From Magna Carta to #IABC1417 - via 1241

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Transcript of From Magna Carta to #IABC1417 - via 1241

Page 1: From Magna Carta to #IABC1417 - via 1241
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ETHICS

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GQ part I: Opportunity

• Share content relevant to– IABC research

– IABC member benefits

– IABC culture and purpose

• To spark– Interest

– Connections

• And ultimately bring about measurable– Engagement … and over time increased

membership acquisition/retention and more …

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CONSISTENCY

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What you say

What you do

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CONTEXT

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MoralDNA™ by leadership levels

Source: ethicability®©JL&M

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ANALYSIS

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Influence

Incentivise

Inform

Enable

Enforce

The levers of

influence

available to you

if you’re trying

to change

behaviour

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PO

WE

R

INTEREST

Who is really in charge?

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PO

WE

R

INTEREST

Who is really in charge?

MANAGE

CLOSELY

Advocates, evangelists

– and some of your critics

INFORM & ENGAGE

Everybody else

INFORM

CONSULT

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PO

WE

R

INTEREST

Who is really in charge?

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STRATEGY

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WHY THIS?

WHY NOW?

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ALIGN

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ENGAGE

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#ECCASE

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#IABC1417

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#IABC15