From Me Time Family Time - Facebook for Business · 2015-11-23 · wedding day, I thanked all of...
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Young Professionals Young Professionals focus on their social lives and professional development. Facebook helps them stay in touch with university classmates and is an outlet for feelings and opinions about romantic relationships and their new career. 56% post photos of when they go out 38% post photos of their workplace or their day at work MEET PAK, A YOUNG PROFESSIONAL AGE: 23 JOB: Procurement professional – Always makes time for her friends – Posts if she’s hungry, lonely, sad, angry or bored so her friends will pay attention to her – Browses Facebook to find clothes, shoes and bracelets that she then sells through her Facebook Page LIFE STAGE ME TIME CREATE A DISTINCT IMAGE: Young Professionals like to make an impression within their network of friends and work colleagues. Connect with these women by creating the kind of distinct image that they want to create for themselves. YOUNG PROFESSIONALS LIKE PAK: EXTEND THE BRIDAL BLISS: New Brides are still basking in the afterglow of their wedding, especially on Facebook. Extend the bridal bliss by offering more share-worthy experiences to New Brides, whether it’s offering products or design ideas for their new home or suggesting activities for them to do with their partner. New Brides Many New Brides used Facebook to organize their wedding, and many continue to turn to Facebook after their nuptials to share about married life and find inspiration for their new home. 55% post photos of their wedding 39% post photos of their honeymoon MEET BEN, A NEW BRIDE AGE: 28 JOB: Accountant – Likes to post about the happiest moments of her life – Loves searching for design ideas for her future home – Says Facebook is like a “friend” that helps her stay up-to-date on news NEW BRIDES LIKE BEN: LIFE STAGE NESTING TIME New Moms A New Mom’s life is centered on her baby. New Moms use Facebook as a tool to learn as much as they can about how to be a great mom. LIFE STAGE US TIME PROVIDE A PLATFORM FOR PRODUCT REVIEWS: Motherhood gives New Moms confidence to share about their lives. It also motivates them to reach out to other mothers in search of the best advice or best product for their new family. Provide a platform for moms to share about their experiences with your brand and gain new loyal customers. 60% posted photos of their newborn baby 90% post questions about motherhood for their friends to answer MEET POOK, A NEW MOM AGE: 27 JOB: Account executive – Has a Facebook profile for herself and for her 8-month-old son – Grabs her phone when she first wakes up – Feels confident about showing her true feelings on Facebook NEW MOMS LIKE POOK: Seasoned Moms Seasoned Moms are active on Facebook, often sharing their opinions and giving advice to others. They are thinking more about the future: the health and happiness of the people they love and what they want to do with their lives. 63% post photos of their kids’ development 61% share about fun experiences or vacations they take with their family MEET DEAR, A SEASONED MOM OF SONS AGES 5 AND 7 AGE: 40 JOB: Property agent – Relieves stress by going to the spa and doing yoga – Vents on Facebook about feelings of social injustice – Supports friends on Facebook who are trying to lose weight SEASONED MOMS LIKE DEAR: LIFE STAGE FAMILY TIME ENCOURAGE SELF-CARE: Seasoned Moms want to share their wisdom and experience, but they also want to focus more on their own self-care. Speak to this balance by encouraging them to take time out of the day for themselves, as it will help them ultimately be a better role model for their kids. say Facebook helps them find or share useful career-related content buy or sell used items through News Feed say they have been stressed about career advancement 85% 97% check or update Facebook several times a day use Facebook as a record of their life events research information about products then share their experience 92% 66% keep their social network updated on how they and their baby are doing agree that Facebook helps them share the pride and joy of having a baby join Facebook Groups to learn from other mothers 91% 91% turn to Facebook Groups for recommendations say Facebook better equips them to meet parenting challenges agree that Facebook helps them find support and advice from other mothers Facebook IQ Source: “Women Moments in Life Study” by TNS (a Facebook-commissioned study of 1,201 women ages 18–45 at defined life stages who use the Internet, own at least an advanced feature phone, smartphone, tablet or personal laptop or desktop and use Facebook at least once per month in Thailand), Sep 2015. “I changed my profile picture to subtly announce my marriage on Facebook. After my wedding day, I thanked all of the guests on Facebook and all my friends who had congratulated me.” “I don’t have any adult relatives to help babysit or give me advice. So I use Facebook Groups to read about motherhood experiences. Both new and experienced mothers ask questions.” “I like to post things that make people curious. I feel proud, good and thankful when I get so many comments and likes on my posts. It makes me feel as if people are paying attention to me.” 65% 63% 91% “I plan to open my own clothing line someday. Maybe Facebook can play a role in creating the buzz so that people buy from me.” From Me Time to Family Time Portraits of life stages for women on Facebook in Thailand 91% 70% 92%
Transcript of From Me Time Family Time - Facebook for Business · 2015-11-23 · wedding day, I thanked all of...
