From Redhouse to SEV-YAY

© 2012

Journey of a Publishing House

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I. History . . . . . . . . . . . . . . . . . . . . . . . . 5 The Evolution of a Press

II. About SEV-YAY . . . . . . . . . . . . . . . . . . 9 Who We Are

III. Our Mission . . . . . . . . . . . . . . . . . . . 11 Our Life Purpose

IV. Areas Of Operation . . . . . . . . . . . . . . 13 What We Do

A. Publishing . . . . . . . . . . . . . . . . . 13 Paper, Ink and Technology

(1) PRODUCT RANGE. . . . . . . . . . . . . . . . . 15 Visualizing Our Publishing Operations

(2) PRODUCT RANGE DETAILS . . . . . . . . . . . . 17 Need More Detailed Information?

(3) DISTRIBUTION AND SALES CHANNELS . . . . . 23 Ways of Reaching You

B. Acquisition and Supply . . . . . . . . 25 Other Services We Provide

V. Our Team . . . . . . . . . . . . . . . . . . . . . 26 Contributors

VI. Contact Information . . . . . . . . . . . . . 28

Contents

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SEV PUBLISHING, EDUCATION AND TRADING INC.

T he story of Redhouse begins in Jan-uary of 1822 when the brig Cyprus

set sail from Boston harbor, destined

for Malta, carrying in its hold a printing

press and several fonts of type. Malta

was the first stop. The equipment was in

the care of Daniel Temple, an American

appointed to print literature for circula-

tion in Italy, Greece, and the Ottoman

Empire. The Malta press established by

Daniel Temple soon began printing in

different languages. In 1853 the press

was moved to İstanbul. From then until 1966 the Press continued its operations in İstanbul under the name of the Pub-lication Department of the American Board.

The main achievement of the press during this period was the publication of Sir James Redhouse’s English-Turk-ish and Turkish-English dictionaries. Originally considered ancillary works, the two lexicons formed the core of a publishing tradition that survives to

I. HistoryThe Evolution of a Press *

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SEV PUBLISHING, EDUCATION AND TRADING INC. HISTORY

As part of the transfer of American Board institutions in Turkey to Health and Education Foundation (SEV), Red-house Press was taken under the auspices of the foundation and received the new title of SEV Printing and Publishing Inc. in 1996. Heir to the legacy of Redhouse dictionaries, SEV-YAY continues to pro-duce dictionaries as the main line of its

business in addition to publishing books

in various areas.

With experience steeped in over 150

years of a publishing tradition, SEV-YAY

remains as one of the most respected

publishing houses in Turkey and con-

tinues to fulfill its mission of combining

originality with tradition.

this day. Despite financial hardships, the

press printed works in many languages

during this period. Starting from 1950

the publications of the press also includ-

ed children’s books.

The Publication Department was re-

named as Redhouse Press in 1966. Serv-

ing as the director of Redhouse Press

from 1966 to 1991, William Edmonds

also promoted the works of Turkish au-

thors. Well-known names in the arts and

publishing world of Turkey today were

nurtured and inspired by the enriching

environment of Redhouse Press.

A Lexicon, English and Turkish, 1861. Members of the editorial committee for the Revised Redhouse Dictionary, English-Turkish: (left to right) Andreas Tietze, Sofi Huri, and John Kingsley Birge.

* Based on Changing Fonts: The Evolution of a Press by Dr. Brian Johnson

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SEV-YAY continues its operations in two main lines of business as pub-

lisher and supplier. The first and the

most important line is publishing. In

addition to publishing the Redhouse

dictionaries, SEV-YAY publishes a wide

range of other works.

SEV-YAY decided to revive the tradi-

tion of publishing children’s books in

2006 and created the brand Redhouse

Kidz to this end. Redhouse Kidz pub-

lishes works in the categories of “Chil-

dren’s literature,” “Learning English”

and “Turkish language materials.”

