Front Range Community College
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Transcript of Front Range Community College
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October 13, 2011Bayard Advertising Agency, Inc
bayard
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Overview
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Who we are.
2000, 01, 02, 03, 04 ,05, 06 , 07, 08…EMA/ERE Creative Excellence Award winning agency.
2007 TMCA
Compass Award
Multiple Winner
2008 NAA Advertiser of the Year
National Council for Marketing & Public Relations
• 14 Offices Nationally…and Growing
• Strategic Partnerships Serving Canada, Europe, Asia and Latin America
• Largest Privately-Owned Recruitment Agency
• 200+ Employees
• Award-Winning
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+ Key team members4
Strategy & Client Service Interactive & New media Creative
Eric Holwell Director of Digital Strategies Denver
Michael Halperin Director of Interactive ServicesNew York
Louis NaviaskyPresident/ COO
Matthew GilbertNational Creative Director & Branding
Specialist New York
Shane SimmonsRegional Creative Director Denver
Tara DanforthSenior Account ExecutiveDenver
Andrea AbbottWorklight Account ExecutiveDenver
Marissa SelvaAccount ManagerDenver
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+ Making the Most of Your Recruitment Options
It’s all about your strategy.
Research and Strategy
• Market Research• Focus Group Development• Visual and Competitive Analysis• Brand Evaluation• Quantitative and Qualitative Interviewing• Media Mix Study• Job Board Performance Analysis• Web and ATS Analysis• Communications Strategy• Audience Profiling and Definition• 360º Brand Development
Integrated Marketing
Print • Newspapers • Magazines • Outdoor • Environmental • Job Fairs and Collateral • Direct Marketing • Marketing Communications • Transit and Vehicle
Hypermedia• Traditional Radio• Satellite Radio• Recruitment/Show Video• Television and Broadcast• Cinema Previews• Employee Referral Programs• Employee Retention Programs
Interactive Development
• Full Website Development• Career Portal Development and Hosting• ERP and Special Purpose Microsites• Alumni Sites• Job Board Posting• Rich Media Job Board Postings• eCards• eMarketing• Banner Campaigns• Pay-Per-Click• Search Engine Optimization• User Experience Consulting• Job Fair Special Interactive Collateral• Presentations and Corporate Video
Tracking and Processing
• Extranet ROI Tracking• ATS Package Selection• Statistical Analysis• Performance Metrics• Recruitment Outsourcing
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Pikes Peak CC13%
CC of Denver11%
Arapahoe CC9%
Colorado Mountain College9%
Red Rocks CC8%
CC of Aurora7%
Pueblo CC7%
AIMS6%
Northeastern JC4%
Trinidad JC2%
Morgan CC2%
Colorado Northwestern CC2%
Lamar CC1%
FRCC19%
Front Range Community College
Low Cost
Diverse
Convenient
Flexible
Nearly 1 in 5 college students in Colorado
attend FRCC
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Employment Branding
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Creative Development Process
Envision2 Build3Discovery1
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Interactive
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+Online recruitment strategy
Reach = Findable
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Search Engine Marketing
90% of users start their career search and research information
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+ PPC – Performance Marketing
Using guaranteed first page search results to increase:
- Brand awareness- Traffic to your website- Campaign value
Impressions are FREE
Only pay when someone clicks on your ad
Ads are only generated when someone enters in a relevant term
Customized messages for stronger connection
Geo-target your campaign to a region, State or city.
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+ Google – Pay-Per-Click
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+ Aggregators - PPC
Sponsored
Organic
Organic and Sponsored
Potential
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Social Media Growth
• 7 out of the top 20 sites are social networks
• Over 200,000,000 profiles live on facebook
• Youtube has more searches than Yahoo
• Time spent of social networks doubles in a year http:/shar.es/baxx (ShareThis.com)
261,210,000U.S. Searches
1,205,393,000Global Searches
KEYWORDSFacebook WordpressYoutube FlickrTwitter BloggerPhotobucket DiggLinkedin Social Networking
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+ Facebook Social Ads
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+ Target Your Industry
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+ Facebook Page
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Basic Page Example
Gables Residential
• Photos Tab• Careers• Videos Tab
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LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.
