From Sockhop To SnapChat: Generational Differences

Susan Weinschenk, Ph.D.Aka “The Brain Lady”@[email protected]

WIAD, Milwaukee, February 2016

From Sock Hop To Snapchat: Truths And Myths About

Generational Differences

mailto:[email protected]

People Have Mental Models

“Greatest”over 90

“Silent”70 to 89

“Baby Boomers” 50 to 69

“Gen X”35 to 50

“Millennial” (Gen 1.0)20 to 34

“Gen Z” (Gen 2.0)

5 to 19

“Gen 3.0” 0 to 4

You May Not Be Your Target Audience

“Baby Boomers” 50 to 69

“Gen X”35 to 50

“Millennial” (Gen 1.0)20 to 34

“Gen Z” (Gen 2.0)

5 to 19

“Gen 3.0” 0 to 4

36% of babies had swiped a touch screen before age 1

36% of babies had used an app before age 2

38% of toddlers had used a mobile or tablet device for at least an hour a day

(Hilda Kabali, 2015)

The median age of someone in the US is ___.

The median age of someone in the US is 37

The median age of a person on the planet is __

The median age of a person on the planet is 29.9

Myth Or Truth?

There are more Americans over the age of 65 than under the

age of 14

Myth Or Truth?

0-14 make up 20% of the population (~60 million)

65+ make up 13% of the population (~40 million)

Myth Or Truth?

Baby boomers don’t use Twitter as much as

younger generations

Myth Or Truth?

The majority of “rich” people (over $200k/year) are Boomers

Myth Or Truth?

The majority of “rich” people (over $200k/year) are Boomers

(30% are Gen X’ers)

Myth Or Truth?

Millennials don’t have money.

Myth Or Truth?

Millennials don’t have money.

If you have net worth of $10,000 than you are wealthier than half of everyone under the age of 35

Myth Or Truth?

Millennials are so bored with life most of them just look at their

phone for no reason at all. They just stare at it.

Myth Or Truth?

76% of cell owners ages 18 to 29 use their phone at least occasionally in public for no particular

reason, just for something to do.

Myth Or Truth?

Half of Millennials still live with their parents

Myth Or Truth?26% of Millennials still live with their parents

(the same percentage as in 2007)

Myth Or Truth?

Half of independent Millennials (not living in dorms or

w/parents) live with a roommate who is not a spouse or partner

Myth Or Truth?

Baby boomers use Linked In less than Gen Xers

Myth Or Truth?

More than 90% of Internet Gen 2.0 (under 17) have a Facebook

account

Myth Or Truth?

71% of Gen 2.0 have a Facebook account

Myth Or Truth?

2016 will be the first election in which all Millennials will be old

enough to vote

Myth Or Truth?

Millennials read, on average, fewer books than previous

generations (includes e-books)

Myth Or Truth?

More than half of Internet Gen 2.0’rs (under 17) use Instagram

Myth Or Truth?

More Internet Gen 2.0’rs (under 17) use Snapchat than Twitter

Myth Or Truth?

41% of Internet Gen 2.0’rs (under 17) use Snapchat,

only 33% use Twitter

Myth Or Truth?

27% of all video game players are over 50

Myth Or Truth?

27% of all video game players are over 50

There are the same number of people over 50 who play games as there are people

ages 18-35, or under 18

Myth Or Truth?

By 2025 40% of all consumers will be Gen

2.0’ers

For a Resource list send your email address to:

[email protected] and reference: Generation Resource List

mailto:[email protected]

Susan Weinschenk, Ph.D.@thebrainlady

[email protected]

From Sockhop To SnapChat: Generational Differences

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Transcript of From Sockhop To SnapChat: Generational Differences