From Market Insights to Design Strategy, revisit the scope of Experience Design

From Market Insights to Design Strategy Delivering value and meaning through co-creation @parikhdolly from Aloki Design Studio Need What are the unmet needs? What are the challenges? What affects their emotions? What are they seeking? What is meaningful? What is valuable? What are they willing to pay? Intent Why do we care? What is our vision of the future? What is our mission? What are our values? How can we make a difference? Are we different than others in the marekt? Offer What do we offer? How do we deliver? How often do we offer? How do we beneﬁt them? How is the value perceived? How does it meet their needs? Needs & Desires Market Insight Design Strategy Intent to Change Marketing Design Desirability Viability Feasibility Research & Design Develop & Implement Launch & Market Human Factors Business Factors Technical Factors Marketing Product Discover Define Design Market Insight Design Strategy Needs & Desires Intent to Change Value . Offer . Meaning Desirability Viability Feasibility M a r ke t I n s i g h t s D e s i gn S t r a g e g y

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Transcript of From Market Insights to Design Strategy, revisit the scope of Experience Design

Page 1: From Market Insights to Design Strategy, revisit the scope of Experience Design

From Market Insights to Design StrategyDelivering value and meaning through co-creation

@parikhdollyfrom Aloki Design Studio

NeedWhat are the unmet needs?What are the challenges?What affects their emotions?What are they seeking?What is meaningful?What is valuable?What are they willing to pay?

IntentWhy do we care?What is our vision of the future?What is our mission?What are our values?How can we make a difference?Are we different than others in the marekt?

OfferWhat do we offer?How do we deliver?How often do we offer?How do we benefit them?How is the value perceived?How does it meet their needs?

Needs&

Desires

MarketInsight

DesignStrategy

Intentto

Change

Marketing

Design

Desirability Viability

Feasibility

Research&