief executive officer (CEO), for taking part in useful discussion & giving necessary advices and guidance.

It is my glowing feeling to place on record my best regards, deepest sense of gratitude to Mr. Rajeev Ranjan Bakshi (Head Marketing Manager) and Mr. Sashi Shekhar Da (Depot Head Incharge) for their judicious and precious guidance which were extremely valuable for my study both theoretically and practically.

Place:

Signature:

Date:

Name of the student:

PURUSOTTAM KUMAR

PGDM-IB/04/34

Declaration

I hereby declare that project Titled Competitive analysis of FROOTI and its competitor is an original piece of research work carried out by me under the guidance and supervision of Mr. Sashi Shekhar Da . The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfillment of the requirement of MBA to our college.

Place:

Signature:

Date:

Name of the student:

PURUSOTTAM KUMAR

PGDM-IB/04/34

SMS VARANASI (U.P)

Preface

Progress is a continuous process. It is relative and absolute. We cannot stop at a certain destination and declare that target has been achieved and we need not to go further.

In this new are all the countries & their companies are trying their best to improve economic growth. This trend has created a very complex & competitive environment in the field of business, trend & win the race a new system of management is much needed. To fulfill this need a new field of modern science has developed very fast i.e. Master of Business Management. In this curriculum there are several phases, which have to be covered & compelled properly.

At the completion of the second semester of PGDM we got opportunity to provide them particular knowledge about each and every aspect of market. It could be in related fields’ viz. Human Resource Management, Marketing or Finance as per their specialization in the course. It is important because it provides the students about the practical knowledge of the field, which is very essential beside the theoretical knowledge.

The experience that I have gathered during this period has certainly provided me with an orientation which, I believe, will help me to shoulder my assignment successfully in near future. During this period, I have collected all the information of “Competitive analysis of Frooti

and its competitors” through primary data which were available at the

Ranchi.

On the basis of my training program, I have tried my best to arrange my work in symmetric way. However to cover the detailed information in such a short period was not possible. Despite the inherent shortcomings of the study, a genuine attempt was made on my part see that the study was carried out in the right respective.

PURUSOTTAM KUMAR

PGDM-IB/04/34

INTRODUCTIONWelcome to Swastik Group

A House Of Diversified Excellence

The SWASTIK GROUP established in the year1961 is one of the leading trading houses in eastern India. With diversified activities it is also engaged in the providing engineering, management and financial consultancy services in the field of infrastructure development from the concept to commissioning. As a trading company engaged in catering the requirement of Mining, Construction Power Plants, Forging, Casting and Export Etc. SWASTIK GROUP has played a significant role in the development of Indian Industry and Infrastructure Projects. We atSWASTIK aim to provide most effective and prompt after sales services for the equipments sold by us through trained personnel and after sales services for the equipment sold by us through manufacturing plant-trained personnel and experts.

CHAIRMAN'S MESSAGE

We at SWASTIK GROUP are committed to give our customers the best possible products & services at most competitive prices as per agreed standards and within the stipulated time frame, to their entire

satisfaction.

We shall strive relentlessly towards a Zero-defect culture through

the commitment of each and every member of our Company.

And of course, we shall not stop there, but keep on going………….

Hanuman Sarawgi

Chairman

VISION

To be known and identified as an ethical, trust worthy and dependable company relied upon by clients, offering real and lasting solutions at an affordable cost.

OBJECTIVE

To be partners in progress by assisting our clients in optimizing their

potential to achieve corporate goals by offering “THE SOLUTION”.

The confectionery market can grow immensely, depending on the kind ofcategories & products that are introduced. It is a highly price sensitivemarket. However, the change & the acceptance of one rupee productshave facilitated some more innovation and excitement in the category.

Nadia Chauhan

Director, Parle Agro Pvt Ltd

As soon as Nadia Chauhan crossed over to the double digits, she foundherself attending marketing meetings, supervised by her father, ParleAgro’s Prakash Chauhan. No surprise then that she eschewed playinghouse and dress up like other children to develop a single minded focuson the day-to-day workings of Parle.

She’s a lucky girl, she’ll tell you. Chauhan, CMO, Parle Agro, didn’tattend a fancy business school. “I grew up in Bombay, went to school andcollege here, so I was very close to the business.”

