From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation...

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December 2014 OECD Presentation From quantified self to population health

Transcript of From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation...

Page 1: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

December 2014 • OECD Presentation

From quantified self

to population health

Page 2: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

2008 2014

Our history

1st connected scale

€3M from Ventech

Smart Blood Pressure Monitor

Smart Baby Monitor

Smart Kid Scale

Wireless Scale

Smart Body Analyzer

Withings Pulse

Wireless Blood Pressure Monitor

€23.5M VC funds

Withings Aura

Withings Activité

Page 3: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

Products Application

From Quantified Self

Page 4: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

To reward behavioral change

Page 5: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

What have we learned?

Page 6: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

Habits can change

6 Measure Follow Progress

Page 7: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

Measures foster results

7 You cannot improve what you don’t measure

0,2 0,5

-0,5 -0,2 -0,8

-7,2

-2,4 -2,6

-0,9

0,1

-3,0

-1,0

Note: Weight evolution is obtained by calculation the ratio of the average weight during the first month to the average 12th

Weight Evolution by Weighting Frequency & BMI Class

(In Kg, US Users over 20, November 2013)

Obese (BMI >30)

Overweight (BMI>25)

Overall Average

Normal BMI

At least once

a day

At least once

a week

At least once

a month

Page 8: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

ELEGANCE The Withings Activité

MATTERS

Page 9: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

For sustainable use in time

Memorable

Immediate

Intuitive

In the glimpse of an eye, you intuitively know how you are doing (from 0% of activity/sleep goal to 100% based on customized goal)

Page 10: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

Peer pressure works

10 Positive peer pressure boosts activity

Average number of daily steps

according to number of leaderboard friends

5408 +21%

6520

+6% 7327

+12%

7801

, p < 0,001

2 to 4 friends on leaderboard

1 friend on leaderboard

No Leaderboard

5 friends or more

Page 11: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

11

Keeping employees healthy

11

11 Company

Leaderboard

Branded

Messages

Overall

Performance

Page 12: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

Patients are connected

Page 13: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

13 Automated real-time tracking for professionals

For early detection

WEIGHT, BMI

& FAT

BLOOD PRESSURE (DIASTOLE & SYSTOLE)

& HEART RATE

ACTIVITY (STEPS, ELEVATION,

CALORIES)

• HEART FAILURE • DIABETES • DEPRESSION

• HYPERTENSION • EFFECTIVENESS OF A

DIURETIC

• CARDIOVASCULAR RISK DETECTION

• DEPENDENCY RISK

13 They use our devices:

SLEEP PHASES (LIGHT, DEEP, AWAKEN)

• SLEEPING APNEA • RESPIRATORY DISEASES

Measures Applications User Data

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Shaping a new paradigm…

14

Patient

Clinical Use Big Data

& Research Health Insurance

… to Active Patient-Centric monitoring

& Holistic Health Care Data Storage…

From Passive and limited

data collection…

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Nature of Care

Curative Care

Prevention

& Early

Detection

Predictive &

Personalized

Healthcare

Players

2010

2015

2020

Traditional Players

Hospitals&

Pharma/

New

Services

& High Tech

Source: : Horizon 2020, Jalma, Withings

15 Preventive Predictive Personalized Participative

Page 16: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

Weight-loss coaching

The ecosystem has grown

Health record Fitness tracking

Over 100 applications using our health data

Page 17: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

Storage: Data on the « Health » app is stored locally on your iOS device.

Privacy: The User controls which apps can store and which apps can access

Page 18: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Withings Weight Watch Index (In % of Users over 20 ans with BMI 30, 2014)

28%

27%

24%

22%

27.4% 35.96%

29%

28%

27.8%

28%

29%

25%

19%

22.5%

21%

25%

25.5%

21%

23.7%

24%

24%

27.5%

26% 33%

29% 26.6%

26.5%

25.5%

29%

29%

29%

29%

27.5%

28%

25.5%

30%

29%

28%

29%

25%

25.5%

27% 27%

31%

25.5%

25%

22%

21%

21%

20%

19%

DC: 19%

17%

17%

12% 18%

19% 16%

17%

16%

17% 16%

16%

15%

13%

13%

16% 12%

17%

13%

14%

13%

13% 15%

Page 19: From quantified self to population health · 2016-03-29 · December 2014 • OECD Presentation From quantified self to population health . 2008 2014 Our history 1st ... Smart Baby

Thank you