From prospect to evangelist
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Transcript of From prospect to evangelist
![Page 1: From prospect to evangelist](https://reader033.fdocuments.in/reader033/viewer/2022061221/54bd81954a79592e228b4569/html5/thumbnails/1.jpg)
April 10, 2023
From prospect to evangelist: Optimizing customer relationships with social media
Maggie GeorgievaHubSpot@mgieva
Janet Aronica oneforty@oneforty
Kristin Dziadul Backupify @kristinedziadul
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Housekeeping notes
• Slides & Recording will be presented after webinar
• Interact with us using the Questions pane here or on Twitter
• Hashtag for today:#SMOptimize
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Agenda
• How to generate leads in the first place
• How to monitor social media, identify influencers & reward advocates
• How to back up social media conversations
• Q&A + iPad Drawing!
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Traditional Outbound Marketing is dying …
Advertising Direct MarketingCALLER ID: 800-555-1234
AnnoyingSalesperson
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Inbound Marketing is thriving …
Blog SEO Social Media
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Invest in what works = Inbound Marketing
http://www.hubspot.com/state-of-inbound-marketing
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How Do You Generate Leads with Inbound Marketing?
• Create Content
• Optimize
• Promote
• Analyze
Get Found
QUALIFIED TRAFFIC
SALES
Get Found
Ana
lyze
Convert
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Create Content and Publish on Many Channels
• Blogging
• Podcasts
• eBooks
• Photos
• Videos
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55% morewebsite visitors
for companies that blog.
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
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Optimize Your Content
• On-Page SEO
• Off-Page SEO
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On-Page SEO Essentials
• Page Title
• Clean URL
• Headers & Content
• Description
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Website Tips Based on Real Data
Lessons from 3,674,029 websites
www.WebsiteGrader.com
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Think about It As a Whole
79% morefollowers for companies
that also have a blog
Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
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• Social Media
• In the Blogosphere
• Through Email Marketing
• Through Press Releases
Where to Share?
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Analyze Results
• Improve Processes
• Replicate Successes
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How to monitor social media, identify influencers & reward advocates
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Nurturing your leads with social media
• 1. Monitor conversations• 2. Engage your prospects• 3. Identify influencers• 4. Leverage your advocates
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The Social Sales Funnel
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Monitor conversations
• Search terms in Google Alerts & Twitter for competitors and industry
• Identical search terms on social media
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More monitoring
• Social Mention, Backtype, Twilerts• Enterprise level options: Alterian SM2, Radian6,
CoTweet
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Engage Your Prospects
• Respond to blog comments, @replies, and Facebook wall posts
• Answer questions• Thank those that share your content• Be helpful. Teach.
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Engage Your Prospects
• Gist & Rapportive: Connect with your customers on other social networks
• Nimble – robust social CRM solution
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Identify Influencers
• What are influencers• Klout• Tweetreach & Rowfeeder• Terametric – enterprise level tool
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Leverage Your Advocates
• Share options on content and email• Pay with a Tweet• MailChimp & Constant Contact
• Twitter Contests – Offerpop • Twitter Polls – Twtpoll
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The Silver Lining of Social Media
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Four Points of Consideration
Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
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Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
![Page 29: From prospect to evangelist](https://reader033.fdocuments.in/reader033/viewer/2022061221/54bd81954a79592e228b4569/html5/thumbnails/29.jpg)
Identify Critical Social Channels
Conversations with potential business partners,
customers and hiring managers
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Identify Critical Social Channels
• Facebook – 3rd highest source of inbound traffic
• Twitter – 4th highest source of inbound traffic
• 87% Facebook Fan Page growth • 22% Twitter follower growth
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Identify most critical social channels
Consider the associated risk
Determine lifetime value of customer data
Archive your online marketing channels
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Backup For Cloud AppsDavid F. Carr
Yes, I clicked the delete button. Yes, I regret it now. Yes, I belatedly realized why the Backupify service makes sense.
“ “
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• 33% of data loss from user error
• Increase in social sharing brings more vulnerability to data loss
• If accounts are hacked, your entire business is at risk
Consider the Risk
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• Losing data is like losing a customer
• Ensure conversations are documented and managed
Consider the Risk
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Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
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• Net value attributed to customer data
• This data is just as valuable as the customer them self
• If data is lost, so is the customer lifetime value
Determine Lifetime Value of Customer Data
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Identify most critical social channels
Consider the associated risk
Determine customer data lifetime value
Archive your online marketing channels
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• Record of customer interactions
• If ever lost, data is usually unrecoverable unless you have a backup in place
• Without a backup, you are vulnerable
Have a Backup Plan
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Q&A + iPad drawing
Thanks !
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Boston in Austin Happy Hour during SXSW InteractiveSunday, March 13, 2011 from 5:00 PM - 7:00 PM (CT)