Young ProfessionalsYoung Professionals focus on their social lives and professional development. Facebook helps them stay in touch with university classmates and is an outlet for feelings and opinions about romantic relationships and their new career.
56%post photosof when they go out
38%post photos oftheir workplace or their day at work
MEET PAK,A YOUNG PROFESSIONAL
AGE: 23
JOB: Procurement professional
– Always makes time for her friends
– Posts if she’s hungry, lonely, sad, angry or boredso her friends will pay attention to her
– Browses Facebook to find clothes, shoes and braceletsthat she then sells through her Facebook Page
LIFE STAGE
METIME
CREATE A DISTINCT IMAGE:
Young Professionals like to make an impression within their networkof friends and work colleagues. Connect with these women by creatingthe kind of distinct image that they want to create for themselves.
YOUNG PROFESSIONALSLIKE PAK:
EXTEND THE BRIDAL BLISS:
New Brides are still basking in the afterglow of their wedding, especially on Facebook. Extend the bridal bliss by offering more share-worthy experiences to New Brides, whether it’s offering products or design ideas for their new home or suggesting activities for them to do with their partner.
New BridesMany New Brides used Facebook to organize their wedding, and many continue to turn to Facebook after their nuptials to share about married life and find inspirationfor their new home.
55%post photos of their wedding
39%post photos oftheir honeymoon
MEET BEN,A NEW BRIDE
AGE: 28
JOB: Accountant
– Likes to post about the happiest moments of her life
– Loves searching for design ideas for her future home
– Says Facebook is like a “friend” that helps her stay up-to-date on news
NEW BRIDESLIKE BEN:
LIFE STAGE
NESTINGTIME
New MomsA New Mom’s life is centered on her baby. New Moms use Facebook as a tool to learnas much as they can abouthow to be a great mom.
LIFE STAGE
USTIME
PROVIDE A PLATFORM FOR PRODUCT REVIEWS:
Motherhood gives New Moms confidence to share about their lives. It also motivates them to reach out to other mothers in search of the best advice or best product for their new family. Provide a platform for moms to share about their experiences with your brand and gain new loyal customers.
60%posted photos of their newborn baby
90%post questions about motherhood for their friends to answer
MEET POOK,A NEW MOM
AGE: 27
JOB: Account executive
– Has a Facebook profile for herselfand for her 8-month-old son
– Grabs her phone when she first wakes up
– Feels confident about showing her truefeelings on Facebook
NEW MOMSLIKE POOK:
Seasoned MomsSeasoned Moms are active on Facebook, often sharing their opinions and giving advice to others. They are thinking more about the future: the health and happiness of the people they love and what they want to do with their lives.
63%post photosof their kids’ development
61%share about funexperiences orvacations they takewith their family
MEET DEAR, A SEASONEDMOM OF SONS AGES 5 AND 7
AGE: 40
JOB: Property agent
– Relieves stress by going to the spa and doing yoga
– Vents on Facebook about feelings of social injustice
– Supports friends on Facebook who are tryingto lose weight
SEASONED MOMSLIKE DEAR:
LIFE STAGE
FAMILYTIME
ENCOURAGE SELF-CARE:
Seasoned Moms want to share their wisdom and experience, but they also want to focus moreon their own self-care. Speak to this balance by encouraging them to take time out of the dayfor themselves, as it will help them ultimately be a better role model for their kids.
say Facebook helps them find or share useful
career-related content
buy or sell used itemsthrough News Feed
say they have been stressed about career advancement
85%97%
check or update Facebook several times a day
use Facebook as a recordof their life events
research informationabout products then share
their experience
92% 66%
keep their social network updated on how they and
their baby are doing
agree that Facebook helps them share the pride and
joy of having a baby
join Facebook Groups tolearn from other mothers
91% 91%
turn to Facebook Groups for recommendations
say Facebook betterequips them to meetparenting challenges
agree that Facebook helps them find support and advice
from other mothers
Facebook IQ Source:
“Women Moments in Life Study” by TNS (a Facebook-commissioned study of 1,201 women ages 18–45at defined life stages who use the Internet, own at least an advanced feature phone, smartphone, tabletor personal laptop or desktop and use Facebook at least once per month in Thailand), Sep 2015.
“I changed my profile picture to subtly announce my marriageon Facebook. After my wedding day, I thanked all of the guests on Facebook and all my friends who had congratulated me.”
“I don’t have any adult relatives to help babysit or give me advice. So I use Facebook Groups to read about motherhood experiences. Both new and experienced mothers ask questions.”
“I like to post things that make people curious.I feel proud, good and thankful when I get so many comments and likes on my posts. It makes me feel as if people are paying attention to me.”
65% 63%91%
“I plan to open my own clothing line someday. Maybe Facebook can play a role in creating the buzz so that people buy from me.”
From Me Timeto Family TimePortraits of life stages for women on Facebook in Thailand
91%
70%
92%
