From smartphone apps to smart environments
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Transcript of From smartphone apps to smart environments
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amsterdam berlin san francisco stuttgart
from smartphone apps to smart environments
Appril Festival – The Next stAPP
Edo van Dijk09.04.2013
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In 2012 twice as many mobile devices were sold as PC’s
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The future of the internet is mobile
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ContextContent
why
what
who
when
wherehow
Users
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now
here
ContextContent
why
what
who
when
wherehow
Users
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Mobility
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Smartphone apps
Smart environments
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Location: HelsinkiProject: Urbanflow
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« We’re making the city more transparent to its people, displaying data and making people care more. »
Adam Greenfield, Urbanscale
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« I believe when you make the information more transparent it affects people’s behavior. »
Sami Niemelä, Nordkapp
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1 2 3
urbanflow.iovimeo.com/26030147
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Location: ’s-HertogenboschProject: “Pieken in de Delta”Sub project: What moves travelers on the platform
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The customer journey
What does my trip look like?
Planning trip through web
and/or mobile
Travel information
Waiting
Orientation
Finding position
Orientation
Finding position
Train information
Finding the door
Waiting
Walking to the train
Waiting
Finding a seat
Preparation Waiting Getting in/out
On the platform
At homeStation hall /
tunnelPlatform
Train didn’t arrive yetPlatform
Train arrives In the trainGetting on boardWaitingTo the platformTo the station
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We can do this differently
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Actual pilot situation on platform 1, station ’s-Hertogenbosch
Orange means: fairly crowded
Green means: ample space here
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Easy payments
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Gold Paper Plastic ??
?
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Location: WorldwideProject: Wirecard eWallet
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« Develop a white-label e-wallet that replaces your whole physical wallet. »
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Initial designs
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Various interaction models were explored
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How can you manage these massive changes?
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FromExperience Design
User Interface DesignInteraction Design
Product Design
To Experience
Strategy
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« One of the main goals of Experience Strategy is to provide indications about what people should be thinking about a company’s service in 5 or 10 years, and how the values of the brand will be expressed independently from the touchpoints and technologies. »
– Fabio Sergio, frog design
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ViabilityAttractive for the
company
DesirabilityAttractive for the
customer
Brand fitIn line with the desired
brand experience
FeasibilityTechnical and organizational
Experience‘Sweet spot’ Based on IDEO’s Design Thinking Model
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« The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they become indistinguishable from it. »
– Mark Weiser
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amsterdam berlin san francisco stuttgart
thank you
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