From Makerspace to MarketSpace - Trondheim MakerFaire 2015
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Transcript of From Makerspace to MarketSpace - Trondheim MakerFaire 2015
From Makerspace to Marketplace
Jo UthusAtmel Corporation
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Jo Uthus
Director, ApplicationsAtmel Corporation
Who is this guy
Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation
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• Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, automotive, consumer, communications and computing markets.
This is our company description
Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation
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3,0 mm*
This is what we sell…
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AVR Designed in Trondheim
7 Billion MCU shipped
185,000Inhabitants
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Maker, AVR, Arduino
Positioning Atmel as thought leader and at the heart of the Maker movement
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AVR @ heart of the Maker Community
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Results after searching ‘Arduino’ on Kickstarter
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Kickstarter….some stats from this area….
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of IoT Solutions will be provided by startups which are less than 3 years old by 2019 - Gartner
50%Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation
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From MakerSpace to MarketPlace....
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What you see as your prototype...
Image: behance.net
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What you expect is your prototype
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Is Actually more like this..
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Industrialization is key...
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From Hardware Prototype To Industrialized Product
Atmel Facilitates transition from Arduino Boards to Pro-boards for debug and industrialization
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Atmel Helps with the Supply Chain
and many more...Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation
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But! Hardware without software....
...is like a car without an engine....
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Software dominates embedded design
20%
Hardware Design
80% Software Design
20%80%
Software
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• Arduino IDE is easy to use• Vast community support• Thousands of hardware shields supported• Focus on concept, not on programming
Great for prototypes and proof of concept!
Software Prototyping in Arduino
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Transition from Prototype to Production Quality is hard....
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Launch September 2015
Fastest Time toPrototype
Native Arduino Support for 8-bit AVR and 32-bit ARM
Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation
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Your Product is ready... now what?
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YouTube
1.8M+ Total Views127K Quarterly Views
250K+ Likes1M+ Monthly Reach
2M+ Monthly Impressions
44K+ Followers22% Quarterly Growth
2.5M+ Monthly Impressions
31.4K+ FollowersMillions of impressions
Google+
6.2M+ Views
17% QoQ Growth
• Ranked #1 social semiconductor company (September 2014)• #1 most-viewed partner in ARM’s Connected Community (2014, 2015)• Social influence score now among the highest in the industry
Blog
Notable Accolades
Growing Network of Partners
~2M+ Views
Growing Network of Major Brands
Growing Network of Media
Growing Network of Startups
Growing Network of Influencers
Atmel social footprint for you to leverage
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We are building out our value proposition and will help you in ANY possible way to become successful with your project in the market
Is there more?
Let’s be successful together!
• Design And Engineering support• Access to eco system• Lab Support• Marketing support
• Reach out to us!
Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation
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Now, let me give you a few examples
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What do these companies have in common?Powered by Atmel, and leveraged the community
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BeON Home
Blogs
Memes
Tweets
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Bare Conductive
Events
Tweets
Blogs
Interviews
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Here is a Recent Kickstarter Campaign Atmel helped boost
“Aside from just the development hurdles we were faced with, Atmel also helped us promote UnaliWear which helped us achieve our vital milestone on Kickstarter. This also provided market validation and consumer acceptance to our product.” Source - Jean Anne Booth, CEO of UnaliWear
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In closing…we are the Maker and Market enablers,
but the ultimate power is with you…
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Thanks to Sander Arts @sander1arts for slide content, marketing supportand spreading the word on Makers, Atmel, Community in Social Media, MakerFaires, Tradeshows and Hackathons world-wide. Check out his slideshare profile
Also check out this slide-deck and others on my slideshare profile
Trondheim MakerFaire 2015 - Jo Uthus - Copyright Atmel Corporation