Submitted by: Anna Zhukova

Anjali Ramesh Devina Jain

Barbora VoslarovaAnejka Hejdova

VIkalp Mehta

From Regional Star to Global Leader

Deronde International

• Perfume maker

• Family Business with French identity

• Divisions in Western, Asian countries and Latin America

Yang Jianguo

• China’s country manager

• 18 months fastest-growing division of Deronde

• Senior vice president of global product development

Roles of other people

Yves SauracVice president for developed

markets

Competitor Loyal and efficient strong

leader

Elise BernierThe marketing VP for skin

care

Sympathetic

Alain DerondeCEO

Chose Jianguo but doesn’t support him

Antoine LambertGeneral manager of the company’s

spa products line

Supportive, shows mutual respect

Jianguo’s Leadership Style

• Autocratic• Self decision maker

• Authority compliance• High concern for

production• Low concern for

people

+• Committed • Self-disciplined• Result-driven• Quality-focused

-• Does not

demonstrate open communication and collaboration• Does not show

mutual respect

Jianguo’s qualities

Situation

• Recently promoted to a global role and moved to

France

• Encounters cultural differences with colleagues

• Not receptive of ideas about Western countries

• Resentment amongst his competitors

Challenge Culture clash

-Creativity-Team cohesion

OUTPUT

-Conflict-More cooperation -Raise trust

PROCESS

Culture Differences

Working environment

INPUT

Challenge Become a team-player

CohesionProductivity

OUTPUT

SupportTeam norms TrustMotivationParticipation

PROCESS

Team-membersLeadership

INPUT

Challenge Accept each others’ ideas

CreativityMore opportunitiesCompromises

OUTPUT

Listening to each otherConflictRespectTeam building

PROCESS

Ideas of others SkillsKnowledge

INPUT

Challenge Launch new product

CreativityAccomplishmentProductivity

OUTPUT

Communication-sharing-brainstorming-effective selection

PROCESSIdeasExperiences

INPUT

Can Jianguo succeed?

Can Jianguo succeed?

Potential

Get used to new environment

Intercultural understanding

Communication

Acceptance of the French corporate culture

YES

THANK YOU FOR YOUR ATTENTION

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