Fronteer Strategy Presentation on Sustainability and Co-creation
Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation
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Transcript of Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer Strategy9 Ways to get your team ready for co-creation- MCPC 2011
San Francisco, November 18, 2011
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
ABOUT US
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We develop strategies for growth
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“Co-creation is the chance for others to complete
the work that you started, going well beyond what you
envisioned or intended.”
Henry Chesbrough, author of Open Services Innovation (2011)
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Why co-creation?
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Involving the outside world in a new way
Innovative and compelling concepts
Fresh Ideas, New Perspectives, Great Energy
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ROOFTOPExpert co-creation5 + 10 people1 challenge, 1 day
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9 WAYS
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9 Ways to get your team ready for co-creation...and overcome the various barriers
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People who manage to change have three things in
common, they...
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CHANGECHANGE
9 Ways model
Direction
Motivation
Support
“Know where to go.”
“Genuinely want to get
there.”“Have a
supportive environment.”
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Which can be translated into 3 building blocks each
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CHANGECHANGE
9 Ways model
D
M
S
Start with Why
Shrink the Change
Go for direct Result
Cut the leash
Do it together
Discover the
feeling
Set the scene
Make it a habit
Get the board in
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So we interviewed 10 companies - our clients
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Technology
FMCG
Financials
Airlines
On-line
Public
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On: how they think they scored on these
9 dimensions
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CHANGECHANGE
Start with Why
Cut the Leash
Set the Scene
9 Ways model
What went well:
“We know how to start.”
D
M
S
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“Commitment and enthousiasm
upfront.”
- KPN
“Constructive atmosphere, clear
objectives.”
- HEINEKEN
“Stimulated open innovation culture.”
- GRUPO SOS
What went well?
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CHANGECHANGE
Shrink the Change
Go for direct Result
Make it a Habit
9 Ways model
What did not go well:
“We don’t know how to make it manageable, tangible and repeatable.”
D
M
S
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“Implementation and follow-up
lacked.”
“Not seen as starting point for
change.”
- KPN
- ACHMEA
“Difficulties to keep momentum.”
- KLM
What did not go well?
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So what to do differently next time?
How to make the 9 Ways work?
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Sessions
Outside Experts
Setting & Structure
Dedication & Energy
Bring it to Life
Create a Learning Cycle
Champion Outcome
Embed
Keep the same: Do differently:
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To summarise:
CAPTURE THE ENERGY AND DIRECT IT
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And just to show you what it looks like..
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Movie
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