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From penny press to online content publishing expo presentation
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Transcript of From penny press to online content publishing expo presentation
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From Penny Press to online contentFrom Penny Press to online content
why the value goes down as channels go up... and what you do about that
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most newspapers in the early nineteenth century cost 6 cents and were distributed through subscriptions
on July 24, 1830, the first penny press newspaper came to the market - Lynde M. Walter's Boston Transcript
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Visual representation of
the internet
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UK newspapers suffered the most dramatic circulation declines of any country outside AmericaUK circulation fell 25% between 2007-09second only to the US -30%
Source: OECD 2010
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NA newspapers closed 2007-10Source: Paper Cuts
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Amazon’s recently introduced digital “delivery fee,” charging publishers 15 cents per megabyte to transfer a book’s file to the Kindle
Source: Publishers Weekly 2011
“the big print publishers need to understand the reality of the 21st century: either you roll with new technology or you get rolled over by it. That's the lesson of the history of technology in commerce”
Dan Agin, Huffington Post 2011
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BOTHPLAYING THE LONG GAME
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“If the unauthorized access is too high, they've got something people will be willingly inconvenienced to read but the price is too steep; if the unauthorized access is too low, they're probably giving it away too cheaply. Somewhere along the spectrum, they'll calculate the Goldilocks Price, and it will be just right.”
Source: http://vannevar.blogspot.com/2011/02/rupert-murdoch-paywall-goldilock-price.html
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WHERE NEXT
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48% of offline purchases are inspired by online content which equates to about $1.15 trillion in sales
Source: http://www.zmags.com/blog/qr-codes
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PEOPLE POWER
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THE POWER OF STORIES
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nearly one-third of all online ad dollars are expected to go to video in 2011
analysts expect by 2014 that the online video market will be $5.71 billion at the high end of the estimate spectrum and at the very least, $3.01 billion
Sources: eMarketer, (Forrester Research).
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branded YouTube channel
top and tail links / ads
incorporate hyperlinks throughout a video –
see klickable.tv
• incorporating hyper-local news and
location-based services
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MOBILE DATA CONSUMED –‘09 1.1 exabytes‘10 2.8 exabytes
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+ our mobile numbers are unique identifiers
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tablets and androids are making the virtual tangible
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context AND content – that’s the difference
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elegance
use of white space
useful information – not only what, when – but
how to get back in touch
user-focused
timely
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THE POTENTIAL OF NFC
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Near Field Communication (NFC) – turns you
mobile into a wallet
50% of smart phones expected to ship with NFC
chip by end of 2011
more than just paying for coffee and train tickets
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Google One Pass - a payment system that enables publishers to set the terms for access to their digital content
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Google 10% of revenue
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Apple launched its new subscription service in February
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Apple 30% of revenue
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