Another branch of SEV-YAY’s pub-

lications is “Education and Learning.”

This line targets the sector of teaching

and education both for adults and for

the youth.

Moreover, SEV-YAY is in the process

II. About SEV-YAYWho We Are

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SEV PUBLISHING, EDUCATION AND TRADING INC.

O ur mission is to contribute to the

education and cultural life of

Turkey by publishing various reference

works targeting different age groups

with the help of our well-reputed ex-

perience and expertise in English and

Turkish languages as well as in diction-

ary publishing.

SEV-YAY has adopted the following

principles in fulfilling its mission:

• To present precise and accurate infor-mation

• To be up-to-date in all its operations• To present good quality together with

reliability• To choose business partners that share

the same principles• To expand its product selection by

creating new products• To produce social responsibility

projects

of expanding its tradition of “Culture and Tourism” publications.

The second line of SEV-YAY’s opera-tions is to provide acquisition and sup-plier services of inventory, classroom supplies and other teaching equipment for Health and Education Foundation’s institutions.

The major goals of SEV-YAY are to

deservingly represent the Redhouse

brand it owns, to progress in the sector

of publication with its vision of being

original and contemporary, and to pres-

ent the public with information that is

accurate and carefully selected.III. Our Mission

Our Life Purpose

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A. PUBLISHINGPaper, Ink and Technology

IV. Areas Of OperationWhat We Do

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(1) PRODUCT RANGE

Visualizing Our Publishing Operations

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REDHOUSE DICTIONARIES

General Dictionaries: Dictionaries constitute the oldest line of our opera-tions. As detailed in the “History” sec-tion, Redhouse dictionaries form the foundation of the Redhouse brand. It is the most well-known and most pre-ferred dictionary brand in Turkey. Red-house dictionaries are prepared in Eng-lish-Turkish and Turkish-English for-mats with different content selection in various sizes. Our dictionary selection also includes the famous Redhouse Turk-ish/Ottoman-English Dictionary. Our edi-torial team is constantly at work updat-ing our already-existing dictionaries and creating new ones.

Theme-Specific Dictionaries: We offer two theme-specific dictionaries for people who have special interest in the fields of Education and Art.

They have been designed and illustrated

to make their use easier and more fun.

Dictionary of Educational Terms contains

terminology in many fields of educa-

tion such as theories of education and

educational psychology. Dictionary of Art

Terms and Concepts, on the other hand, is

a very useful resource in such fields as

painting, sculpture and architecture.

CD Dictionaries: The Redhouse

English-Turkish-English CD Dictionary

is a very helpful resource for computer

users. Our customers can use the Red-

house CD Dictionary not only to have

quick access to accurate informa-

tion, but also to expand their

vocabulary.

(2) PRODUCT RANGE DETAILS

Need More Detailed Information?

PRODUCT RANGE DETAILS

REDHOUSE FOR CHILDREN

(Redhouse Kidz)

Children’s Literature: The Chil-dren’s literature line of our publica-tions includes works by both foreign and Turkish writers. We cooperate with globally known publishers in selecting works of foreign writers, and we work with accomplished Turkish writers of

nationwide re-nown in pub-lishing local

works. Redhouse Kidz aims to introduce children to new char-

acters and local stories from

different cultures around the world to show that the stories produced by Walt Disney and other global brands are not the only great stories. Another impor-tant principle for Redhouse Kidz is to make sure that the stories selected for a particular age group are appropriate to and supportive of the developmental stage of that particular age group. Our last principle is to contribute to the de-velopment of aesthetic perception in young children by presenting good qual-ity illustrations that represent various artistic tastes. These prin-ciples are based on our convic-

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SEV PUBLISHING, EDUCATION AND TRADING INC.

tion that both the stories and the illus-

trations in children’s books should have

educational value and support their de-

velopment. Our selection of children’s

literature targets children aged 3 to 12.

Learning English: Within the “Learn-

ing English” category, we offer products

that aim to help children aged 5 to 12

learn English or improve their English

with a wide selection of books and tools.

