Fronteer Strategy Company Presentation 2012
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Transcript of Fronteer Strategy Company Presentation 2012
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer StrategyCompany presentation
Amsterdam, 2012
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 2
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Amsterdam Based, Global Reach
Our office
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We help brands to innovate. Successfully
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We help brands to innovate. Successfully
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Get fresh perspectives
Bring energy & momentum
Create a mandate to changeDevelop
compelling concepts
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What do we do?
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Co-creation
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“Co-creation is the development of new products, concepts or services together with customers, partners
and other expert stakeholders.”
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Our ambition: Let the innovators of
our time embrace co-creation
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“You cannot solve a problem
with the same thinking that
created it.”
Albert Einstein
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“No matter who you are, most of the smartest people work for someone else.”
Bill Joy, Founder Sun Microsystems
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Our co-creation services
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Expert co-creation
Consumer validation
Crowd co-creation
Coalition co-creation
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
ROOFTOP
Strategic co-creation tool to tackle toughest challenges. Develop breakthrough innovations and commitment in one day.
TREEHOUSE
Explorative co-creation tool to create a wealth of ideas.Find biggest opportunities and create energy in half a day.
Our co-creation services
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Expert co-creation
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Our co-creation services
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Consumer validation
ELEVATOR
High-impact validation & co-creation tool to improve concepts. Test and enrich concepts and define next steps in half a day.
ON-LINE ELEVATOR
On-line validation & co-creation tool to improve concepts. Test and enrich concepts anywhere in the world in 1 week.
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
CLUBHOUSE
Develop valuable concepts and strategic partnerships. Set out a new strategy and bring it to life. Duration TBD.
Our co-creation services
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Coalition co-creation
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
CAMPSITE*
Find the best ideas and people out there, on-line. Get conversations going with customers and employees. Duration TBD
Our co-creation services
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Crowd co-creation
*Always in cooperation with an entrusted Fronteer partner
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Our co-creation services - details
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Expert co-creation
Consumer validation
Crowd co-creation
Coalition co-creation
ROOFTOP8 experts
5 client team2 consultantsvisualiser(s)
TREEHOUSE2 experts
4 client team2 consultantsvisualiser(s)
ELEVATOR OFFLINE8 expert consumers(based on screener)
5 client team2 consultants
ELEVATOR ONLINE8 expert consumers
2 client team2 consultantsmoderators
CLUBHOUSE1-8 external parties of e.g. 1-4 people
1 client team of 2-6 people2 consultants
CAMPSITE500+ consumers100+ employees
4 client team2 consultantsmoderators
All participants are hand-picked. They are eager to
contribute, enthusiastic, open, creative, critical &
constructive, and fit a challenge-specific profile.
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Rooftop case
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
KLM’s ‘Social Seating’ co-created with hand-picked experts
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Elevator case
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Bugaboo Donkey validated & enriched with urban parents
Red Dot Design Award winner 2011
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On-line Elevator case
Philips Avent app co-created on-line by young mothers
Webby Award winner 2012
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Global Elevator case
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1. Shanghai
2. Mumbai
3. Jakarta
4. Lagos
5. Mexico
Nokia mobile phone propositions co-created locally
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Market intelligence
Brand development
Anthropology
Other services
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Co-creation Service design
Prototyping
Business modeling
POST CO-CREATIONPRE CO-CREATION CO-CREATION
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Other services
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PRE CO-CREATION
Helicopter market & competitive analysis
Hawthorne consumer behaviour & insights
Lighthouse brand promise and ambition
Market intelligence
Brand development
Anthropology
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Other services
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POST CO-CREATION
Factory new business model development
Highstreet consumer touchpoint creation
Garage tangible, testable mock-ups
Service design
Prototyping
Business modeling
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Fronteer Strategy
What sets us apart?
- A team of consultants and expert connectors
- Backgrounds in design, engineering, business, anthropology
- Close cooperation with the client’s team
- Hand-picked experts, in-house recruiting
- A database of 1000+ experts worldwide
- A hypothesis-driven, structured process
- Always creative, always strategic
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What co-creation looks like
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Teamwork
Discussion
Visualisation
Presentation
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Where we’ve been
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Amsterdam Tokyo
LondonNew York
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“Fronteer is changing the game. Their strength is connecting people
internally & externally.
The status quo is challenged with fresh views - creating support at the
same time.”
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- VP Marketing KPN
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Anthropology & Brand Development
James Veenhoff studied business and anthropology, has extensive experience in the development and marketing of premium brands and is former director of Amsterdam International Fashion Week.
Partners
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Engineering & Co-creation
Martijn Pater graduated in Industrial Design Engineering, gained extensive consulting experience at Bain & Company and is an expert on innovation & co-creation.FRONTEER
STRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Please contact us for requests & details
Our project fees include:Preparation, analysis, recruiting, tailor-made session,
set-up, moderation, reporting, strategic recommendations, venue, incentives
+31 (0) 20 475 0555
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
www.fronteerstrategy.com
@fronteerstrat
www.facebook.com/fronteerstrategy