FROM PATHWAYS TO DIRECT ENTRY ICEF Berlin, October 2017 · Digital Brochure” to the Agent Partner...
Transcript of FROM PATHWAYS TO DIRECT ENTRY ICEF Berlin, October 2017 · Digital Brochure” to the Agent Partner...
FROM PATHWAYS TO DIRECT ENTRYICEF Berlin, October 2017
Tuukka Hinttula, VP Global Recruitment, Direct Entry
WE’VE COME A LONG WAY IN THE LAST 10+ YEARS
But where do we go from here?
INTO PARTNER PORTAL AND GLOBAL APPLICATION
WHY PARTNER PORTAL?
• Course Search– A fastest way to find the most suitable
program for your student, including degree, pathway and English courses
Global App– Apply for up to 5 universities online with no
application fee, fast turnaround time and excellent regional support
• Downloads – Access and download university’s
prospectuses, application guides, pathway brochures, concertinas and more available in one place, one click away
• News– Stay on top of our exciting developments
and updates from across our Partners’ network
• People – Meet our senior management and
recruitment teams
10,000 applications
received ‘July 2017’
70% adoption
‘Sept 2017’
DIGITALLY ENABLED RECRUITMENT – MAKING US EASIER TO DO BUSINESS WITH
Launched the Agent Partner Portal with the “Global App” in Dec 2016
• A single simple online application form to apply to all INTO Partners.
• Agents now online – use continues to grow • Agent feedback very positive:
“Everyone asking for more enrolments – INTO is the only one helping us”.
• Enables efficiency in processing of applications.
DIGITALLY ENABLED RECRUITMENT – EMPOWERING THE COUNSELLING PROCESS
In early 2017 will add the “PersonalisedDigital Brochure” to the Agent Partner Portal:
• University and Program information online• Powerful search tool.• Ability for agent to create a personalised digital
brochure for prospective student.• Ability to tailor marketing messages for
Universities and programs.
Tailored marketing to students and
data for agents
Share and create a
personalised digital brochure
for student
Support agents to help
convert student
Search and shortlist study
options
New Tools for Partners
DIRECT ENTRY – ADDRESSING THE GLOBAL EDUCATION MARKET
• Ideally positioned to support agents and partner universities with directly qualified students.
• International student global market will exceed 8M by 2020.
• Only 30-40% require pathways.• INTO investing to meet entire global market
demand. • Creating more placement opportunities for our
agent partners and students.• Simplifying the recruitment channel.• Enabling agents to grow their business and serve
100% of your market through INTO.
INTO Agent Partners
Students who require a pathway
Students ready to enter
university directly
INTO Pathway Direct Entry
Graduates
NEW AND IMPROVED APPROACH TO DIRECT ENTRY
• Formalising an ‘old product’ based on recruiting students directly into University Partners.
• Moving from non-managed to more standardised and managed recruitment environment with no application fees and guaranteed turn around times.
• Significant recent investment in people and systems. • Operational delivery imperative to allow better levels of
service. • Aim to become the market leader with significant
growth over the next 5 years.
DIRECT ENTRY RECRUITMENT DEVELOPMENTS AND OPPORTUNITIES
• Increasing number of options on INTO Global App at both UG and PG level – with quick turn around times and regional application support.
• Further Direct Entry options remain available to INTO agents via partner university websites with a refined process and support.
• More Direct Entry support and training to Agents.• Going forward more Direct Entry partners and products
will be added on to INTO Global App.• A strong focus on the US at present – but more UK
options coming along shortly too. • Better outcomes for our agents, leading to better
outcomes for our students.
DIRECT ENTRY – ON GLOBAL APPLICATION
• USF and GMU scheduled for November and December 2017 launches• Grad options available at Suffolk University, UAB and CSU – more to come in 2018
DIRECT ENTRY AVAILABILITY FOR INTO AGENTS
INTO AGENTS
If not available on Global App
APPLY ON UNIVERSITY WEBSITE
APPLY ON INTO GLOBAL APP
DIRECT ENTRY BENEFITS AND KEY TAKEAWAYS
• INTO moving beyond Pathway recruitment benefits everyone.• Standardising and simplifying direct-to-degree admissions process for agents with INTO Global App.• More choice and support enabling us ALL to be more competitive.• Think of ‘one-stop-shop’ – think of INTO!
UNIVERSITY PARTNERS AGENTS STUDENTS INTO
intoglobal.com