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FROM TORTOISE TO CHEETAH Streamlining news aggregation with Inoreader and Paper.li Kathy Elliott,...
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1 FROM TORTOISE TO CHEETAH Streamlining news aggregation with Inoreader and Paper.li Kathy Elliott, MS, MLIS Assistant Librarian, San Diego Zoo Global [email protected] http://library.sandiegozoo.org Image: © San Diego Zoo Global. All rights reserved.
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Transcript of FROM TORTOISE TO CHEETAH Streamlining news aggregation with Inoreader and Paper.li Kathy Elliott,...
FROM TORTOISE TO CHEETAHStreamlining news aggregation with Inoreader and Paper.li
Kathy Elliott, MS, MLISAssistant Librarian, San Diego Zoo [email protected]://library.sandiegozoo.org
Image: © San Diego Zoo Global. All rights reserved.
Why aggregate news?
Image credit: © San Diego Zoo Global, all rights reserved
The big picture
We share common goals• Meet patron/client information needs
• Support organization’s mission
One piece of the puzzle
Our users need to stay
current• Relevant news & events
Not easy!• Limited time
• Diverse needs
Diverse needs
Customized news aggregationBenefits to users &
organization• Relevant current news
• Effortless access, time savings
• Stimulate discussion, ideas,
collaboration
Benefits to you• Repeat advertising
• “Pull” marketing
• Demonstrate value
SDZG LibraryZoo & Conservation News
Image credit: © San Diego Zoo Global. All rights reserved
Creation
Briefs – 2001-2010• Linda Coates
Evolution
Zoo & Conservation News – 2011-2014• Talitha Matlin, Amy Jankowski, Kathy Elliott
Evaluation
Pros• Relevant news delivered to in-box
• Stories “pre-digested” into key points
• 400+ subscribers by end of 2014
Cons• Labor-intensive: 10++ librarian hours per week
• Appearance dated, functionality limited
• No usage tracking
• Copyright concerns
Inspiration
Internet Librarian 2014
• Introduced to Paper.li by Kenn Bicknell• Dorothy Peyton Gray Transportation Library, Los
Angeles
Fast forward: 2015Image credit: © San Diego Zoo Global, all rights
reserved
Nuts and bolts
Image credit: © San Diego Zoo Global, all rights reserved
Tool #1: Paper.li
Newsletter publishing platform• Geared toward non-profits• Small fee for extra options
Easy options for adding stories• Subscribe to RSS feeds• Tweet to dedicated Twitter account• Add manually with widget
Customized look and output• Banner, logo, colors, categories• Arrange stories on page• Marketing options
Automatic usage metrics• Dashboard, email, Google Analytics
Paper.lidashboard
Tool #2: Inoreader
Free RSS feed reader• User-friendly interface• Versatile: filters and rules• Extra options with small annual fee
Subscribing to news sources is a snap• Publishers’ RSS feeds• Personal Google news searches RSS feeds
Reviewing news in one spot saves time• Browse headlines• Open/review selected stories for relevance• Add to Paper.li with Twitter or bookmarklet tool
Workflow
Tuesday: volunteer• Skim Inoreader for relevant Sat-Tue stories• Collect relevant headlines & URLs
Friday: librarian• Review Sat-Tue picks, add Wed-Fri stories• Tweet stories with selected hashtags, create draft• Add remaining stories with bookmarklet tool• Position stories as desired, publish
identify
stories
submitstories
format &
publish
Results
Image credit: © San Diego Zoo Global, all rights reserved
Wow! This is great. Thank you!
… we actually get a lot of leads from your weekly digest email and share that content mainly on our @sdzglobal Twitter and Facebook accounts. So we owe you a big thanks for that!
I have been talking to Debra and Ted for ways that we can use this to expand PR's news gathering and sharing abilities …
i preferred the summary newsletters in email format. the link-to page is something i dont visit, and i feel i am missing info ...
A few holdouts …
Nearly all positive …One look, and I subscribed immediately.
User response: enthusiastic
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Week Number
SubscribersCumulative Totals
Email list: growing
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Week Number
Newsletter ViewsCumulative Totals
Online views: adding up
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Week Number
Article ReadsWeekly Click-Throughs to Full Article
Articles read: varies by week
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Before After
Staff Hours per Week
Librarian
Volunteer
Reduced workload: ↓ 55%
Costs & Benefits
Image credit: heyesther via Flickr. Some rights reserved.
Image credit: biodiversitylibrary.org/page/2948225. Some rights reserved.
Downside Lost features• Simple headline list• Summaries• Citations, DOIs• Federal Record
notices
Added costs• Paper.li Pro: $99/yr• Inoreader Plus:
$30/yr
UpsideUser• Easy to keep current• User-friendly & inviting• Social media options
Organization• Marketing• Ideas/leads• Competitive intelligence
Library• Meet user needs• Advertising• “Pull” to library site• Demonstrate value
Image credit: © San Diego Zoo Global. All rights reserved.
Scenarios
Image credit: © San Diego Zoo Global. All rights reserved.
Scenario #1Baby steps
RSS + auto publish• Populate Paper.li with RSS
feeds• Auto publish daily/weekly
Pros• Little/no effort• Push/pull advertising• Usage statistics delivered to
you
Cons• No editorial control• Requires relevant, focused
feeds
Image credit: © San Diego Zoo Global. All rights reserved.
Scenario #2A bigger leap
Twitter + auto publish• Set Paper.li to publish only
tweets• Review news in a feed reader• Tweet selected stories• Auto publish daily/weekly
Pros• Customized focus• Target user groups• Editorial control• Real-time option via Twitter
Cons• Librarian time commitment
Image credit: © San Diego Zoo Global. All rights reserved.
Questions,anyone?
Kathy Elliott, MS, MLISAssistant Librarian, San Diego Zoo
[email protected]://library.sandiegozoo.org
Image credit: © San Diego Zoo Global. All rights reserved.