That meant she could spend her time observing production plants in fullswing (at that time the production unit was on corporate office grounds)and keep a hawkish eye on her father’s every business move. Well over adecade after her first tryst with the company’s marketing brass, today sheis among Parle Agro’s top management. The eldest Chauhan sisterSchauna is at the helm of Parle Agro (the makers of brands like Frooti,Appy, LMN) and next in line is Alisha in charge of her very own outfitV3 (a fitness company based in Mumbai).

Nadia has her hands full defining Parle Agro’s marketing strategies, afunction that’s not just about communication and commercials. Welldefined roles for all three, “That’s how my father planned it. It feelsnatural and the progression seamless,” says Chauhan, “we have ourdistinct strengths,” and that’s how they all have their place in thecompany.

Her father’s style of guidance is very subtle. He never forces his point ofview or way of working. “He’s always encouraging me to think and tocultivate my own thoughts and views,” she says.

She recalls being very excited the first time she stepped through Parle’sdoors in an official capacity. “Very often new people step in and makedrastic changes which might disturb the way things are done. One of thethings my father told me was ‘There is no such thing as a stupidquestion.’ So take your time.”

So far, her old-fashioned training is working well for Chauhan. She hassuccessfully launched new brands for Parle Agro’s portfolio of beveragesthat includes Saint (fruit juice) and has her eye on the food category withsnack brands like Hippo.

But she has even bigger plans for the future. Her aggressive vision for the

business is to make Parle Agro the top FMCG Company in the country.

Parle Agro eyes Rs 35 bn turnover by 2010-11

Country`s leading player in the mineral water and beverages businesses, Parle Agro is targeting a Rs 35 billion turnover by 2010-11 (present turnover - Rs 9.5 billion), reports Economic Times .

This will be done through organic route and an aggressive marketing strategy. For starters, it has decided to expand production capacity of its mineral water, which is sold under the Bailley brand.

The company plans to set up 60 mineral water factories more from the present 26 factories across the country in the first quarter of next fiscal, said Parle Agro director Nadia Chauhan.

The promotional budget for the company is also being enhanced to penetrate into newer markets, said Chauhan. In 2008, the company has decided to spend Rs 250 million for promoting our basket of products and the advertising spend will go up by another 15-20% in 2009, added Chauhan.

COMPANY PROFILE

COMPANY NAME

: SWASTIK FRUITS PRODUCT PVT.LTD

COMPANY PROFILE: SALES AND MANUFACTURER

ESTABLISHED IN

: 2004

MANAGING DIRECTOR: BINAY SARAWGI

Mr. Binay Sarawgi is B. Sc. is having 22 years of experience with the group and is responsible for the general administration, finance and trading activities of the group Companies. He is also responsible for the franchise units of Frooti, Appy Fizz and Bailey mineral water.

Mr. Binay Sarawgi was born on 25th April 1964 at Ranchi in a respectable Jain (Aggarwal) family.He is the youngest son of Shri Hanuman Sarawgi, a renowned Philanthropist and a well known social leader. He completed his education from St. Xavier's School and Ranchi College, Ranchi. for more..... The Telegraph

LOCATION

MAIN OFFICE

: SWASTIK HOUSE, UPPER BAZAR,

GANDHI CHOWK, RANCHI

(JHARKHAND)

MARKETING DIV

: SWASTIK CHAMBERS, 3rd FLOOR,

GOPAL COMPLEX, RANCHI

MANUFACTURING UNIT:TATISILWAI, INDUSTRIAL AREA

PHASE 2, RANCHI (JHARKHAND)

EMPLOYEE

:

5000

PRODUCT RANGE :

•“FROOTI” – Mango Drink•“APPY” – Apple Drink•“APPY FIZZ” – Carbonated Apple Drink•“BAILLEY” – Packaged Drinking Water

COMPITITERS

:

MAZZA, SLICE, TROPICANA, JUMPIN

BISLERI, AQUAFINA, KINLEY

Primary Competitive Advantages

•Products are manufactured under the most hygienic

conditions

•The drinks are made available in a Tetra Pak and Pet Bottles•Healthy and nutritious alternative which are also delicious•Access to best quality fruits•Strategically located manufacturing facilities•State-of-the-art manufacturing plants•An extensive distribution network

Memberships

•Agricultural and Processed Food Products Exports

Developments Authority (APEDA)

•Federation of Indian Chambers of Commerce and Industry

(FICCI)

•Project Exports Promotion Council of India (PEPC)

•Federation of Indian Export Organizations (FIEO)

Standard Certification

•ISO certification

•

HACCP certification

SWASTIK LOGO:

INDUSTRY PROFILE OF SWASTIK GROUP About Us

A House Of Diversified Excellence

The SWASTIK GROUP renders services in the form of Consultancy. Supply of Equipments and Spares, Erection and Commissioning and operation in the following fields:

1.MiningandConstruction

a. Open Cast Mining

•Hydraulic Excavators, Rope Shovels, Blast hole Drills, Loading

Equipment, Rear End dumpers, Draggles, Bulldozers, Motor

Graders etc.

