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frontpage.com
Olympia press corps34 reporters in 1993About 10 in 2010
Stories missed in 2010• BIAW push to overhaul workers
comp• Battle over bottle water tax and
$505 million bond to help schools• Seattle vs. Pend Oreille County on city owing for electric power from dam
We zig when everyone else zags
AP and the pack frontpage.comBig story of the day Everything else * Tax stories * Business stories * Education stories * Environment stories * Supreme court rulings * State civil litigation * PDC roundups * Tracking top bills
We funnel free stories through other news and political sitesbecause we want page views
News sites Political organizationsSeattle Times BIAWSeattlepi.com AWBThe News Tribune Evergreen Freedom FoundationThe Herald WEAThe Olympian Sierra ClubSound Publishing Political partiesPuget Sound Business Journal Grassroots groupsOthers Others
Target: 10,000 PV/ Day
• Four counties – 3.66 million people• Top 2 business groups – 19,300• WEA – 60,000• Sierra Club – 28,000• White collar, above average income• More than half of state’s businesses• More than half of state’s construction
Ads• Olympian & TNT -- $12 CPM• Seattlepi.com -- $3 to higher than $12 CPM
frontpage.com target -- $5 to $10 CPM
Strengths* Traditional newspaperapproach to news equalswide audience
* Cover what others don’tcover
* Universal reference tool
Weaknesses Mostly untried revenue model
No track record, no reputation
Fierce competition for ads
Weak economy
Finances
•
• In the works•
• Number crunching done next week• Ballpark estimate -- $150,000 to $200,00
Questions?
CreditsPhotos are from flickr.com under Creative Commons licenses with some having extra credit conditions Typewriter www.kentkb.com. Kent K. Barnes / kentkb http://www.flickr.com/photos/kentkb/2308611639/ camerahttp://www.flickr.com/photos/kh-67/3937109155/ statehouse<div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/fusionpanda/210443592/"><a rel="cc:attributionURL“
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href="http://www.flickr.com/photos/oter/">http://www.flickr.com/photos/oter/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
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