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Summer Training Project Report

on

Research of the Satisfaction Level of ICICI

Prudential Life Insurance

Submitted in the partial fulfillment of the degree of Bachelor of Business

Administration

Nov.-2011

JAMIA HAMDARD (DEEMED UNIVERSITY)

Submitted to:

Mr. Mushahid Raza( Project Supervisor)

Submitted By:

Farha Abbasi

Enrollment No.-ODL/09/403/389

B.B.A Final Year

JAMIA INSTITUTE OF MANAGAMENT AND TECHNOLOGY,

RAMPUR U.P.

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Research of the Satisfaction Level of ICICI

Prudential Life Insurance

By

Farha Abbasi(Student, BBA Final Year)

SUBMITTED TO THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR

THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

AT THE

JAMIA INSTITUTE OF MANAGEMENT & TECHNOLOGY

November, 2011

The author hereby grants to JMIT permission to reproduce

and to distribute publicly paper and electronic copies

of the project report in whole or in part.

Signature of Student:- _____________________________________________________________________

JIMTNovember 2011

Certified By:-_______ ______________________________________________________________________

Mr. Mushahid Raza(Project Supervisor)

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ACKNOWLEDGMENT

A great many people are preparing their project but I would like to express my deep

sense or gratitude to ICICI Prudential Life Insurance Company Limited.

I am grateful to my guide Mr.Danish Khan who is a Market Executive in ICICI

Prudential Life Insurance and guide Mr. Mushahid Raza sir, who is faculty of JIMT

(Jamia Institute of Management & Technology) who has been a constant source of

inspiration for the intellectual stimulation and guidance. His timely advice and very

illuminating discourses on the subject of this report and related areas made this report

possible.

My family has also play an important role in completion of this project.

I also thank several others who contributed in their own way to make this project

possible.

(Farha Abbasi)

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PREFACE

Myself Farha Abbasi is the student of BBA (Bachelor of Business Administration)

final year in JIMT (Jamia Institute of Management and Technology). During my course, Ihave given an assignment of marketing research. The topic of my research is Research of

the satisfaction level of ICICI Prudential Life Insurance in Rampur City.

The summer training project that I have undergone at ICICI Pruential Life Insurance

was the most memorable part of my program. It has improved my knowledge and as well

gave me the opportunity to face the corporate world. I have been made to know exactly what

is expected out of me. It was a tough but a challenging part of my career and I have enjoyed

every part of it. The summer training at ICICI Prudential Life Insurance has prepared andmade aware of exactly how organization functions and also how different it is from class

room teaching. It has provided me an excellent opportunity for my self-growth and

development. The summer training project has given me the opportunity to test my caliber

and analyze myself.

Through this summer training project I came to realize the difference between

theoretical knowledge and practical. They can be compared to the different side of the coin;

knowledge is required for practical application. The training gave me an opportunity to

continue both the above and use them as a synergy also use it them in the best advantageous

way.

In the period of training I has undergone as part of my fulfillment of course I was

well acquainted with the marketing system of Insurance sector. The report consists of all

descriptions of what I have done during this period.

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EXECUTIVE SUMMARY

Through the project, I understood the satisfaction level of ICICI Prudential Life

Insurance. Insurance encompasses of many things from the car, house etc. to the human

being. My area of summer training and my company deals with basically in insurance sector.

A human being is a unique income generating assets. He earns not only for himself

but supports the family. It is likely somebody will die before he is able to fulfill his familys

responsibilities in which case the family is in difficulties. Sometime a person is not able to

earn but lives for a long time, the risk of living too long. In the days when joint family

system has collapsed this person can face hardship. Thus a human being is exposed to two

types of risk premature death and risk of living too long.

The job allotted to me was to go and meet the clients, in the way of filling up of

questionnaire. The questionnaire was designed by the organization. The main objective

behind this was to determine their view about the insurance sector, in short the company

wanted business. It started with understanding the subject and was required of me. The data

collected was mainly by way of survey I did. My sample size was 100. The data I have

collected will be important as this will make business for the company. I have analyzed thedata I has collected and there are some interesting findings which is discussed in the analysis

section and accordingly recorded.

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TABLE OF CONTENTS

Introduction

Research Objectives

Company Profile

Product Profile

Literature Review

Research Methodology

Data Analysis and Interpretations

Conclusion

Suggestions

Limitations

o Bibliography

o Appendices