•Coal and Mineral Preparation and Beneficiation Plants &

Material Handling Equipment.

•Pollution Control Equipment.

•Complete equipment for large Open-Pit Mining with annual

productions of 10 million tons by Shovel-Hauler process or

semi-continuous process.

b. Underground Mining

•Drilling, Loading, Man and Material Transportation

Equipments, Under Ground Support Vehicles.

•Complete projects for mining (Minerals and Metals).

2. Power Plants

•Mini / Micro Hydel Power Projects.•Thermal Power Projects up to 1000 MW.•Hydel Power Projects up to 360 MW.•Transmission and Distribution Equipment.

3. Materials Handling and Reduction Equipments

•Cranes - EOT / HOT up to 250 MT capacity.

•Mobile Cranes - Tire mounted and crawler.

Port cranes (Luffing Cranes, Container Handling Cranes ).

•Barges, Sea going vessels.

•Crushers and Grinders.

4. Ferrous and Non-Ferrous Metal, Ferro- Alloys, Minerals

and other metals

•Aluminum, Brass, Copper, Chromium Metal, Ferro-Silicon,

Rolled products, Steel, Silicon metal etc.

5. Machine Tools

•Special Purpose Machine Tools.•Foundry Equipments and Machines.•Electrical Pneumatic and Cordless Engineering Tools.•CNC Machines.

6. Forgings and Castings

•Forging & Castings of Ferrous and Non Ferrous Metals, Mn

Steel Casting, Liner Plates, Rolls for Rolling Mills etc.

7. Manufacturing

•Frooti•Appy Fizz•Bailley

8. Export

•Commodities

Tea, Spices, Jute, Processed Food (Veg. & Fruits), Rice, Fruit Pulp &

Juice, Garments, Textiles, Cosmetics, Decorative Laminates, Marble,

Minerals, Granite (Polished and Unpolished) etc.

•Ferrous & Non-Ferrous Metals.•Forgings & Castings.•Engineering Products.•Material Reduction Equipments.•Spares for heavy earth moving machines.

9. General Trading

•Bearings, Cement, Ferrous & Non-Ferrous Metals, Gears and

Speed Reducers, Lubricants, Petroleum products, rubber

compounds and Chemicals. Steel, Tyres and Tube etc.

10. Electrical Equipments and Components

•Transformers•Switchgears•Motors•Luminaries•LT and HT Cables

11. Consultancy Services

We provide Engineering and Management consultancy Services for Infrastructure Projects i.e. Roads, Bridges, Ports and Harbors, Water Treatment and Distribution, Sewage treatment, Material Handling Plants, Railways, Urban development etc.

12. News

•The Pioneer 'Jharkhand Edition'.

SWASTIK GROUP

An ISO 9001-2008

Swastik Aqua Ltd.Swastik Coke Pvt. Ltd.STI Marketing Pvt. Ltd.Swastik Global Pvt. Ltd.Swastik Softech Pvt. Ltd.Swastik Overseas Pvt. Ltd.Swastik Forgings Pvt. Ltd.Swastik Fruits Products Ltd.Swastik Trades & IndustriesPowermech (India) Pvt. Ltd.High-Point Rendel (India) Ltd.

Promoters

CHAIRMAN: H. P. Sarawgi

DIRECTORS

•Bishwa Nath Sarawgi•Binod Sarawgi

•Bijay Sarawgi•Binay Sarawgi•Richa Sarawgi•Aditya Sarawgi

•

Abhay Sarawgi

PromotersHANUMAN SARAWGICHAIRMANSWASTIK GROUP OF COMPANIESSWASTIK HOUSE, GANDHI CHOWK,UPPER BAZAR, RANCHI - 834001JHARKHAND.

