From%ideas%to%business:%how%to% … · 2015-10-06 · Liability of neweness (Stinchombe, 1965) 1)...
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Transcript of From%ideas%to%business:%how%to% … · 2015-10-06 · Liability of neweness (Stinchombe, 1965) 1)...
From ideas to profits…
Opportunity recogni@on
Liability of neweness (Stinchombe, 1965)
1) new organizations operate inefficiently as long as people do not learn their roles, and
2) organizational routines have not been developed;
3) “new organizations must rely heavily on social ties among strangers” (p. 149), and the consequent lack of confidence translates into an additional source of organizational inefficiencies;
4) the construction of a stable portfolio of customers takes some time, during which customer-producer ties are still very fragile.
Start-‐up: Failure or success?
Ecologies «pull models»
• Industrial districts
• Clusters • Corporate spin-‐off
• Academic spin-‐off
Industrial policies «push models»
• Business innova@on centres (BIC)
• Science parks (PST)
• Business accelerators
• Tradi@onal business incubators
New ecologies «hybrid models»
• Networked incubators
• Virtual incubators
• IDs • Clusters • Spin-‐off
Ecologies Pull
models
• Science parks
• Tradi@onal incubators
Policies Push models
• Networked incubators
• Crowdfunding • Crowdsourcing
New ecologies Hibrid models
Rimedi?
«Natural incubators» Towards the governance of ecologies
Business incubators as proto-IDs/cluster?
Geographical proximity Cogni@ve proximity
How to sustain entrepreneurship?
The business incubator
• Start-‐up companies located in a business incubator have – a higher survival rate (Ferguson and Olofsson, 2004; Sherman, 1999) – Higher sales growth (Löfsten and Lindelöf, 2001, 2002; Colombo and
Delmastro, 2002) – Be5er innova7on performance (Tamásy, 2007)
• if compared to similar start-‐up companies not located in a business incubator.
Incubators: yesterday, today…& tomorrow
• Business innova@on centres (BIC) • Science parks (PST) • Business accelerators • Tradi@onal business incubators • Networked business incubators • Virtual business incubators
No-profit incubator For-profit incubator
From to
time
needs
Year 0 Year 1 Year 2 Year 3
Service category Services Sources of compe88ve advantage
Compe8tors
Physical infrastructure Office space, desk, PC, telephone ameni@es
Favourable rent/lease terms, volume discount, shared use
Municipali@es, science parks, real-‐estate/landlords
Office support PC & equipment support, secretary & mail, security
IT support & lease, recep@on services, safety & protec@on
Science parks, real estate operators
Access to capital
Internal Direct investment
Own incuba@on fund, milestone instalments, road-‐shows
Venture capitalists, business angels, crowdfunding plagorms
External Access to VCs, business angels and investors
Process support
Internal Coaching, mentoring, consul@ng & legal advice
Access to technical experts, start-‐up training, business planning, strong involvement/commitment of the management team in the entrepreneurial ini@a@ves
Law & accountancy firms, consultants, business angels
External
Networking Internal Formal and informal rela@onships with key employees
“Rolodex”, internal matchmaking, travel support
HR firms, networking organiza@ons, virtual social network (i.e. Facebook and Linkedin), VCs and business angels, clusters and industrial districts
External Formal and informal rela@onships with customers, suppliers, partners
Source: Adapted from von Zedtwitz and Grimaldi (2006).
The networked BI
Physical infrastructure & Office support
Access to capital and Process support
Networking
inter-organizational formal linkages
interpersonal cooperative interactions
Networks in a networked BI
Source: Grandinetti and Sedita 2014
…The web, the future?
• Media – Wired Italian Valley. – CheFuturo! by Riccardo Luna. – Wikli. by Marco Magnocavallo. – Innov’azione. Rivista trimestrale edita da Emil Abirascid.
• On line communi@es/off line events – Italian startup scene. + 18000 members on FB. Community of Italian startupper founded by Stefano Bernardi.
– Indigeni digitali. + 14000 members on FB. Community founded by Fabio Lalli. Organizza anche even@ per gli aman@ della cultura digitale e dell’innovazione in Italia.
– Startup business, founded by Emil Abirascid. Startupbusiness is a hub for the Italian tech ecosystem with a focus on the European and Mediterranean innova@on scenes. It consists of a business-‐networking plagorm, a plagorm of services, an editorial area that includes Startupbusiness News, and the Startupbusiness Review newsleper.
– Girl Geek Dinners, founded by Sarah Lamb, organizes events and training ini@a@ves for technology lover girls
…The web, the future?
E-‐crowds • Crowdfunding…and beyond – Kickstarter. Born in 2009, is the largest plagorm
– Starteed. Founded by Carlo Bedino in 2011. Crowdfunding , crowdsourcing and co-‐crea@on plagorm. Once the idea finds support, the plagorm offers a social e-‐commerce service.
What is your homework about?
• This year, I launched a new project: – ADOPT A START-‐UP!
How many?
• About 6 start-‐ups • 4 have been already selected • Other 8 are under scru@ny • They all have replied to a call over FB or via e-‐mail
How does it work?
• Next week there will be the presenta@ons of the start-‐ups – A short pitch followed by a discussion – What can we do for improving the chance of success of the start-‐up?
• Marke@ng research • Scenario analysis • Unconven@onal marke@ng • …
Feel engaged! • Feel free to pose ques@ons and to comment on what are you gonna listening next week.
Success
• The more the interac@on, the beper the defini@on of your project, the higher the probability to do a good job!
No worries
• You are not alone in this adventure • Me and a research assistant will support your work and provide comments and advice
GOOD LUCK!
