From the Diamond Capital of the World to the Pearl of · 2019-03-26 · diamond research centres....

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From the Diamond Capital of the World to the Pearl of the Orient Purchase your Shape of Antwerp jewellery exclusively from our official flagship store on the Tmall platform. Scan the QR code to visit our store:

Transcript of From the Diamond Capital of the World to the Pearl of · 2019-03-26 · diamond research centres....

Page 1: From the Diamond Capital of the World to the Pearl of · 2019-03-26 · diamond research centres. Simply put, ‘Cut in Antwerp’ is a perfectly polished diamond. Our passion continues

From the Diamond Capital of the World to the Pearl of

the OrientPurchase yourShape of Antwerp jewellery exclusively from our offi cial fl agship store on the Tmall

platform.

Scan the QR code to visit our store:

Page 2: From the Diamond Capital of the World to the Pearl of · 2019-03-26 · diamond research centres. Simply put, ‘Cut in Antwerp’ is a perfectly polished diamond. Our passion continues

Shape of Antwerp: a glittering tale

Peel back the layers of our diamond heritage and you’ll discover the creative dynamism behind the diamond industry. Look beyond our traditions and you’ll unravel the mysteries and beauty of diamonds. Explore the multi-faceted nature of diamonds and you’ll uncover Antwerp’s craftsmanship and diamond expertise which has inspired people for over 550 years.

All of this comes together in a breathtaking story called the Shape of Antwerp.

Shape of Antwerp inspires current and future genera-tions to embrace the allure, style and value of diamonds.

Shape of Antwerp, where heritage and innovation come together

At Shape of Antwerp, we are proud of our heritage and skills, but we do not let tradition stand in the way of innovation.

Every diamond mounted in our jewellery is “HRD Antwerp certified” which is a quality label by , Europe’s leading authority in diamond certification. This allows our consumers to purchase diamond jewellery with full confidence. Thanks to innovative blockchain technologies and trustworthy partnerships, you have full transparency. Simply scan the unique QR code of your diamond to trace its journey from the Diamond Capital of the World to the Pearl of the Orient.

Shape of Antwerp: passion and craftmanship

Antwerp’s highly skilled master cutters combine tradi-tion with modern technology developed by Antwerp’s diamond research centres. Simply put, ‘Cut in Antwerp’ is a perfectly polished diamond.

Our passion continues in our jewellery designs. Belgian designers embrace the rich culture of our Antwerp diamond heritage, as can be seen in every aspect of the jewellery creation, from the design to the choice of diamonds and materials.

Shape of Antwerp jewellery is distinguished by the beauty of its designs, the quality of its diamonds and the excellence of its craftsmanship. Each piece of jewellery embodies the creative ideas of its origins and the artistic values of the master Belgian goldsmiths.

Diamonds are a gift of true love

The very word ‘diamond’ comes from

the Greek ‘adamas’ meaning unconquerable,

suggesting the eternity of Love.