From Technology to Product - svpma.org · • 1000’s of customers • SolarGuard ... $50 $0 OLD...
Transcript of From Technology to Product - svpma.org · • 1000’s of customers • SolarGuard ... $50 $0 OLD...
The Energy Imperative
10000
100000
GDP Per Capita
United States
Slide 7
Sources: World Resources Institute; International Monetary Fund
100
1000
100 1000 10000 100000 1000000
Energy Use Per Capita
GDP Per Capita
Ethiopia
Increasing Energy Demand
400
500
600
700
800
Quadrillion Btu Renewables
Nuclear
Coal
Natural Gas
Slide 8
0
100
200
300
198019
8419
8819
9219
9620
0020
0420
0820
12E
2016
E20
20E
2024
E20
28E
Quadrillion Btu
Natural Gas
Liquids
Source: EIA
Rising Electricity Costs
Average CA Electricity Prices
12
14
16
18
Slide 10
Source: CEC
0
2
4
6
8
10
1960 1970 1980 1990 2000 2010
Residential
Commercial
Investment in Solar
$5.0
$6.0
$7.0
$8.0
$9.0
Billions ($)
Solar
Slide 15
Source: cleanedge.com$-
$1.0
$2.0
$3.0
$4.0
$5.0
2004 2005 2006 2007 2008
Billions ($)
Solar
Cleantech
Market Expansion
US Grid Connected Installations
250
300
350
MEGAWATTS INSTALLED
Global Solar PV Market
5000
6000
7000
MEGAWATTS PRODUCED
• Solar adoption accelerating
• More states becoming solar friendly
Slide 17
0
50
100
150
200
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
E
2009
E
YEAR
MEGAWATTS INSTALLED
0
1000
2000
3000
400019
97
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
E20
09E
YEAR
MEGAWATTS PRODUCED
Sources: Prometheus Institute, DOE, SolarBuzz, Michael Rogol, Navigant Consulting
SolarCity At-A-Glance
Quick FactsQuick FactsQuick FactsQuick Facts
• Founded July 4, 2006Founded July 4, 2006Founded July 4, 2006Founded July 4, 2006
• 100’s of employees100’s of employees100’s of employees100’s of employees
• 3 States3 States3 States3 States————CA, AZ, ORCA, AZ, ORCA, AZ, ORCA, AZ, OR
InnovationsInnovationsInnovationsInnovations
• Community ProgramsCommunity ProgramsCommunity ProgramsCommunity Programs
• SolarLeaseSolarLeaseSolarLeaseSolarLease
• SolarBidSolarBidSolarBidSolarBid
Slide 20
• 1000’s of customers1000’s of customers1000’s of customers1000’s of customers • SolarGuardSolarGuardSolarGuardSolarGuard
• SolarWorksSolarWorksSolarWorksSolarWorks
• Canopy Mounting SystemCanopy Mounting SystemCanopy Mounting SystemCanopy Mounting System
SolarCity provides solar power system design, financing,
installation and monitoring services
SolarWorks (Tracks every job from design to installation)
• Tracks status of every job in progress
SolarWorks (Tracks every job from design to installation)
• Tracks status of every job in progress
SolarBid (Provides accurate, traceable customer bids)
• Models energy production (shade, orientation, efficiency)
• Calculates detailed financial return (utility bills & ROI)
• Presents concise graphical summary to customer
SolarBid (Provides accurate, traceable customer bids)
• Models energy production (shade, orientation, efficiency)
• Calculates detailed financial return (utility bills & ROI)
• Presents concise graphical summary to customer
Soleo Platform—Energy Service Management
Slide 23
• Tracks status of every job in progress
• Scheduling of resources and inventory
• Detailed reporting on metrics
• Tracks status of every job in progress
• Scheduling of resources and inventory
• Detailed reporting on metrics
SolarGuard (Monitors every system installed)
• Wireless platform enables ease of installation
• Backend system management and customer portal
• Expanded to mobile platforms and demand monitoring
SolarGuard (Monitors every system installed)
• Wireless platform enables ease of installation
• Backend system management and customer portal
• Expanded to mobile platforms and demand monitoring
Monitoring Enabled Performance Guarantee
Transparency Key to Solar as a Service
• Installation Status
• Savings Generated
Transparency Key to Solar as a Service
• Installation Status
• Savings Generated
Slide 25
• Savings Generated
• Electricity Output
• Environmental Impact
• Mobile Access
• Sharing Functionality
• Savings Generated
• Electricity Output
• Environmental Impact
• Mobile Access
• Sharing Functionality
• Significant cost reduction
• Improved aesthetics
• Improved performance
Canopy Mounting System
Slide 27
MOUNTING HARDWARE SPEEDS INSTALLATIONMOUNTING HARDWARE SPEEDS INSTALLATION
CLEAN, AESTHETICALLY PLEASING LOOKCLEAN, AESTHETICALLY PLEASING LOOK
Turn Sunshine into Savings
Provide clean power to homeowners at a cost less than the utility
$200
$150
• Reduces upfront cost
• Savings from day one
Slide 29
$100
$50
$0
OLD UTILITY
BILL
SOLARLEASE
PAYMENT
NEW UTILITY
BILL
• Hedge against rising electricity
costs
• SolarCity takes care of
everything for the customer for
the life of the system
Customer Voice
• Field time and direct observation
Customer Voice
• Field time and direct observation
Product Design Methodology
Culture
• Empowerment. Inverted hierarchy.
• Continuous improvement
• Action orientation
Culture
• Empowerment. Inverted hierarchy.
• Continuous improvement
• Action orientation
Slide 31
• Field time and direct observation
• Customer feedback
• Sales input
• Field time and direct observation
• Customer feedback
• Sales input
Prototyping
• Field trials. Employee discount.
• Fail fast. Iterate. Succeed sooner
• Focus
Prototyping
• Field trials. Employee discount.
• Fail fast. Iterate. Succeed sooner
• Focus
Ben Tarbell
Director of Products
Slide 33
8 8 8 . S O L . C I T Y I 888.765.2489 IIII SOLARCITY.COMSOLARCITY.COMSOLARCITY.COMSOLARCITY.COM