From Surviving to Thriving Kyriakos Kofinas

Leadership / Business Coach ActionCOACH / SYN PRAXIS FZCO

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11 Steps you need to take NOW …

“You never know when a moment and a few sincere words can have an impact on a life.” – Zig Ziglar

• Keep on with Vision and Goals• Level up Passion and Enthusiasm• Be the Leader; Become Stronger• Review Purpose: First Survive, Second Thrive• Bold Communication With All Your People

Step 1 … Positive Communication …

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11 Steps you need to take NOW …

“The only constant in life is change.” ― Heraclitus

• Lead the change: Before Corona Virus (BCV) vs. (ACV)• (Dissatisfaction X Vision) + First Steps > Resistance to Change• Small Pivots x 100 • Big Opportunity• Look Who is Thriving – Marketability• Leverage, Scalability, Enter new channels, Outsourcing

Step 2 … Change Your Business Model …

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11 Steps you need to take NOW …

“The option to work from home when needed, or to try a different lifestyle without having to change jobs, is a win for everyone.” - Scott Berkun

• Use Technology everywhere • How to manage Human Resources Virtually• Social Distancing will continue• How to handle People Feeling Alone • How to handle Remote Meetings • More Reporting and Planning

Step 3 … Virtual is the New Normal …

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11 Steps you need to take NOW …

“Revenue is vanity, profit is sanity, but cash is king.” - Unknown

• Good time to Cut Costs and Extend Credit• Keep paying important Suppliers / Partners • Check Support Programs available • Postpone what you can, secure min CF • Change Your cost Structures• Sell Your Way out of this…. not only cost cutting

Step 4 … Excel Cashflow Management…

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11 Steps you need to take NOW …

“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” - Stuartt H. Britt

• Message has to be different than before• Compassion for sure• Urgency for sure• Virtual and Viral• Much more than before• Know Your Numbers better than ever

Step 5 … Marketing must Shift …

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11 Steps you need to take NOW …

“The two main pillars of great salesmanship are being competitive and compassionate .” ― Steli Efti

• Must change tone• More Customer Focus• Continue selling, is important• Sell on Purpose• Relationships Matter even more

Step 6 … Sales with Compassion …

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11 Steps you need to take NOW …

”Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them” – Kevn Stirtz

• Keep All Existing Customer is a Must• Service Above and Beyond• Focus on Building Loyalty• Remember Virtual Must make Visible• Critical Non-Essentials

Step 7 … Customeer Service for Repeat Business …

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11 Steps you need to take NOW …

“Start with good people, lay out the rules, communicatee with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss. – Lee Iacocca

• Change the Mindset to handle FEAR • Set the New Standard• Be Seen Leading• Turn Costs into Profit• Train, Retrain, Coach• Keep the Good People

Step 8 … Get the Most from Your People …

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11 Steps you need to take NOW …

“The strength of your mind determines the depth of your desperation! The weaker the mind, the deeper the desperation! – Mehmet Murat ildan

• Daily Rituals, for all the stakeholder • Learning and Growing • Opportunity not Crisis• Find the Small Wins Each Day• Sometimes No news is Good News

Step 9 … Build a Strong Mindset …

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11 Steps you need to take NOW …

“ Going into Business without a business plan is like going on a mountain trek without a map or GPS support – Youu’ll eventually get last and starve!” - Kevin J. Donaldson

• It’s a 90 Days Game Plan• What Market and Sell differently • How will Deliver and Charge• Survive First, Thrive Second• Get help, work with a Coach

Step 10 … Plan for 90 Days (Online) …

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11 Steps you need to take NOW …

“A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful” Warren Buffett

• Stock markets -xx% Off Sale; • Companies/Customers will be Up for Sale• Economic Cycle …up again after few months• Must Act NOW with speed

Step 11 … Look to Invest …

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Ø Get with your ActionCOACH and have 2 sessions of Complimentary Coaching…

Ø Get with your ActionCOACH make your 90 day plan …

Ø List 5 Ideas You Need to Take ACTION on today …

To Finish Up …

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Kyriakos KofinasLeadership / Business Coach

ActionCOACH / SYN PRAXIS FZCO

kyriakoskofinas@actioncoach.comMobile : +971 50 555 7614