From Web Host to Cloud Host

Syed HashmiFounder & CEOHosting Controller Inc.

Agenda

• What is Cloud Hosting• Cloud Hosting Market Size• From web host to cloud host• Five steps to be a cloud host• How HC allows you to be a cloud host

What is Cloud Hosting

Traditional hosting revolved around hosting websites and web applications

Cloud allows hosting of multiple services making the host into a “Service Provider”

Benefits of Cloud

• Increased utilization of resources

• Lower TCO• Increased mobility• Multi-Tenancy• Benefits of scale

Press Release

“The Future of Virtualization, Cloud Computing and Green IT – Global Technologies & Markets Outlook – 2011-2016”.

Market Intel Group’s new research report

Cloud Value Chain

Broadly categorized cloud based hosting value chain

Infrastructure Platform Software

Infrastructure as a Service (IaaS) Providers only provide the basic compute, storage and networking resources.

Infrastructure Only Providers

Bundling the Infrastructure with some ‘non-domain specific’ hardware and software, makes it a Platform.

Platform Providers

• Virtual Phone Lines• Media Mixers• Servers

Platform Example

A Unified Communications Platform would include:

Based on the Platform above, users can run any of the following applications on their own:

• Office Communications• Audio or Video Conferencing• Company IVRs• Voice Mails

Platform Sample Applications

Software as a Service (SaaS) Providers go a step further on the value chain and also provide the software that runs on the infrastructure.

Software Service Providers

SaaS Examples

Hundreds of more domains with thousands of available options both in freeware and commercial software.

Domain Knowledge !

Host Value Addition in SaaS

• Managed hosting of the Software as a Service

• Monitoring of the software as a Service

• Maintenance of the software as a Service

Further Value Additions

Hosts have an opportunity to go further deep down the value chain and possibly offer:

Providing commercial software is yet another avenue of revenue.

SPLA (Service Provider License Agreement) is common with most software vendors allowing the host to rent the software back to back and ‘pay for use’.

Commercial SaaS

Five Steps

Arrange Hardware

Arrange Control Panel

Prepare Offerings

Price your offering

Start Selling

Step 1

Step 2

Step 3

Step 4

Step 5

Five Steps to launch your Cloud Hosting Service

Step 1: Arrange Hardware

Arrange initial bare bone Linux and/or Windows servers

Setup a combined control panel including:

• Provisioning Server• Self-care Portal• Service Manager

The combined product is called a “Master Console’

Five Steps to launch your Cloud Hosting Service

Step 2: Arrange Control Panel

Make “Template” images of all your “Cloud Offerings” both on Linux and Windows

Five Steps to launch your Cloud Hosting Service

Step 3: Prepare Offerings

Make your Cloud Plans and Packages

Five Steps to launch your Cloud Hosting Service

Step 4: Price your Offerings

Sign up customers and give them charge of their service through their self serve portal on the master console

Five Steps to launch your Cloud Hosting Service

Step 5: Start Selling

• Should have support for both Linux and windows

• Allow self-serve for customers

• Integrate with any third party billing system

• Basic Service Management

Feature Check list: Master Console

HC Virtualization Suite

About Hosting Controller

• Based in Richmond, BC Canada• Started development in 1997• First control panel launched in 1999• 5000+ companies purchased the panel so far• Thousands are using it till today

• Latest version 8.0• Supports both Windows and Linux• Complete “Master Console” for Cloud Hosting

Hosting Controller Product

Supports provisioning and provides self-care for:• Windows Web Hosting• Linux Web Hosting• Hosted Microsoft Exchange (Full Suite)

Hosting Controller Product

Suite 120, 10691 Shellbridge WayAirport Executive Park Building #4Richmond, BC V6X 2W8Canada

Contact Hosting Controller

Tel: (604) 227 0272

Email: sales@hostingcontroller.com

Website: http://HostingController.com