Born at Ranchi in a respectable Jain (Agarwal) family. He had his education in Ranchi Zila School & St. Xavier's College, Ranchi. He played a significant and important role in organising and managing large number of Educational, Cultural, Social, Medical, Service, Sahitya, Art & Trade Organisations. for more.... The Telegraph , The Pioneer

He has received many recognition, citations & Awards including SAMAJRATNA, Hony. Degree of D.R.Lit.Presently Holding The Following :Life TrusteeMarwari Siksha TrustRatanlal Jain Charitable TrustHanuman Sarwagi Charitable Trust

ORGANISATIONAL STRUCTURE

An organizational structure is a mainly hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim.

Organizations are a variant of clustered entities. An organization can be structured in many different ways and styles, depending on their objectives and ambience.] The structure of an organization will determine the modes in which it operates and performs.

Organizational structure allows the expressed allocation of responsibilities for different functions and processes to different entities such as the branch, department, workgroup and individual. Individuals in an organizational structure are normally hired under time-limited work contracts or work orders, or under permanent employment contracts or program orders

ORGANISATION STRUCTURE OF COMPANY

DIRECTOR

Personal

Plant

Finance

Marketing

Logistic

Dept.

Manager

Dept.

Dept.

Dept.

Personal

Production

Finance

Marketing

Logistic

Manager

Manager

Manager

Manager

Asst. personal

Maintenance

Account

Territory

Development

Manager

Engineer

officer

Manager

Staff

Electrical

Asst

A.D.M

Officer

Account

Laboratory

Staff

Cashier

Customer

supervisorStore supervisorExecutive

MANAGEMENT STYLE

“There will always be a need for some selling. But the aim of marketing

is to make selling superfluous. The aim of marketing is to know andunderstand the customer so well that the product or service fits him andsells itself. Ideally, marketing should result in a customer who is ready tobuy. All that should be needed is to make the product or serviceavailable.”

Peter Drucker

Marketing management is the art and science of choosing target

markets and getting, keeping, and growing customers through creating,

delivering, and communicating superior customer value.

Management styles are characteristic ways of making decisions and relating to subordinates. Different management styles can be employed dependent on the culture of the business, the nature of the task, the nature of the workforce and the personality and skills of the leaders. This idea was further developed by Robert Tannenbaum and Warren H. Schmidt (1958, 1973).who argued that the style of leadership is dependent upon the prevailing circumstance; therefore leaders should exercise a range of management styles and should deploy them as appropriate.

Autocratic

An Autocratic style means that the manager makes decisions unilaterally, and without much regard for subordinates. As a result, decisions will reflect the opinions and personality of the manager; this in turn can project an image of a confident, well managed business. On the other hand, subordinates may become overly dependent upon the leaders and more supervision may be needed.

There are two types of autocratic leaders:

•

The Directive Autocrat makes decisions unilaterally and closely

supervises subordinates;

•

The Permissive Autocrat makes decisions unilaterally, but gives

subordinates latitude in carrying out their work

Centralisation, or centralization,is the process by which the activities

of an organization, particularly those regarding planning decision-

making, become concentrated within a particular location and/or group.

In political science, this refers to the concentration of a government's

power

-

both geographically and politically,

into

a centralized

government.

In neuroscience, centralization refers to the evolutionary trend of the nervous system to be partitioned into a central nervous system and peripheral nervous system. In business studies centralisation and decentralization is about where decisions are taken in the chain of command.

Centralized system, is one in which most communications are routed

through one or more major central hubs. Such a system allows certain functions to be concentrated in the system's hubs, freeing up resources in the peripheral units. Another benefit of centralization is the ease of maintaining accurately updated lists of data that can be easily accessed from all points. Centralization's weaknesses are centered on the system's heavy reliance on a few central

components; if the system's hubs are put out of operation, either accidentally or through hostile action, the system and its peripheral components are severely affected

TURN OVER OF KOKAR DEPOT RANCHI

Year

Turnover (in crore)

08-09

1.62

09-10

1.96

PRODUCT AND MARKET

Product (business), an item that ideally satisfies a market's want or need.

The nounproduct is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verbproduce, from the Latin prōdūce (re) '(to) lead or bring forth'. Since 1575, the word "product" has referred to anything produced. Since 1695, the word has referred to "thing or things produced". The economic or commercial meaning of product was first used by political economist Adam Smith.

In marketing, a product is anything that can be offered to a market that

might

satisfy

a

want

or

need. In retailing,

products

are called merchandise. In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project.

