FROM SOCIAL MEDIA ROCK STAR TO FEATURE FILMS

Adding context to your Strategy

“Let’s do a contest and give away a

couple of iPADS...”

*BASIC SOCIAL MEDIA STRATEGY

MEDIA IS

MEDIA IS

PAID

MEDIA IS

PAIDEARNED

MEDIA IS

PAIDEARNED

OWNED

MEDIA IS

PAIDEARNED

OWNED

NOT ANYMORE

NOW MEDIA IS

CHOICENOW MEDIA IS

CHOICENOW MEDIA IS

BASED

THIS MEANS

CONTENT ISN’T THE KING

CONTEXT IS THE KING

THE DEFINITION

HELGE TENO

The circumstances that form the setting for an event, statement or idea and in terms of

which it can be fully understood

CONTEXT/CONTEXTUAL

People choose to engage or not. Our goal should be to create deliberate and appreciated

value through our actions and our

content. *CONTEXT BASED SOCIAL MEDIA STRATEGY

We don’t have to keep competing for the

perfect punch line. We have to ignite

conversations and thus connections. We

need to create experiences for our

audience.

BRANDS NEED TO CREATE AREAS OF

PARTICIPATION

THE TASK

You have to be there and shape the values where it matters. You have to use the experiences in order to enhance the

connections and gain measurable ROI.

OWN THE EXPERIENCE

You shouldn’t care about interrupting or

overselling your product. It’s about adding value to the

experience and making it easier for people to connect with your brand.

Through contextual value everything will

start to become interesting and you

will be able to create platforms for people

to connect and collaborate and be a

part of the experience.

THE FEATURES

Images are from the movie “The Great Escape. The movie illustrates how a great plan without a good strategy doesn’t quite

cut it.

THE GREAT ESCAPE

THANK YOU

Created By Stavros Kontaktsis

http://about.me/stakon