This category contains not only books

by foreign authors originally published

by various publishers abroad, but also

original flashcards, sticker-enhanced

books, and other language learning tools

created by our editorial team. These

products are used as teaching materials

by SEV Elementary Schools which be-

long to the same group as SEV-YAY.

Turkish Language Materials: In ad-

dition to English teaching materials es-

pecially to be used in SEV Elementary

Schools, SEV-YAY also prepares and

publishes Turkish language education

tools. These products are also offered to

the general public for sale.

REDHOUSE EDUCATION- LEARNING

Educational Science: The series con-

sists of comprehensive books on spe-

cific issues of education and pedagogy

prepared by experts in the field. We

recommend them both for young teach-

ers who want to get a better grasp of es-

sential pedagogical issues, and

for experienced teachers who

want to update their knowl-

edge of concepts and practic-

es in the developing fields of

education and pedagogy.

PRODUCT RANGE DETAILS

Have Fun Learning: SEV-YAY be-lieves in the importance of making learn-ing experience fun. For this purpose, we offer a range of language learning prod-ucts that target people of different ages. “Have Fun Learning” category contains grammar learning products and other tools for similar purposes.

Apple-Android Games: SEV-YAY aims to stay up to speed with current tech-nology by offering application-based games that users can play on their smart phones and tablets. These games help users test their knowledge of English while combining learning and fun.

REDHOUSE CULTURE-TOURISM

A variety of books are presented in the culture and tourism category. We offer our readers a carefully

prepared selection of reference works in the areas of tourism,

culture and travel.

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Stores and Store Chains: All the

products in our catalog are offered for

sale across the country in several major

stores or store chains.

Distributors: SEV-YAY works with

several distributors that have wide-

ranging distribution channels across the

country. They can take our products to

distant parts of Turkey that we would

not be able to reach otherwise.

Internet: All the products in our

catalog are offered for sale both on our

own website and on other web-based

sales channels on the Internet.

Educational Institutions: Many of

the products in our catalog are chosen

to be used as teaching materials in vari-

ous educational institutions, particular-

ly SEV Elementary Schools that belong

to the same group as SEV-YAY.

(3) DISTRIBUTION AND SALES CHANNELS

Ways of Reaching You

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In addition to maintaining its long

-established publication tradition, SEV

-YAY has also started to offer acquisition

and supply services for SEV institutions.

In this capacity, we provide the follow-

ing services:

• Purchasing and importing textbooks

by foreign publishers

• Purchasing textbooks published in

Turkey (SEV-YAY is an official seller

of Turkish Ministry of Education

Publications)

• Purchasing and supply of stationery, teaching tools and classroom supplies

• Printing various materials

• Acquisition of inventory and office/work-space furnishing

• Supplying school uniforms

We have an operational network and support personnel sufficient to carry out these operations not only for SEV institutions but also for other out-side institutions that might solicit our services.

B. ACQUISITION AND SUPPLYOther Services We Provide

VI. CONTACT INFORMATION

Main Office:Address: SEV Yayıncılık Eğitim ve Ticaret A.Ş.

Nuhkuyusu Cad., No. 197 Üsküdar İş Merkezi, Kat 3,

34664 Bağlarbaşı, Üsküdar-İSTANBUL

Telephone: +90 (216) 474 23 41 • +90 (216) 474 23 42 • +90 (216) 474 23 43

+90 (216) 474 23 44

Fax: +90 (216) 474 23 45

Warehouse:Address: Muratreis Mah., Selami Ali Efendi Cad., Muratreis Sok.,

Kutlu Apt., No. 4/2 • 34664 Bağlarbaşı, Üsküdar-İSTANBUL

Telephone: +90 (216) 495 08 45

Fax: +90 (216) 495 08 46

Web: www.redhouse.com.tr facebook.com/RedhouseYayinlari facebook.com/RedhouseKidz