Banner Advertising • Wide Skyscraper• Leaderboard• Medium Rectangle• Text Link
LinkedIn has over 35 million members Executives from all Fortune 500 companies are LinkedIn members
Targeting Options • Run-of-Professionals• In-Crowds: Corporate ExecutivesIT Professionals Small Business Prof.Entrepreneurs Finance ProfessionalsSales Professionals• Custom Targets
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Recommended Spend: $1,000/month
Projections: @ $1,000•2,000 clicks/month
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Recommended Spend: $500 - $750/month
Projections: @ $500• 375 clicks/month
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+ Higher Education Websites
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+ Diversity of Higher Education
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+ Reporting
• Measure Online Performance• Compare Solutions• Individualized Consultation
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+ Engaging Talent
A foundation to attract, engage and recruit talent
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+Cost (Basic Pages)
Basic Page Deliverables 4 rotating profile images Image formatting/resizing/uploading (Photo Album) Upload videos/sync to/from YouTube
Cost - $3,500
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Best Practices
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+Employee Referral Program
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• 322 fans in three days• Received 77 applications – 3
hires• Kicked off with welcome video• Tabs for position information,
company benefits, quality of life in Phoenix
• Still has over 300 fans to continue communication
Facebook Virtual Career Fair
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+ eRecruiting: email marketing
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Career Site
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• Foundation• Portal for everything you do• Measure results• Optimize your campaigns
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+ Microsites
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Microsites streamline communication to your target audiences. It will increase your application conversions and help you track with more assurance.
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+ Recruitment Video
Example EMDC Admissions Rep
Jobing.com
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+ Behavioral TargetingKey behavioral data is scientifically processed and audiences are constructed and made available to marketers
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+ Online Display - Google Network
Thousands of relevant sites and content within Google’s network
Extremely large passive audience PPC – performance based display
advertising Impressions are free Global reach
Banner Ad Creative
Skyscraper Creative
LREC Creative
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+ Sourcing and Screening
• Reduce contingency firm spend• National sourcing/relocation• Consistently hiring same positions• Not reviewing 100% of resumes• Ramping up quickly• Downsized recruiting staff• Hard-to-fill positions
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Looking for promotional products?
Whether you are looking for a specific item or just browsing for ideas, our site is your one-stop shopping source. From fun items to the traditional, you can easily shop for some of the hottest items on the market.
Check it out at: http://bayardad.logomall.com
Logomall
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+ Extranet - Craigslist Posting Creator
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Online Recommendations
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+ Facebook Page
Recommended Spend: $750/month
Projections: @ $750• 525 clicks/month
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+ LinkedIn Recommended Spend: $800/month for 12 mos- Job Slot- Recruiter License
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Dean of Instruction CareersFRCC has a great opportunity for a Dean of Instruction. Learn more. www.frontrange.edu
College Instructor Jobs in COJoin the FRCC team. Nowhiring College Instructors. www.frontrange.edu
Community College CareersLearn about exciting career opportunities at Front Range CC. www.frontrange.edu
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Recommended Spend: $1,500/month
Projections: • 420,000 impressions/month• 525 clicks/month
Google Keywords:Higher ed jobsHigher ed careersHigher education jobsHigher education careersJobs in higher edJobs in higher educationProfessor careersProfessor jobsCollege dean careers
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+ Indeed
Indeed Recommended Spend$1,000/month
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+ Simply Hired
Simply-Hired Recommended Spend$500/month
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+Thank you
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+Creative Options
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+Input Information
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Editable Text Box
HTML Coding
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+Copy to Craigslist
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+Copy to Craigslist
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+
Craigslist posting looks clean and contains the Sports Authority fonts, logo and images
Craigslist Posting