From Info to Insight: Adding Value With Premium Search Services

Mary Ellen Bates

October 2014

From Info to Insight: Adding Valuewith Premium Search Services

Tweeting this?

Mary Ellen: @mebs

ProQuest Dialog: @DialogLLC

MN SLA: facebook.com/MNSLA

NE SLA: @SLANewEngland

2@mebs

Meet GOOGLE NOW

3@mebs

Are we as good as Google Now?

When in Germany, I saw:€/$ exchange rate

Time and weather at home and locally

“Good morning” in German

Nearby events

Bus schedule

Tourist attractions

… 4@mebs

Info landscape, 2014

Everything is on Google

(well, exceptSocial media

Published literature

Multimedia

Archives

Deep web content…)5@mebs


Social media is the new searchResults more relevant to me

“Authoritative” = people I know

Digital generation are not searchers

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Too much text is badTLDR

More text in image format

Competing for attention in social media

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Everyone’s an expert searcher90% find the info they are seeking75% say info on search engines isaccurate and trustworthy65% say search engines are fair, unbiasedsource of info

[owl.li/BCiCR]8@mebs

How do we respond?

“Are you choosing the best tool?”

“Are you finding info or answers?”

“Can you get better answers?”

“Do you know when to bring in a pro?”

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Let’s own our expertise!

Info pros take 1/3 the time

Average searcher:Clicks only first few Google results

Doesn’t go to page 2

Uses 1 or 2 search terms

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Create a little FUD

Change word order in a search to findsignificantly different results

Change search engines for moreunique results

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Google: ocean fishingacidification

Google: fishingacidification ocean

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Bing: oceanacidification fishing

QUICK POLL

How much value does the infocenter add for your organization?

• Not much value

• Some value

• A lot of value

• I don’t know14@mebs

Do info pros add ‘a lot of value’?

Info pros:55% say yes

Execs:34% say yes

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0%

10%

20%

30%

40%

50%

60%

Info pros Execs

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ft.com/sla

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Execs’ top info pain points

Info overload

Filtering through retrieved info

Relevancy of info

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ARE we adding value?

Biggest disconnects:

Decision-ready information

Relationship mindset

Communication of value

Proactively ID info needs

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“Doc” Bates

Create tools for better info retrieval

Create decision-ready information

Provide more distilled results

Make your results more value-apparent

Make yourself more value-apparent

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“Doc” Bates






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Enable better outcomes

Use your admin powers for good!Select the UI

Pre-select databases to search

Set (lots of!) search defaults

Set search results defaults

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PQD User Interface tab

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Out-google Google AlertsCreate alerts, RSS feeds that really work!

Create widgets to ensure better searchresults

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Create widgets at

Preconfigure a search by selecting:Databases

Limit to full text, peer reviewed

Search within specific fields

Additional search terms to apply

Search interface

Authentication method26@mebs

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Encourage more self-serviceCreate library branding w/ contact info

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Encourage more self-serviceCreate library branding w/ contact info

Create, link to short help videos

Create, link to cheat-sheets

Use your vendors’ resources!

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“Doc” Bates






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Know what the decision is

“What outcome will be affected by thisdeliverable?”

“What will you do next with this deliverable?”

“How will this deliverable be shared?”

“What would make this deliverable moreuseful?”

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Use their preferred format

Format = (perceived) valueSlide deck?

1-page exec summary?

Timeline?

Data in graphic format?

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Look for info about info

Use PQD’s right panel for frequenciesWhat orgs are involved in this topic?

What are the key publications?

Who holds the most patents?

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“Doc” Bates






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Get graphic!

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BYOD: BUILD Your Own Data

Search set countsCount mentions of topic over time{topic} AND 2014{topic} AND 2013{topic} AND 2012

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BYOD: BUILD Your Own Data

Search set countsCount mentions of topic over time{topic} AND 2014{topic} AND 2013{topic} AND 2012

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Used enhanced output

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Create customized output

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Create customized output

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“Doc” Bates






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Remember TLDR

How can you “lighten” your results?Table of contents

Summary of results

Extract of the good stuff

Pull-quotes

Insert charts, graphs, tables

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Before you send a report...

Am I addressing my client’s info painpoints?

Have I eliminated info overload?

Are these filtered results?

Is everything really relevant?

Will it help my client achieve her goal?

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“Doc” Bates






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Anticipate problems

Build search templatesPatent files and lit searching

Links to internal resources

Monitor use by dept/groupID low/anomalous use

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When to call for help

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Triggers for “Help!”

>15 minutes of searching

When a lot is at stake

Embed help in portals, search screens

Offer live chat / text-a-librarian

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Do you know...

what your clients’ biggest pain pointsare?

how your clients describe your library’sservices?

what you do that changes someone’soutcome?

49@mebs

Be brave!

Start one new thing that scares youProviding analysis

Creating graphics

Creating slide decks

Asking (twice) for client’s use of the info

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White Papers for info pros

From Info to Insight: demonstratingyour library’s value to endusers…and to upper management(owl.li/tyabQ)

Moving Beyond Google: why and whento go pro (owl.li/tya3u)

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You can reach Mary Ellen at

[email protected]

+1 303 772 7095BatesInfo.com, Reluctant-Entrepreneur.com

Twitter: @mebs

LinkedIn: maryellenbates

Facebook: maryellenbates

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From Info to Insight: Adding Value With Premium Search Services

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