In general, product may refer to a single item or unit, a group of equivalent products, a grouping of goods or services, or an industrial classification for the goods or services.

Quality-Assurance

All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials. Rigid quality standards are

ensured at every stage of the manufacturing process. Every batch of drink, packaged drinking water and confectioneries are thoroughly checked by quality experts using the most modern equipment. Our drinks are made available in Tetra Packs and Pet Bottles which retains the freshness of the drink for a long time. The special technology used in the packaging keeps the drink fresh for a longer

period of time. Owing to all these reasons, our products have been awarded with ISO certification. Thus we are engaged in providing the new generation consumers with healthy and delicious drink to refresh.

Future product that launch the Swastik Fruits Product pvt. Ltd. Next

year

PRODUCT MIX OF SWASTIK FRUIT PRODUCT PVT. LTD.

The products manufactured by Swastik fruits product Pvt .Ltd are very limited in range as it is not independent to diversify its product when required. This is because it is a unit of Parle agro Pvt. Ltd. which supply the concentration for different brands of soft drinks.

•Frooti•Bailley Packaged Water•Appy Fizz Apple juice

The chief consumers are young masses. beside direct consumers, hoteliers, restaurant owners and various soft drinks peddlers also used them. Thus it can be said that these are the product of mass consumption. In Mumbai marketing company the head of sales & marketing department is in change of all the marketing activities i.e sales promotion, publicity, advertisement, market survey and shipping. Through his main function is to have a control of the out let distribution, sales manager is assisted by sales executives and sales supervisor.

Products are:-FrootiBrand:Fr ootiPast Agency: TBWA, Everest, Percept and Grey have handled Frooti’s

advertising earlier.

Current agency: Since 2007, the creative duties of Frooti are being

handled by Creativeland Asia.

History of Frooti:

Frooti, or Mango Frooti, as it is popularly called, is the largest-sellingready-to-consume mango drink in India. Launched in 1985, it is theflagship product of Parle Agro Pvt. Ltd. When it was launched, it took the

country by storm as it was the only beverage sold in an innovative TetraPak packaging which was a new concept for Indian consumers.

Ever since its launch, Frooti has acquired a large market share andcontinues to be the most popular mango drink even today. The tagline“Mango Frooti - Fresh and Juicy” has huge brand recall value forconsumers and has helped the brand strengthen and consolidate itsposition as the market leader.

12.The advertising media is the most prominent than other media so

we can say that for improving sale of fruit soft drink should be use

this media and that will affect the sale in the market.

13.Aggressive advertisement is the beneficial promotional activities for the sale promotion. Maximum retailer are agree from the aggressive advertisement.

14.According to response the sale promotion is increase if the brands provide free bottle scheme in the case and also favor in the discount should provide to purchase of product.

15.According to retailer perception time to time new scheme should be provide and regular supply is necessary in the market that improve the sale. Company should also provide the refrigerator for the own product refrigeration.

16.In the market the Maaza brand is the no. one position in providing

the freeze to the retail shop and Frooti is the no. two position so Frooti need to improve in providing the freeze to outlet with better service.

17.Mostly retailers are satisfied with company provided freeze.

SUGGESTION

Need improvement in supply and distribution during the summer

season.

It should provide some extra scheme for retailer and salesman.

It should provide board, banner, and other advertising tools to the

retailers.

A.G.M should also visit at regular interval in the small area.The salesman should be trained to be friendly with retailers.Monitoring should be continued every time so the entire market

can be covered.

Limitation of the Survey

Few people were not responding as we expect from them and they

were reacting for the survey is conducted for false purpose.

Some of the responses might be biased.

Most of the survey was carried out in and around Ranchi city.

It is wholly based on primary data.

As the time was less for conducting the survey, so the survey could

not be conducted in a large area.

BIBLIOGRAPHY

Websites:

www.google.comwww.wikipedia.comwww.swastikgroup.orgwww.parleagro.com

Books:

Statistical Method by S.P.Gupta.Research Methodology by C.R.Kothari.Methodology of research in social sciences by Krishna swami.

ANNEXURE

QUESTIONNAIRE

Questionnaire of Survey Project on “Competitive analysis of Frooti and

its Competitor in Ranchi City”

Dear sir/Madam,

I PURUSOTTAM KUMAR student of PGDM-IB (2nd semester),

School of Management Sciences, Varanasi is conducting a summer internship in

Swastik Fruits pvt. Ltd. Ranchi as a part of our course curriculum which requires

few precious and valuable minutes of yours. It is therefore my humble request to you to opine yourself through the questionnaire enclosed and provide the necessary details as required. It is assured that the information provided by you will be kept confidential and will be used for academic purpose only. Kindly give your responses to the best of your knowledge, experience and belief.

PERSONAL PROFILE

NAME:

AGE:

GENDER: [ ] Male [ ] Female

OCCUPATION:

ADRESS:

CONTECT NO.:

QUESTIONNAIRE

Q. no. 1 Type of outlet.

(a) A class outlet

(b) B class outlet

(c) C class outlet

(d) D class outlet(e) Modern trade outlet.Q. no. 2 Which brand of soft drink you deal in.(a) Frooti

(b) Maaza

(c) Slice

(d) Jump in

(e) Dabur Real

(f) Others.

Q. no. 3 Which company signage you have in your outlet?

(a) Frooti

(b) Maaza

(c) Slice

(d) Jump in

(e) Dabur Real

(f) Others.

Q. no. 4 Which company have better distribution network.

(a) Frooti

(b) Maaza

(c) Slice

(d) Jump in

(e) Dabur Real

(f) Others.

Q. no. 5 Which is most preferred size of the bottle by customer?

(a) 200ml

(b) 300ml

(c) 500ml

(d) 1000ml(d) 1500mlQ. no. 6 Do the customer know the difference between branded and nonbranded soft drink?(a) Yes

(b) NoQ. no. 7 Major age group of customers who buy soft drinks?(a) 5-15

(b) 15-25

(c) 25-35

(d) 25-35

(e) 35-45

(f) 45 aboveQ. no. 8 What do you feel about the price of soft drinks(a) Very high

(b) High

(c) medium

(d) low(e) ReasonableQ. no. 9 Do you feel a price reduction will increase the sales of brandedsoft drinks?(a) Yes

(b) NoQ. no. 10 Which medium affect the sales most?(a) Television

(b) Magazine/Newspapers

(c) Display

(d) Hoardings

(e) campaignQ. no. 11 Do you think that aggressive advertisement further increase thesales volume of frooti?(a) Yes

(b) No(c) No replyQ. no. 12 What kind of promotional activities affect sales mostly?(a) Free bottle scheme

(b) Prize

(c) Discount creates

(d) Others

Q. no. 13 What are your suggestion to improve the sale?

(a) New scheme

(b) Advertisement

(c) Regular supply

(d) Credit facilities(e) Refrigeration systemQ. no. 14 Which company’s provide you a refrigerator?(a) Frooty

(b) Maaza

(c) Slice

(d) Others.Q. no. 15 Are you satisfied with refrigerator by company in your outlet?(a) Yes

(b) No

1. Blowing of bottle Preformed bottle for Frooti, comes Parle agro, production of bottles withthe help of sidle blowing machine and compressed air, bottle formed atthe rate of 1855 bottle/hr. Volume of bottle formed for Frooti productionis of 200ml, 250, 300ml, 500ml, 1litre and 1.5ltr.2. CIP & Sterilization of plant The literal meaning of CIP is clean in place. This process is carried outRegularly per day and after and before production, it also carried out evenwhen a break in production occurs. The time taken in doing CIP variesfrom 4hrs to 6hrs.CIP done at each place/path from the beverage have tobe stored or passed. The following system/tank where beverage passedshould be clean by CIP are namely -

1. CIP of blending tank, Ready beverage tank.

2. CIP of pasteurizer system.

3. CIP of chiller (in case of TCA), filler.CIP uses mainly caustic (NaOH) of strength 1.5%, for carrying out CIP,particular system should be connected with CIP. The motor of CIPmaintain flow rate of 1800 liter/minute.Steps involved in CIP process

Chiller isOF F in these steps

• Pipe line flush with DM water.

• Hot water (80 – 85˚ C)

• Hot caustic soda (85˚ C) flows

• DM water flushUsing Phenolphthalein indicator for checking the caustic is cleaned or not. •

Hot water flow regulate for 30 minuets. Chiller is ON in this step • DM Water flush

Sterilization of plant is done for one hour with hot water at 85˚ C,Sterilization is done in CIP mode to prevent water entering in productline. Filling machine is always in rotation during sterilization.The Following Path of Product are Sterilized at Each Cycle –